Industrias Pampero, C.A. is a Venezuelan rum distiller, and a subsidiary of
Diageo
Diageo plc () is a Multinational corporation, multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweich ...
. It was founded in 1938 and produces a range of rums, including a white rum Pampero Blanco (used to make cocktails), an aged rum Pampero Especial (a blend of dark
Venezuelan rum
Venezuelan rum () is a protected designation of origin, granted by the SAPI since 2003, to the rum brands of Venezuela that meet certain quality and origin requirements.
Requirements of designation
The Venezuelan rum designation forbids the altera ...
s aged for two years in oak casks), and an aged rum Pampero Aniversario (sold in a brown leather pouch).
Pampero's main markets are Italy, Spain and Venezuela. Its main production plant is located at "Complejo Licorero del Centro", in Ocumare, Miranda state, in the region of the Tuy river valleys, in the central plains.
Name
"Ron Pampero" is typically known by Venezuelans as "Caballito Frenao" (literally "Restrained Horse" but in this context "Rearing Horse"), in reference to its popular brand logo, a cowboy sitting astride a rearing horse in the Venezuelan plains, a scene comparable to that of the gaucho from the Argentinian plains, or Pampas, so therefore its name (''"Pampero"'' literally means "from the Pampas", although the Venezuelan plains are called
Llanos
The Llanos (Spanish ''Los Llanos'', "The Plains"; ) is a vast tropical grassland plain situated to the east of the Andes in Colombia and Venezuela, in northwestern South America. It is an ecoregion of the tropical and subtropical grasslands, sav ...
).
History
Pampero was founded in 1938 by Alejandro Hernández, the son of Dr. Amador Hernandez and Dolorita Hernandez from
Juan Griego
Juan Griego is a city on the northern side of Isla Margarita, and is the most northern port in Venezuela. It has a population of 28,256 inhabitants (as per census of 2001) and is capital of the Marcano municipality of the Nueva Esparta state.
H ...
, Margarita.
In 1991, Tamayo sold 95% of Industrias Pampero to the
United Distillers
United Distillers was a Scottish company formed in 1987 from combining the businesses of Distillers Company and Arthur Bell & Sons, both owned by Guinness. The company owned six single malt Scotch brands, which were relaunched as the ''Classi ...
Pampero rums, being aged, have a golden color that comes from having been matured in oakcasks for several years, the duration depending on the type of rum.
Current Pampero products include:
*
Carúpano
Carúpano is a city in the eastern Venezuelan state of Sucre. It is located on the Venezuelan Caribbean coast at the opening of two valleys, some 120 km east of the capital of Sucre, Cumaná.Diageo Official website Bottle label collection