CBS Innertube was a broadband video channel launched by
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
in May 2006. The channel offered original web-only shows, as well as rebroadcasts of CBS's regular shows. The service was only available in the United States. It was rebranded as CBS.com a year later. In 2008, under the CBS.com name, CBS began adding classic television series such as ''
Hawaii Five-O
Hawaii Five-O or Hawaii Five-0 may refer to:
* ''Hawaii Five-0'' (2010 TV series), an American action police procedural television series
* ''Hawaii Five-O'' (1968 TV series), an American police procedural drama series produced by CBS Productio ...
'', ''
The Ed Sullivan Show
''The Ed Sullivan Show'' is an American television variety show that ran on CBS from June 20, 1948, to March 28, 1971, and was hosted by New York entertainment columnist Ed Sullivan. It was replaced in September 1971 by the '' CBS Sunday Night M ...
'' and ''
The Twilight Zone
''The Twilight Zone'' is an American media franchise based on the anthology television series created by Rod Serling. The episodes are in various genres, including fantasy, science fiction, absurdism, dystopian fiction, suspense, horror, sup ...
'' to its selection (also including shows such as ''
Melrose Place'', ''
MacGyver
Angus "Mac" MacGyver is the title character and the protagonist in the TV series ''MacGyver''. He is played by Richard Dean Anderson in the 1985 original series. Lucas Till portrays a younger version of MacGyver in the 2016 reboot.
In both p ...
'' and ''
Star Trek: The Original Series
''Star Trek'' is an American science fiction television series created by Gene Roddenberry that follows the adventures of the starship and its crew. It later acquired the retronym of ''Star Trek: The Original Series'' (''TOS'') to distinguis ...
'', which never aired on CBS but are owned by
CBS Television Distribution
CBS Media Ventures, Inc. (formerly CBS Television Distribution, Inc. and CBS Paramount Domestic Television, Inc.) is an American television distribution company owned by CBS Studios, part of CBS Entertainment Group, a division of Paramount Glo ...
).
Advertising on Innertube was different and independent from CBS. Sponsors who had network coverage had to purchase Innertube advertising separately.
[Newcomb, Kevin. "CBS Launches 'innertube' Broadband Video Network." ClickZ. 5 May 2006.] These spots were sold in 15 and 30 second increment, similar to the network version.
Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows. Finally, CBS planned to include special one-on-one interviews with celebrities.
Nearly a year after its launch, Innertube was not attracting the numbers that had been hoped for. Network executives realized that not many viewers were going to the site and decided to rebrand "Innertube" as "CBS.com", a more recognizable site for its viewers.
[WebPro News Staff. "CBS Goes Net As Innertube Fails to Pop." WebPro News Online. 14 May 2007.] Much of Innertube's library content is now part of CBS's paid service
Paramount+
Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Media ...
(formerly
CBS All Access
Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Media ...
).
References
External links
Index of CBS Innertube Clips and Episodes
{{DEFAULTSORT:Cbs Innertube
CBS Television Network
Internet television channels
Defunct CBS Interactive websites
Internet properties established in 2006
Internet properties disestablished in 2007