An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital for a business or businesses
start-up, usually in exchange for
convertible debt
In finance, a convertible bond or convertible note or convertible debt (or a convertible debenture if it has a maturity of greater than 10 years) is a type of bond that the holder can convert into a specified number of shares of common stock in ...
or
ownership equity
In finance, equity is ownership of assets that may have debts or other liabilities attached to them. Equity is measured for accounting purposes by subtracting liabilities from the value of the assets. For example, if someone owns a car worth $2 ...
. Angel investors usually give support to start-ups at the initial moments (where risks of the start-ups failing are relatively high) and when most investors are not prepared to back them.
In a survey of 150 founders conducted by Wilbur Labs, about 70% of entrepreneurs will face potential business failure, and nearly 66% will face this potential failure within 25 months of launching their company. A small but increasing number of angel investors invest online through
equity crowdfunding
Equity crowdfunding is the online offering of private company securities to a group of people for investment and therefore it is a part of the capital markets. Because equity crowdfunding involves investment into a commercial enterprise, it is ...
or organize themselves into angel groups or angel networks to share
investment capital
In economics, capital goods or capital are "those durable produced goods that are in turn used as productive inputs for further production" of goods and services. At the macroeconomic level, "the nation's capital stock includes buildings, e ...
, as well as to provide advice to their portfolio companies.
Over the last 50 years, the number of angel investors has greatly increased.
Etymology and origin
The application of the term "angel" originally comes from
Broadway theater
Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
, where it was used to describe wealthy individuals who provided money for theatrical productions that would otherwise have had to shut down. In 1978, William Wetzel, a then-professor at the
University of New Hampshire
The University of New Hampshire (UNH) is a public land-grant research university with its main campus in Durham, New Hampshire. It was founded and incorporated in 1866 as a land grant college in Hanover in connection with Dartmouth College, m ...
and founder of its Center for Venture Research, completed a pioneering study on how entrepreneurs raised seed capital in the US. He began using the term "angel" to describe the investors who supported them. A similar term, "
patron
Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows on another. In the history of art, arts patronage refers to the support that kings, popes, and the wealthy have provided to artists su ...
", is commonly used in arts.
Angel investors are often retired entrepreneurs or executives, who may be interested in angel investing for reasons that go beyond pure monetary return. These include wanting to keep abreast of current developments in a particular business arena, mentoring another generation of entrepreneurs, and making use of their experience and networks on a less than full-time basis. Because innovations tend to be produced by outsiders and
founders
Founder or Founders may refer to:
Places
*Founders Park, a stadium in South Carolina, formerly known as Carolina Stadium
* Founders Park, a waterside park in Islamorada, Florida
Arts, entertainment, and media
* Founders (''Star Trek''), the ali ...
in
startups
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend t ...
, rather than existing organizations, angel investors provide (in addition to funds) feedback, advice and contacts. Because there are no public exchanges listing their securities, private companies meet angel investors in several ways, including referrals from the investors' trusted sources and other business contacts; at investor conferences and symposia; and at meetings organized by groups of angels where companies pitch directly to investor in face-to-face meetings.
According to the Center for Venture Research, there were 258,000 active angel investors in the U.S. in 2007. According to literature reviewed by the US Small Business Administration, the number of individuals in the US who made an angel investment between 2001 and 2003 is between 300,000 and 600,000. In the late 1980s, angels started to coalesce into informal groups with the goal of sharing
deal flow
Deal flow is a term used by finance professionals such as venture capitalists, angel investors, private equity investors and investment bankers to refer to the rate at which they receive business proposals/investment offers. The term is also use ...
and
due diligence work, and pooling their funds to make larger investments. Angel groups are generally local organizations made up of 10 to 150
accredited investors An accredited or sophisticated investor is an investor with a special status under financial regulation laws. The definition of an accredited investor (if any), and the consequences of being classified as such, vary between countries. Generally, ac ...
interested in early-stage investing. In 1996 there were about 10 angel groups in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. There were over 200 as of 2006.
Source and extent of funding
Angels typically invest their own funds, unlike
venture capital
Venture capital (often abbreviated as VC) is a form of private equity financing that is provided by venture capital firms or funds to start-up company, startups, early-stage, and emerging companies that have been deemed to have high growth poten ...
ists, who manage the pooled money of others in a professionally managed
fund Fund may refer to:
* Funding is the act of providing resources, usually in form of money, or other values such as effort or time, for a project, a person, a business, or any other private or public institution
** The process of soliciting and gathe ...
. Although typically reflecting the investment judgment of an individual, the actual entity that provides the funding may be a
trust
Trust often refers to:
* Trust (social science), confidence in or dependence on a person or quality
It may also refer to:
Business and law
* Trust law, a body of law under which one person holds property for the benefit of another
* Trust (bus ...
, business,
limited liability company
A limited liability company (LLC for short) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of ...
, investment fund, or other vehicle. A Harvard report by William R. Kerr, Josh Lerner, and Antoinette Schoar provides evidence that angel-funded
startups are more likely to succeed than companies that rely on other forms of initial financing. The paper by Kerr et al., found "that angel funding is positively correlated with higher survival, additional fundraising outside the angel group, and faster growth measured through growth in web site traffic".
Angel capital fills the gap in
seed funding
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...
between "friends and family" and more robust start-up financing through formal venture capital. Although it is usually difficult to raise more than a few hundred thousand dollars from friends and family, most traditional venture capital funds are usually not able to make or evaluate small investments under US$1–2 million. On an annual basis, the combined value of all angel investments in the US almost reaches the combined value of all US venture capital funds, while angel investors invest in more than 60 times as many companies as venture capital firms (US$20.1 billion vs. $23.26 billion in the US in 2010, into 61,900 companies vs. 1,012 companies).
There is no "set amount" for angel investors; investments can range from a few thousand to a few million dollars. In a large shift from 2009, in 2010 healthcare/medical accounted for the largest share of angel investments, with 30% of total angel investments (vs. 17% in 2009), followed by software (16% vs. 19% in 2007), biotech (15% vs. 8% in 2009), industrial/energy (8% vs. 17% in 2009), retail (5% vs. 8% in 2009) and IT services (5%).
[ While more readily available than venture financing, angel investment is still extremely difficult to raise. However, some new models are developing that are trying to make this easier.
Much like other forms of private equity, the angel investment decision-making has been shown to suffer from ]cognitive biases
A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, m ...
such as illusion of control
The illusion of control is the tendency for people to overestimate their ability to control events. It was named by U.S. psychologist Ellen Langer and is thought to influence gambling behavior and belief in the paranormal. Along with illusory supe ...
and overconfidence.
Investment profile
Angel investments bear extremely high risks and are usually subject to dilution
Dilution may refer to:
* Reducing the concentration of a chemical
* Serial dilution, a common way of going about this reduction of concentration
* Homeopathic dilution
* Dilution (equation), an equation to calculate the rate a gas dilutes
*Tradema ...
from future investment rounds. As such, they require a very high return on investment
Return on investment (ROI) or return on costs (ROC) is a ratio between net income (over a period) and investment (costs resulting from an investment of some resources at a point in time). A high ROI means the investment's gains compare favourably ...
. Additionally, angel investors often mitigate the risk of an angel investment by allocating less than 10% of their portfolio to these types of investments. Because a large percentage of angel investments are lost completely when early stage companies fail, professional angel investors seek investments that have the potential to return at least ten or more times their original investment within 5 years, through a defined exit strategy
An exit strategy is a means of leaving one's current situation, either after a predetermined objective has been achieved, or as a strategy to mitigate failure. An organisation or individual without an exit strategy may be in a quagmire. At worst ...
, such as plans for an initial public offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
or an acquisition. Current 'best practices' suggest that angels might do better setting their sights even higher, looking for companies that will have at least the potential to provide a 20x-30x return over a five- to seven-year holding period. After taking into account the need to cover failed investments and the multi-year holding time for even the successful ones, however, the actual effective internal rate of return for a typical successful portfolio of angel investments is typically as 'low' as 20–30%. While the investor's need for high rates of return on any given investment can thus make angel financing an expensive source of funds, cheaper sources of capital, such as bank
A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans. Lending activities can be directly performed by the bank or indirectly through capital markets.
Because ...
financing, are usually not available for most early-stage ventures.
The last years showed the emergence of founding angels as angel investors involved even before the foundation of a start-up. Founding angels co-found start-ups together with scientists who bring in the technology on which the start-up is based. After foundation, they are actively engaged in the management of the start-ups, typically in a non-executive position. This type was firstly described by Gunter Festel and Sven De Cleyn who found that founding angels are individuals playing a key role in providing day-to-day operational support to the start-up together with early-stage financing.
Geographical differences
Canada
Canada is reportedly home to the most sophisticated and advanced network of angel investors in the world. Incorporated in 2002, the National Angel Capital Organization pioneered the angel investing movement and supported the formation of regional angel networks in Canada. According to both the National Angel Capital Organization The National Angel Capital Organization (NACO Canada) was established in 2002 as the only national industry association for angel investors in Canada. Its national network now includes 4,200 angel investors, 45 incubators and accelerators, and 44 an ...
and Business Development Bank of Canada
The Business Development Bank of Canada (BDC; french: Banque de développement du Canada) is a Crown corporation and national development bank wholly owned by the Government of Canada, mandated to help create and develop Canadian businesses throu ...
, there are 20,000–50,000 active angel investors in Canada. Over 4,000 are members of 45 angel groups that are members of the National Angel Capital Organization The National Angel Capital Organization (NACO Canada) was established in 2002 as the only national industry association for angel investors in Canada. Its national network now includes 4,200 angel investors, 45 incubators and accelerators, and 44 an ...
(NACO).
China
Prior to 2000, it was difficult for startups in China to find local angel investors. Entrepreneurs such as Jack Ma
Jack Ma Yun (; born 10 September 1964) is a Chinese business magnate, investor and philanthropist. He is the co-founder and former executive chairman of Alibaba Group, a multinational technology conglomerate. In addition, he co-founded Yunfen ...
of Alibaba Group needed to raise funds from Softbank, Goldman Sachs, Fidelity and other institutions. However, by 2015, several Chinese Angel groups had been in operation.
Russia
In 2012, the International Business Angels Assembly took place in the Russian Federation
Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eig ...
. This was an exclusive event devoted to private investing into innovative projects in Eastern Europe
Eastern Europe is a subregion of the European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural, and socio-economic connotations. The vast majority of the region is covered by Russia, whic ...
.
United Kingdom
A study by NESTA
Nesta (formerly NESTA, National Endowment for Science, Technology and the Arts) is an innovation foundation based in the UK.
The organisation acts through a combination of programmes, investment, policy and research, and the formation of part ...
in 2009 estimated that there were between 4,000 and 6,000 angel investors in the UK with an average investment size of £42,000 per investment. Furthermore, each angel investor on average acquired 8 percent of the venture in the deal with 10 percent of investments accounting for more than 20 percent of the venture.
In terms of returns, 35 percent of investments produced returns of between one and five times of the initial investment, whilst 9 percent produced returns of multiples of ten times or more. The mean return, however, was 2.2 times investment in 3.6 years and an approximate internal rate of return of 22 percent gross.
The UK Business Angel market grew in 2009/2010 and, despite recessionary concerns, continues to show signs of growth.
In 2013, this dynamic kept going on in the UK as angel investors were named by two-thirds of technology entrepreneurs as a means of funding. By 2015, angel investments had increased throughout the UK, with the average number of investments made by angels at 5, compared to 2.5 in 2009. The same report also found an increase in angel investors making impact investments, with 25% of angels saying they had made an impact investment in 2014.
United States
Geographically, Silicon Valley
Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
dominates United States angel investing, receiving 39% of the $7.5B invested in US-based companies throughout Q2 2011, 3–4 times as much as the total amount invested within New England.[ Total investments in 2011 were $22.5 billion, an increase of 12.1 percent over 2010 when investments totalled $20.1 billion. In the United States, angels are generally accredited investors in order to comply with current SEC regulations, although the JOBS Act of 2012 loosened those requirements starting in January 2013. Reaching nearly $23 billion in 2012 in the US, angel investors are not only responsible for funding over 67,000 startup ventures annually, but their capital also contributed to job growth by helping to finance 274,800 new jobs in 2012.
In 2013, 41% of tech sector executives name angel investors as a means of funding.] In 2020 total US angel investment reached $25.3 billion, indicating recent slowdown in growth compared to several years prior.
India
In the early 2000s there were fewer than 50 Angel investors in the Indian Startup Ecosystem. This has grown to a massive number in today's context. Investors have invested about $7.8 billion in the first four months of 2021, which is almost 70% of the overall corpus of $12.1 billion invested in entire 2020 and more than 50% of $14.2 billion invested in 2019.
Saudi Arabia
Saudi Vision 2030 has been launched in 2016, and since that, entrepreneurship ecosystem is being built from scratch. Angel investor group reached 8 in 2022.
See also
* Comparison of business angel networks
* Crowdfunding
* Deep tech
Deep technology (deep tech) or hard tech is a classification of organization, or more typically startup company, with the expressed objective of providing technology solutions based on substantial scientific or engineering challenges. They present ...
* Entrepreneurship
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
* Pre-money valuation
A pre-money valuation is a term widely used in the private equity and venture capital industries. It refers to the valuation of a company or asset prior to an investment or financing. If an investment adds cash to a company, the company will hav ...
* Private equity
In the field of finance, the term private equity (PE) refers to investment funds, usually limited partnerships (LP), which buy and restructure financially weak companies that produce goods and provide services. A private-equity fund is both a t ...
* Revenue-based financing Revenue-based financing or royalty-based financing (RBF) is a type of financial capital provided to small or growing businesses in which investors inject capital into a business in return for a fixed percentage of ongoing gross revenues, with paymen ...
* Seed money
Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' ...
* Super angel Super angel (or "super-angel") was a term used in the early 2010s to describe venture capital investors who had once been angel investors and subsequently raised small venture capital funds.
Super angels share some characteristics of both angel inv ...
* Venture capital financing
Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companies ...
* Venture funding
Venture capital financing is a type of funding by venture capital. It is private equity capital that can be provided at various stages or funding rounds. Common funding rounds include early-stage seed funding in high-potential, growth companies ( ...
* Vulture fund
A vulture fund is a hedge fund, private-equity fund or distressed debt fund, that invests in debt considered to be very weak or in default, known as distressed securities. Investors in the fund profit by buying debt at a discounted price on a ...
References
External links
{{DEFAULTSORT:Angel Investor
Venture capitalists
*Main