Impulse is a

perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

manufactured by Fabergé which was part of

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

, an

Anglo Anglo is a prefix indicating a relation to, or descent from, the Angles, England, English culture, the English people or the English language, such as in the term ''Anglosphere''. It is often used alone, somewhat loosely, to refer to peopl ...

Dutch Dutch commonly refers to: * Something of, from, or related to the Netherlands * Dutch people () * Dutch language () Dutch may also refer to: Places * Dutch, West Virginia, a community in the United States * Pennsylvania Dutch Country People E ...

company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...

based in

Rotterdam Rotterdam ( , , , lit. ''The Dam on the River Rotte'') is the second largest city and municipality in the Netherlands. It is in the province of South Holland, part of the North Sea mouth of the Rhine–Meuse–Scheldt delta, via the ''"N ...

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

, and

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. Introduced as a 'perfume deodorant' in

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

in 1972, Impulse was launched in the UK in 1981, including the butterfly design and the slogan "Men can't help acting on Impulse." Impulse perfumes have been developed by Ann Gottlieb, an olfactive consultant credited with having led the development of several successful fragrances.

History

In the early 1980s, six scents were introduced, in the USA, called "Always Alluring", "Delightfully Daring", "Instantly Innocent", "Mysterious Musk", "Possible Playful", and "Suddenly Sassy". In 1986, three scents were introduced called "Elation", "Electric Musk", and "Temptation". In the late 1980s and early 1990s, two scents were introduced called "Tres LA" and "Night Rhythms" that were both merged with

Prince Matchabelli Prince Matchabelli is a perfume line, first designed by Prince Georges V. Matchabelli who was an amateur chemist. Matchabelli was born in Georgia within the Russian Empire but when the Czarists fell Georgia seceded. From 1918 until 1921 Georgia wa ...

. In 1992, the last scent introduced, in the USA, called "Impressions". In 2006 there were eight fragrances with names such as "Thrill", "Goddess", and "Siren". In addition to the bodyspray, the Impulse brand includes antiperspirants and

moisturiser A moisturizer, or emollient, is a cosmetic preparation used for protecting, moisturizing, and lubricating the skin. These functions are normally performed by sebum produced by healthy skin. The word "emollient" is derived from the Latin verb ''mo ...

s. In the late 2000s, there have been three new limited edition fragrances available called "The City Collection" and they are called "Paris", "London", and "New York". A re-release of these three fragrances were brought out as "Paris Chic", "London Vibe", and "New York Sass". in 2008, a fragrance called "True Love" has been released. In 2010, two fragrances from Impulse were released, called "Into Glamour" and "Very Pink" respectively.

Product ranges

There have been different Impulse body spray ranges too, such as the Impulse Shakers range. This range was designed for summer and had slightly different style to normal impulse sprays, as it had a small "ball" inside the can for "shaking" the ingredients up together before spraying. It came in fragrances like "Berry Crush", "Frangipani Fling", "Melon Madness", and "Tropical Breeze". Another interesting branch out for Impulse was the "water resistant" formula "Summer Splash". In Australia the fragrances varied slightly in name. From 1988 these included "Spellbound", "Mischief", "Midnight", "Temptation", "Inspiration", "On Fire", "Impressions", "Merely Musk", and "Incense". Two of these 20-odd year old fragrances are still available in Australia today: "Merely Musk" and "Incense".

Promotion

In the summer of 1997, the Spice Girls became spokesmodels for the Impulse body sprays edition known as "Impulse Spice", while on tour promoting their two albums, ''

Spice A spice is a seed, fruit, root, bark, or other plant substance primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of plants used for flavoring or as a garnish. Spices a ...

'' and '' Spiceworld''. Stars of Impulse commercials include Neil Morrissey and Emma Harrison. Impulse's 1998 advert ''Chance Encounter'' was the first mainstream television advert in Britain and Ireland to feature a gay couple. In 2016,

Charli XCX Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is an English singer and songwriter. Born in Cambridge and raised in Start Hill, Essex, she began posting songs on Myspace in 2008, which led to her discovery ...

became the spokesperson for three Impulse body sprays limited editions known as "Rock & Love", "Vanilla Kisses", and "Why Not?".

References

{{Unilever Unilever brands Perfumes Products introduced in 1972