Indicus Analytics
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Indicus Analytics is an economics research firm based in
New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament Ho ...
. The company offers research services and data products. Indicus’ clientele includes both national & international corporations (including consulting firms), educational institutions and government organizations.


History

Indicus Analytics was founded in 2000 in Delhi by Laveesh Bhandari. It made its first product in 2002 and launched software based version of its products in 2007. In 2014, Indicus acquired by Nielsen India.


Initiatives

In April 2009,
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
partnered with Indicus Analytics to launch an Election Centre for
Lok Sabha elections The Lok Sabha, constitutionally the House of the People, is the lower house of India's bicameral Parliament, with the upper house being the Rajya Sabha. Members of the Lok Sabha are elected by an adult universal suffrage and a first-past ...
in India. Indicus provided election related news and development data related to socio economic progress of various parliamentary constituencies since 2004 Lok Sabha elections in India. In association with
Prabhat Khabar Prabhat Khabar is a Hindi language newspaper published daily in Jharkhand, Bihar and West Bengal. The newspaper is circulated in several states in India, including Bihar, Jharkhand, West Bengal and some parts of Orissa. It was founded in August 1 ...
, a leading daily, Indicus conducted a study of
Jharkhand Jharkhand (; ; ) is a state in eastern India. The state shares its border with the states of West Bengal to the east, Chhattisgarh to the west, Uttar Pradesh to the northwest, Bihar to the north and Odisha to the south. It has an area of . I ...
state ‘Jharkhand Development Report 2009’ in January 2009. Indicus has been conducting the annual feature ‘The State of the States’ with
India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new o ...
. The latest of these was in 2015. The exercise finds out which of the India’s states offer its citizens the best opportunities to live and to earn. In July 2008, Indicus conducted a study ‘Freedom to Choose’ with Outlook Money to find out the changes that have occurred in the six major areas of personal finance. In February 2008, Indicus brought out a
white paper A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white pape ...
‘Transforming West Bengal - Changing the Agenda for an Agenda for Change’ which deciphered the progress in the state for 50 years and suggested reform measures.


Services

Indicus Analytics makes software based analytics products on various facets of
Indian economy The economy of India has transitioned from a mixed planned economy to a mixed middle-income developing social market economy with notable state participation in strategic sectors. * * * * It is the world's fifth-largest economy by nomin ...
and Indian consumer. The customer segments served by Indicus are, among others: Insurance, Retail, Banking, Healthcare, Telecommunication, Advertising and Media, Durables, FMCG, Educational Institutions and Financial Services. Indicus conducts research and data analysis about various facets of Indian economy. Indicus’ research methodology includes Econometric Modeling, Indexing and Ranking, Surveys, Monitoring and Evaluation, Forecasting and Prediction. It conducts research in the following domains - Agriculture, Industry and Services, Consumer Economics, Education, Health and Socio-economy, Employment and Labour, Macro-economy and Finance, Governance & State among others.


Key Advisors

*
Bibek Debroy Bibek Debroy is an Indian economist, serving as the chairman of the Economic Advisory Council to the Prime Minister of India. Debroy has made significant contributions to game theory, economic theory, income and social inequalities, poverty ...
an eminent Indian economist, Professor Bibek Debroy is currently a research Professor at the Centre for Policy Research, New Delhi, India. * Subir Gokarn is currently deputy Governor of the
Reserve Bank of India The Reserve Bank of India, chiefly known as RBI, is India's central bank and regulatory body responsible for regulation of the Indian banking system. It is under the ownership of Ministry of Finance, Government of India. It is responsible f ...
and former chief economist at
CRISIL CRISIL (formerly ''Credit Rating Information Services of India Limited'') is an Indian analytical company providing ratings, research, and risk and policy advisory services and is a subsidiary of American company S&P Global. CRISIL, was the f ...
and Standard & Poor's (for Asia Pacific region). *
Ashok Desai Ashok H. Desai (18 December 1932 – 13 April 2020, in Mumbai, India) was an Indian lawyer, practising in the Supreme Court of India. He held office as the Attorney General of India from 9 July 1996 to 6 May 1998. Earlier, he was the Solicit ...
is a Consultant Editor of the Telegraph and is also a Columnist in the
Businessworld ''BusinessWorld'' is a business newspaper in the Philippines with a nationwide circulation of more than 117,000 (as of March 2014). Founded in 1967 as ''Business Day'', it is Southeast Asia's first daily business newspaper. History ''Busin ...
magazine.


References

{{authority control Economic research institutes Companies established in 2000