Keap (formerly Infusionsoft) is a

private company A privately held company (or simply a private company) is a company whose shares and related rights or obligations are not offered for public subscription or publicly negotiated in the respective listed markets, but rather the company's stock is ...

that offers an

e-mail marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to ...

and sales platform for

small businesses Small businesses are types of corporations, partnerships, or sole proprietorships which have fewer employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being able to ap ...

, including products to manage

customers In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for m ...

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a ra ...

, marketing, and

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

. It is based in

Chandler, Arizona Chandler is a city in Maricopa County, Arizona, United States, and a suburb in the Phoenix-Mesa-Chandler Metropolitan Statistical Area (MSA). It is bordered to the north and west by Tempe, to the north by Mesa, to the west by Phoenix, to the ...

. The company received $54 million in venture capital from

Goldman Sachs Goldman Sachs () is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered at 200 West Street in Lower Manhattan, with regional headquarters in London, Warsaw, Bangalore, H ...

in early 2013. In total, the company has generated over $125 million in funding.

History

Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau in

Mesa, Arizona Mesa ( ) is a city in Maricopa County, Arizona, Maricopa County, in the U.S. state of Arizona. It is the most populous city in the East Valley (Phoenix metropolitan area), East Valley section of the Phoenix Metropolitan Area. It is bordered by ...

with now CEO

Clate Mask Clate Mask is an entrepreneurship, entrepreneur and co-founder and Chief executive officer, CEO of Keap, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times Best Seller List, New ...

. In 2004, the company developed a script to automate sales leads, which became the foundation of Infusionsoft’s

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

product range. As of January 2019, the company is known as Keap. In February 2020, The improvements have emerged after the small business selling and marketing software company modified its name in January 2019 after 18 years of operation as Infusionsoft to Keap and started providing non-tech experienced businesses a smaller, simplified variant of their apps.

Company overview

Keap offers an integrated

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...

platform for small business users. The Keap platform can create and host Web forms and links, execute automated campaigns, track ROI, provide customer sales updates, database management and e-commerce functionality.

Recognition

Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year. Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013. Inc. also ranked the company #47 on its list of Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro.

References

External links

* {{Official website, https://keap.com/ Software companies established in 2001 Software companies based in Arizona Companies based in Chandler, Arizona Software companies of the United States