Indiatimes Shopping was the

ecommerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managemen ...

division of The Times of India Group, India's largest media conglomerate. It is one of the pioneers in electronic commerce in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and services its customers through various channels including online and selling over the phone. It also provided platform services for brands to go online and sell their products in partnership through White-label. Some of the major categories sold through Indiatimes Shopping included men & women footwear, apparel & accessories, lifestyle, home décor,

mobile phone A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...

consumer electronics Consumer electronics or home electronics are electronic ( analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usuall ...

, health & personal beauty products, books, jewellery, baby products and flowers & gifts. Indiatimes Shopping operated through a hybrid model which is a mix of warehousing and marketplace.

Business model

Indiatimes Shopping initiated its operation in the year 2000, being one of the earliest

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain managem ...

companies in

. It has various business models.

E-tailing

Indiatimes Shopping sold a range of products online including footwear, apparel, mobile phones, consumer electronics, computers & accessories, flowers & gifts, home décor items, books and a lot more. Customers had the option of paying through credit card, debit card, netbanking and cash on delivery.

Key people

Gautam Sinha is the Chief Operating Officer of Times Internet Limited."Gautam Sinha elevated to COO of Times Internet".
VCCircle. Retrieved 2012-08-07. Saurabh Malik is the Business Head of Indiatimes Shopping, Amit Bhatia is Head of Marketing and Vivek Pandey heads Product and Technology.

Location

The company's headquarters is located in Gurgaon's Udyog Vihar area near Delhi-Gurgaon highway. It has offices and customer service centers across

, including

Noida Noida, short for New Okhla Industrial Development Authority, is a planned city located in Gautam Buddha Nagar district of the Indian state of Uttar Pradesh. Noida is a satellite city of Delhi and is a part of the National Capital Region (NCR) o ...

Jaipur Jaipur (; Hindi: ''Jayapura''), formerly Jeypore, is the capital and largest city of the Indian state of Rajasthan. , the city had a population of 3.1 million, making it the tenth most populous city in the country. Jaipur is also known ...

Bangalore Bangalore (), List of renamed places in India, officially Bengaluru (), is the Capital city, capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan area, metropolitan population of a ...

Mumbai Mumbai (, ; also known as Bombay — List of renamed Indian cities and states#Maharashtra, the official name until 1995) is the capital city of the Indian States and union territories of India, state of Maharashtra and the ''de facto'' fin ...

and

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders ...

. Indiatimes Shopping's warehouses are located in Daryaganj and Dwarka, Delhi. Indiatimes Shopping uses in-house ecommerce

technology Technology is the application of knowledge to reach practical goals in a specifiable and Reproducibility, reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in me ...

platform that can handle complex e-commerce execution requirements related to Business,

Logistics Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics manages the flow of goods between the point of origin and the point of consumption to meet the requirements of ...

, Finance,

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

& Content.

mCommerce

The mobile app of shopping.indiatimes.com was officially launched in the year 2012 on Android and

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...

. The mobile version of the site was launched in October 2014.

References

"Cash-on-delivery hurts bottom line of cos like Flipkart, Snapdeal due to extra associated costs".
The Economic Times. Retrieved 2013-11-04.
"Beware! Fakes, grey market imports of reputed brands flourishing in India’s booming online retail market".
''The Times of India''. Retrieved 2014-10-14.
"Shoppers log on to comparison portals for picking up best deals."
Retrieved 2014-20-10.

External links

*{{official website, https://shop.gadgetsnow.com/ Online retailers of India Privately held companies of India The Times Group Retail companies established in 2012 2012 establishments in Maharashtra ta:பிளிப்கார்ட்