ITNO, or In the Name Of, was a British record label owned by

Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

and founded by singer

Lily Allen Lily Rose Beatrice Allen (born 2 May 1985) is an English singer-songwriter and actress. She is the daughter of actor Keith Allen and film producer Alison Owen. Her music career began in 2005 when she made some of her vocal recordings publi ...

, which existed from 2011 to 2014.

Background

Allen started work on the label in 2009, when she announced that she would take a break from recording her own music, and that she wanted to set up her own label as she was disillusioned with the music industry. She said: "I'm setting up a record label at the moment, getting involved in lots of different things. I think things need to change in the music industry and we need to rethink a lot of stuff." The label, titled In the Name Of, was launched in 2011. It was financially backed by

Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainment ...

, which gave Allen a £100,000 annual salary to hire staff and set up an office. The label's first act signed was New York

noise pop Noise pop is a subgenre of alternative and indie rock that developed in the mid-1980s in the United Kingdom and United States. It is defined by its mixture of dissonant noise or feedback with the songcraft more often found in pop music. Shoegazi ...

duo

Cults In modern English, ''cult'' is usually a pejorative term for a social group that is defined by its unusual religious, spiritual, or philosophical beliefs and rituals, or its common interest in a particular personality, object, or goal. This ...

. The label closed in 2014, concurrently with Allen's return to performing music.

Former artists

Tom Odell Thomas Peter Odell (born 24 November 1990) is an English singer-songwriter. He released his debut extended play, ''Songs from Another Love'', in 2012. It won the 2013 BRIT Awards, BRITs Critics' Choice Award in early 2013. Odell's debut studio ...

References

Record labels established in 2011 British record labels Sony Music Lily Allen {{UK-record-label-stub