Indore Fashion Week (IFW) is an annual fashion event that takes place in

Indore Indore () is the largest and most populous Cities in India, city in the Indian state of Madhya Pradesh. It serves as the headquarters of both Indore District and Indore Division. It is also considered as an education hub of the state and is t ...

. It is considered a premier fashion event in central India. It is run by ''Storm Fashion Company'' (SFC) and the title sponsor is

Blenders Pride Blenders Pride is a brand of Indian whisky, owned by Pernod Ricard, and launched in 1995. As described in the company website, It is a blend of Indian grain spirits and imported Scotch malt. Pernod Ricard has identified Blenders Pride as the c ...

Indore Fashion Week 2012

Organised by Storm Fashion Company, Pernod Ricard India and Hotel Sayaji, the first Blenders Pride Indore Fashion Week saw participation from both established and emerging designers from across the country, including biggies like Jattinn Kochhar and

Rocky S Rocky Star is an Indian fashion designer. Career Rocky Star draws inspiration from the Baroque and Gothic time periods, with influences and traces seen across all his collections. He has also designed for Beyoncé Knowles, Paris Hilton and Puss ...

. Fifty models, including the show's brand ambassadors

Shawar Ali Shahwar Ali is an Indian actor and model who appears primarily in Bollywood, Tollywood and Sandalwood films. Early life and career Sarwar Ali was born and raised in Bhopal, Madhya Pradesh. His father was a farmer in Bhopal. He shifted to Mu ...

and Miss Asia Pacific World 2012

Himangini Singh Yadu Himangini Singh Yadu is an Indian beauty pageant titleholder who was crowned Miss Supertalent of the World 2012, on 16 June 2012 in Seoul, South Korea. Biography Himangini was born in Indore, Madhya Pradesh. She married her German boyfriend M ...

, were the style ambassadors for the fashion week. The shows was choreographed and directed by Former Miss India Priyanka Shah and Renu Sukheja. BPIFW featured the collection of designers from all over India. There were three shows each day. Designers from

Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...

Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

, and

Cochin Kochi (), also known as Cochin ( ) ( the official name until 1996) is a major port city on the Malabar Coast of India bordering the Laccadive Sea, which is a part of the Arabian Sea. It is part of the district of Ernakulam in the state of K ...

showcased their collections, mostly on bridal themes. The Spring Summer edition of the Blenders Pride Indore Fashion Week 2013 took place from 6 to 10 March which saw a number of high-profile designers like Rocky S., Jatinn Kochhar, Riyaz Ganji, Poonam Vora, Sanjana Jon and many more from

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

and

participating. Many of the designers had show-stoppers to add that extra edge of glamour to their shows. Famous models like

Kashmera Shah Kashmera Shah (born 2 December 1972) also known as "Kashmeera" is an Indian actress. Born in Mumbai, she is the granddaughter of noted Hindustani classical singer Anjanibai Lolekar. She has appeared in numerous Hindi and Marathi films. She was ...

Zulfi Syed Zulfi Syed also known as Zulfikar Syed is an Indian model and actor. Syed Zulfi is a former winner of ''Gladrags Manhunt Contest''. He was a contestant in ''Bigg Boss''. Biography Syed was first noticed when he won ''Gladrags Manhunt'' contest i ...

Simran Kaur Simran Kaur Hundal is an Indian actress who mainly works in Hindi television. She made her acting debut in 2009 with ''Love Ne Mila Di Jodi'' portraying Roshni Gujral Saxena. She is best known for her portrayal of Diya Sangwan Singh in ''Na A ...

as well as Indian film stars such as

Mugdha Godse Mugdha Veira Godse is an Indian actress and model who appears in Hindi films. A former model, Godse was a semi-finalist at the Femina Miss India 2004 competition. She made her acting debut in Madhur Bhandarkar's 2008 film, ''Fashion''. She was ...

, Ziah Khan,

Payal Rohatgi Payal Rohatgi (born 9 November 1984) is an Indian actress and reality TV performer who appears in Hindi films. She was a contestant in the reality show ''Bigg Boss'' in 2008. In 2022, she participated in ALT Balaji's reality television show '' ...

and

Sangram Singh Sangram Singh (born 21 July 1985) is an Indian wrestler, actor, motivational speaker, philanthropist, health guru and Honorary doctorate. Ministry of youth affairs and sports of India choose him as a brand ambassador and Fit India Icon of Fit In ...

have participated in the BPIFW, 2013. The fashion week saw sensational collections ranging from heavy Indian/Bridal wear to lustrous western designs. The week was aimed at involving the discerning and ever evolving Indore crowd with the latest and upcoming trends in the fashion industry. Around 40 models walked the ramp displaying western, ethnic and Indian Bridal Wear on the first day of mega event. Second day of Indore Fashion week witnessed some of finest dresses made from Madhya Pradesh's handwork including Begham and Anarkali Collection. The last day were dedicated to summer collections of three fashion designers from

and

with their creative creations on ramp.

Indore Fashion Week 2014

IFW, 2014 was organized at

Radisson Blu Radisson Blu is an international chain of hotels operated by Radisson Hotels. With roots dating back to the 1960s, the Radisson Blu brand name came into existence in 2009 with a rebranding from Radisson SAS. Its hotels are found in major cities, ...

from 21–23 March 2014. A robust line-up of 9 designers participated in the event.

Criticism

The BPIFW, 2013 was a success and received well response by media and audience but the few local designers and models made it an issue of criticism among local fashion fraternity of Indore. The large participation of international fashion designers, film actors and models from

and

Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...

disappointed local models and designers though the fashion week was concluded with a thumbs up from audience and media.

References

{{reflist Fashion events in India Culture of Indore Annual events in India Fashion weeks

Indore Fashion Week 2012

Indore Fashion Week 2014

Criticism

See also

References