Data Axle, formerly Infogroup, is a provider of data, technology and marketing services for salespeople,
marketers
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
, and professionals.
History
Data Axle was founded in 1972 as a company called Business Research Services that compiled and provided lists to mobile home manufacturers. The company changed its name to American Business Lists and then to American Business Information (ABI). By 1986, ABI had recorded the
Yellow Pages
The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for ...
into its database, which customers could access in various forms including floppy disk, pre-printed labels and CD-ROM.
The company became publicly traded on the
NASDAQ exchange in 1992. ABI was renamed infoUSA in 1998.
In 2008, the company changed its name to Infogroup to "reflect its global expansion."
In 2020, the company announced the name change from Infogroup to Data Axle in order to better convey the diversity of services they offer their customers.
In 2010,
CCMP Capital
CCMP Capital is an American private equity investment firm that focuses on leveraged buyout and growth capital transactions. Formerly known as JP Morgan Partners, the investment professionals of JP Morgan Partners separated from JPMorgan Chase o ...
purchased Infogroup for $460 million.
At the time, former CEO Bill Fairfield said the move to private would give the company more flexibility with serving customers. In 2017, CCMP Capital sold the company to
Court Square Capital Partners
Court Square Capital Partners is a private equity firm focused on leveraged buyout transactions. Court Square was originally a captive private equity firm within Citigroup known as Citigroup Venture Capital Equity Partners. Court Square's inve ...
.
On February 4, 2019, Infogroup named its Dallas office, where the company's executive offices are located, as its corporate headquarters.
References
External links
Data Axle Website
{{DEFAULTSORT:Data Axle
Privately held companies based in Texas
American companies established in 1972
1972 establishments in Nebraska