In Kind Direct is a

charity Charity may refer to: Giving * Charitable organization or charity, a non-profit organization whose primary objectives are philanthropy and social well-being of persons * Charity (practice), the practice of being benevolent, giving and sharing * C ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

founded in 1996 by

King Charles III Charles III (Charles Philip Arthur George; born 14 November 1948) is King of the United Kingdom and the 14 other Commonwealth realms. He was the longest-serving heir apparent and Prince of Wales and, at age 73, became the oldest person to a ...

(the then

Prince of Wales Prince of Wales ( cy, Tywysog Cymru, ; la, Princeps Cambriae/Walliae) is a title traditionally given to the heir apparent to the English and later British throne. Prior to the conquest by Edward I in the 13th century, it was used by the rulers ...

). The charity distributes new donated usable consumer goods from manufacturers and

retailers Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and t ...

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

charities working both domestically and abroad.In Kind Direct - About In Kind Direct
/ref> The Prince of Wales is In Kind Direct's Royal founding patron. Robin Boles was In Kind Direct's CEO from 1996 until her retirement 2019. The role of CEO was taken on by Rosanne Gray in December 2019. Since 1996, the charity has distributed £297 million in value of goods from more than 1,257

companies A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared go ...

. 11,655 charities and not-for-profit organisations have received products via In Kind Direct, helping millions of people in need every year.

Operations

In Kind Direct provides a single contact point for

with new goods to

donate A donation is a gift for charity, humanitarian aid, or to benefit a cause. A donation may take various forms, including money, alms, services, or goods such as clothing, toys, food, or vehicles. A donation may satisfy medical needs such as ...

. The charity has the logistics infrastructure to handle and store large quantities of goods and distribute them to charities. In Kind Direct accepts all kinds of stock including: pristine products, end of lines, slight seconds, samples, items with damaged packaging and returns. In Kind Direct uses an online catalogue which resembles a commercial retail website, but is only accessible to not-for-profit organisations. In Kind Direct works for the public benefit by ensuring that the expenditure of other charities on essential goods is reduced, thus stretching their scarce resources and enabling them to help millions of people in need at home and abroad, while reducing environmental damage by diverting surplus product from landfill. By opening up access to high quality products for charities with limited budgets, In Kind Direct enables charities to improve the service they offer, do more for their beneficiaries and help people they may not otherwise reach. Responding to In Kind Direct's 2020 Impact Survey, charitable organisations said that on average they are able to help twice as many people with In Kind Direct's support. 72% of charitable organisations said that they will use products from In Kind Direct to keep people clean and safe during the current pandemic.

Brand protection issues

In Kind Direct addresses

brand protection Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand eq ...

concerns by thoroughly

vetting Vetting is the process of performing a background check on someone before offering them employment, conferring an award, or doing fact-checking prior to making any decision. In addition, in intelligence gathering, assets are vetted to determine th ...

all organisations within its network and monitoring distribution carefully to ensure products are used for charitable purposes and to prevent stockpiling. Charities must contractually agree not to sell,

trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...

barter In trade, barter (derived from ''baretor'') is a system of exchange in which participants in a transaction directly exchange goods or services for other goods or services without using a medium of exchange, such as money. Economists disti ...

with the goods received from In Kind Direct. The charity tracks all donations, has robust processes for investigating any possible breaches of these rules and reports back to funders and donors as to where the products have gone with case studies showing the impact made.

Examples of charity partners

In Kind Direct's 11,476 charity partners include:

International network

In 2013 In Kind Direct was the founding member of a new charity, In Kind Direct International (IKDI). IKDI was established to set up a network of charities from a growing number of countries, all distributing donated surplus new goods from donors to charities, not for profit organisations, associations and social enterprises. Members of the IKDI Network work together to share information about donations and to share knowledge and expertise to enable goods to be distributed to charities and their beneficiaries in the most effective way. This network consists of three members : In Kind Direct in the United Kingdom, Innatura in Germany and Dons Solidaires in France. IKDI is currently seeking to expand into Northern Europe and Asia.

Sources

Charities based in London Environmental organisations based in London Organizations established in 1996 The Prince's Charities

External links

*{{Instagram, inkinddirect