Indochino is a

made-to-measure Made-to-measure (MTM) typically refers to custom clothing that is cut and sewn using a standard-sized base pattern. Suits and sport coats are the most common garments made-to-measure. The fit of a made-to-measure garment is expected to be superio ...

menswear Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion ind ...

retailer that offers personalized suiting, casual wear, and outerwear. Originally founded as an exclusively online retailer, Indochino has opened 79 showrooms in Canada, the United States, and Australia. The company is headquartered in

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include rocky coastlines, sandy beaches, ...

, with a second office in

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

History

Indochino was founded by Kyle Vucko and Heikal Gani. In late 2015, Vucko stepped down and Drew Green, the founder of Shop.ca, joined Indochino as chief executive officer. Indochino was one of the first web-only retailers to open physical stores, initially through pop-up shops before opening permanent showrooms. In showrooms, customers work with a "style guide" who helps them design their garment, which is made to measure and shipped in around two weeks. In 2016, Indochino raised funding from investors, opening about 80 showrooms in North America. In 2017, Indochino entered into a strategic marketing partnership with

Postmedia Postmedia Network Canada Corp. (also known as Postmedia Network, Postmedia News or Postmedia) is a Canadian media conglomerate consisting of the publishing properties of the former Canwest, with primary operations in newspaper publishing, news ...

, a Canadian media company, receiving $40 million in advertising in exchange for an undisclosed share of its reveneue. In 2018, Indochino received a "strategic investment" from

Mitsui & Co is one of the largest ''sogo shosha'' (general trading companies) in Japan; it is part of the Mitsui Group. History The company was established in 1876 with 16 members including the founder, Takashi Masuda. As Japan's international trading w ...

. under undisclosed terms. In 2019, Indochino announced that it was expanding internationally and launching its online operations in Australia. In 2021, the company partnered with

Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...

to open 21 custom apparel stores-within-a-store at Nordstrom locations.

References

{{reflist Canadian companies established in 2007 Clothing companies established in 2007 Retail companies established in 2007 Internet properties established in 2007 Online clothing retailers of Canada Clothing brands of Canada Suit makers