Indovation (an abbreviation of ‘Indian innovation’) is the process by which

innovations Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entit ...

are developed in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

to serve a large number of people affordably and sustainably in response to conditions of scarcity and diversity. The individual solutions generated by this process are called indovations. The key idea is that poverty is the mother of innovation: reduced circumstances (of the kind found in

) lead to increased effort, creativity and productivity, as reported in the practice of

Jugaad ''Jugaaḍ'' (or "Jugaaṛ") is a colloquial Indo-Aryan word, which refers to a non-conventional, frugal innovation, often termed a "hack". It could also refer to an innovative fix or a simple work-around, a solution that bends the rules, or a ...

among India's rural poor. Examples of indovations include the

Tata Nano The Tata Nano is a compact city car that was manufactured and marketed by Indian automaker Tata Motors over a single generation, primarily in India, as an inexpensive rear-engined hatchback intended to appeal to current riders of motorcycles a ...

, the Tata swach water filter,

Devi Prasad Shetty Devi Prasad Shetty FRCS (born 8 May 1953) is an Indian entrepreneur and cardiac surgeon who is the chairman and founder of Narayana Health, a chain of 21 medical centers in India. He has performed more than 16,000 heart operations. In 2004 he w ...

's affordable cardiac care hospital, the SELCO's solar lighting solutions for consumers off the electricity grid and The First Identified Inexpensive Solar Water Filter that was designed and invented by Shripad Krishnarao Vaidya, of Nagpur, Maharashtra, India on 23 April 2010. The Specialty of the water filter is Capillary Pumping Technique. The term ''indovation'' was first mentioned in the 2008 book, Smash Innovation, by Dr. Gopichand Katragadda. It was further developed in 2009 by

Navi Radjou Navi Radjou (born 14 August 1970) is an Indian born scholar and an innovation and leadership advisor based in Silicon Valley. He is a Fellow of Judge Business School at the University of Cambridge and has spoken and written widely on the theme ...

, the Executive Director of the Centre for India & Global Business (CIGB) at the

Judge Business School Cambridge Judge Business School is the business school of the University of Cambridge. The School is a provider of management education. It is named after Sir Paul Judge, a founding benefactor of the school. The School is considered to be pa ...

University of Cambridge , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...

. After several months of field research, CIGB set up a dedicated educational web site called Indovations.net to showcase the affordable and sustainable innovations emanating from India and network Indian entrepreneurs with the rest of the world. On November 10, 2009 Navi Radjou unveiled Indovations.net at the

World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...

’s India Economic Summit during a panel discussion entitled ‘Creating the Next Indovations’. ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...

'' has published two articles describing the impact of indovation on the rest of the world. Similarly, Asia Society has organized a series of panel discussions throughout 2010 in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

, and

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...

, entitled ‘INDOvations: Driving Global Innovations from Emerging Markets’ to explore how India provides a great source of inspiration for both the developed and the developing nations seeking to drive affordable and sustainable business as well as social and cultural innovation.Video archive of Asia Society’s panel on INDOvations in New York City, 2010-01-28
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References

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