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Infratest dimap is a German institute and company from
Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...
that offers psephological and political research. It is well known in Germany for publishing the ARD-Deutschlandtrend poll. The poll is released twice a month on behalf of public broadcaster ARD, always on the first Thursday of the month for ARD Tagesthemen as well as on one of the following Thursdays of the month for ARD Morgenmagazin. Infratest dimap is also known for extrapolations and projections on election nights in Germany, including federal elections.


History

The institute was formed in 1996 out of ''Infratest Burke Berlin'', which was founded in 1990 by TNS Infratest, and the
Bonn The federal city of Bonn ( lat, Bonna) is a city on the banks of the Rhine in the German state of North Rhine-Westphalia, with a population of over 300,000. About south-southeast of Cologne, Bonn is in the southernmost part of the Rhine-Ru ...
based institute for market and political research,
dimap In computing, the Internet Message Access Protocol (IMAP) is an Internet standard protocol used by email clients to retrieve email messages from a mail server over a TCP/IP connection. IMAP is defined by . IMAP was designed with the goal of per ...
.Klaus Wolf: ''Meinungsforschungsinstitute in der Wahlumfrageberichterstattung'', Diss. Hohenheim 2007, p.17
TNS Infratest holds 51 percent, dimap 49 percent of the shares. It has 25 employees, but for polls and election nights up to 1,200 freelancers are added.


Media and reception

Infratest dimap cooperates since 1997 with ARD news magazines such as Tagesschau. Its polls are well-received throughout German newsmedia.Anschlag von Paris wirkt sich nicht auf Terrorangst aus
Die Zeit, in German
Political magazine ''
Cicero Marcus Tullius Cicero ( ; ; 3 January 106 BC – 7 December 43 BC) was a Roman statesman, lawyer, scholar, philosopher, and academic skeptic, who tried to uphold optimate principles during the political crises that led to the esta ...
'' criticized Infratest dimap for inaccurate analyses of swing voters and non-voters. It accused the institute of using a "principle McDimap".Hier gibt es für fehlerhafte Analysen noch Boni obendrauf
Cicero Marcus Tullius Cicero ( ; ; 3 January 106 BC – 7 December 43 BC) was a Roman statesman, lawyer, scholar, philosopher, and academic skeptic, who tried to uphold optimate principles during the political crises that led to the esta ...
, in German


References


External links


Official page
of Infratest dimap {{Authority control Public opinion research companies Opinion polling in Germany Market research companies of Germany Companies based in Berlin Companies established in 1996 1996 establishments in Germany