Alex Willcock is a British designer and businessman. He is the founder and former

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of ImaginiVictor Keegan: Looking at a new way to make friends , Technology
''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...

'', 9 August 2007. and founder of Maker and Son. He was married to Sophie Conran, and founded Maker & Son with their son Felix. They also have a daughter, Coco. Imagini was a London-based

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

firm founded in 2006. It used images instead of questions to do marketing tasks .One software application matched up a person's choices with that of others in a database, and suggests possible others with similar dispositions and worldviews.

References

Year of birth missing (living people) Living people People educated at Eton College British chief executives Conran family {{UK-business-bio-stub