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Imagination! (formerly The Journey Into Imagination) is a
pavilion In architecture, ''pavilion'' has several meanings: * It may be a subsidiary building that is either positioned separately or as an attachment to a main building. Often it is associated with pleasure. In palaces and traditional mansions of Asia ...
located in the World Celebration section of
Epcot Epcot, stylized in all uppercase as EPCOT, is a theme park at the Walt Disney World Resort in Bay Lake, Florida. It is owned and operated by The Walt Disney Company through its Parks, Experiences and Products division. Inspired by an unreal ...
, a
theme park An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
at the
Walt Disney World Resort The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake, Florida, Bay Lake and Lake Buena Vista, Florida, Lake Buena Vista, Florida, United States, near the cities of Orlando ...
in
Bay Lake, Florida Bay Lake is a city in Orange County, Florida, United States. The population was 29 at the 2020 census. It is named after a lake that lies east of the Magic Kingdom. All four of the Walt Disney World Resort theme parks, and one of Walt Disney W ...
. The pavilion opened with the park in 1982, and is themed to human
imagination Imagination is the production or simulation of novel objects, sensations, and ideas in the mind without any immediate input of the senses. Stefan Szczelkun characterises it as the forming of experiences in one's mind, which can be re-creations ...
, creativity, and
the arts The arts are a very wide range of human practices of creative expression, storytelling and cultural participation. They encompass multiple diverse and plural modes of thinking, doing and being, in an extremely broad range of media. Both ...
.
Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
was the former title sponsor of the pavilion.


Attraction history

While the pavilion itself has existed since 1982, it has gone through three significant phases. The original started out as an area in which the
3-D film 3D films are motion pictures made to give an illusion of three-dimensional solidity, usually with the help of special glasses worn by viewers. They have existed in some form since 1915, but had been largely relegated to a niche in the motion pict ...
''
Magic Journeys Magic Journeys was a 3D film created by WED Enterprises for presentation at Disney theme parks. It was featured at four different parks over the course of its 11-year run. History On October 1, 1982, ''Magic Journeys'' premiered as one of the o ...
'' was played with a song by the same name by the
Sherman Brothers The Sherman Brothers were an American songwriting duo that specialized in musical films, made up of Robert B. Sherman (December 19, 1925 – March 6, 2012) and Richard M. Sherman (born June 12, 1928). Together they received various accolades in ...
. The Makin' Memories slide presentation, a history of photography was the pre-show presentation. When ''
Journey Into Imagination Journey into Imagination with Figment is the third and latest incarnation of a dark ride attraction located within the Imagination! pavilion at World Celebration at Epcot, a theme park at the Walt Disney World Resort in Bay Lake, Florida. Orig ...
'' opened a year later, the area was dubbed the Journey Into Imagination Pavilion. From 1983 to 1986, it held ''Journey Into Imagination'', the (upstairs) ''ImageWorks'', and ''Magic Journeys''. In 1986, however, ''Magic Journeys'' was replaced by ''
Captain EO ''Captain EO'' is a 1986 American 3D science fiction short film shown at Disney theme parks from 1986 through 1998. The movie stars Michael Jackson, was written by George Lucas, and directed by Francis Ford Coppola (who came up with the name ...
'', a more advanced 3-D film created by
George Lucas George Walton Lucas Jr. (born May 14, 1944) is an American filmmaker. Lucas is best known for creating the ''Star Wars'' and ''Indiana Jones'' franchises and founding Lucasfilm, LucasArts, Industrial Light & Magic and THX. He served as chairm ...
and starring
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
as the title character. In the mid-1990s, ''Captain EO'' was replaced by ''
Honey, I Shrunk the Audience ''Honey, I Shrunk the Audience'' (known as ''MicroAdventure!'' in Tokyo Disneyland) was a 4D film spin-off of the ''Honey, I Shrunk the Kids'' film series that was shown at several Disney theme parks. The audience wore 3D glasses, and the gimba ...
'', starring
Rick Moranis Frederick Allan Moranis (; born April 18, 1953) is a Canadian actor, comedian, musician, songwriter, writer and producer. He appeared in the sketch comedy series ''Second City Television'' (''SCTV'') in the 1980s and several Hollywood (film indu ...
as Professor Wayne Szalinski and
Eric Idle Eric Idle (born 29 March 1943) is an English actor, comedian, musician and writer. Idle was a member of the British surreal comedy group Monty Python and the parody rock band The Rutles, and is the writer of the music and lyrics for the Broadwa ...
as the Imagination Institute chairman, Dr. Nigel Channing. In 1998, the original ''Journey Into Imagination'' went down for renovation. During this renovation, the upstairs ''ImageWorks'' was closed and the building's purple and blue painting exterior was replaced with different colors, navy blue being primary. The original glass sign was replaced by one made of wood and metal. The leap frog fountains were reduced in size to accommodate the new gift shop at the exit of the new ''Journey Into Your Imagination''. The glass pyramids remained intact, although the upstairs ''ImageWorks'' was closed, to be replaced by the downstairs ''ImageWorks - The "What If" Labs'' The pavilion was renamed Imagination! in 1999, when the new attraction opened. Fans were upset that Dreamfinder, a popular character from the previous ride, was gone. Furthermore, Figment, another popular character, only made cameo appearances until his short dialogue at the end of the ride. By the end of 2001, Disney closed the ride and modified the attraction, bringing Figment back into a more prominent role, although the Dreamfinder remained absent. For a brief time after Figment's return to the Imagination pavilion, the walk around Figment character was available for a meet-and-greet in the former Kodak shop between the main pavilion and the theater. Figment's place is now unlabeled, but the décor inside is still visible through the windows. In the summer of 2006, the finale of a
Kim Possible ''Kim Possible'' is an American animated action comedy-adventure television series created by Bob Schooley and Mark McCorkle for Disney Channel. The title character is a teenage girl tasked with fighting crime on a regular basis while coping wi ...
interactive activity was set up temporarily in the upstairs ImageWorks as a test, themed as Dr. Drakken's base, with a station in World Showcase loaning out "Kimunicators" for interactive activities. Following the
death of Michael Jackson On June 25, 2009, American singer Michael Jackson died of acute propofol and benzodiazepine intoxication at his home on North Carolwood Drive in the Holmby Hills neighborhood of Los Angeles, California. His physician, Conrad Murray, said that ...
on June 25, 2009, Disney officials mulled over the possible return of ''Captain EO''. In February 2010, the film, now retitled ''Captain EO Tribute'', returned to Disneyland. On July 2, 2010, ''Captain EO'' returned to the Imagination! pavilion for a limited run, replacing ''Honey, I Shrunk the Audience''. In August 2010,
Kodak The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
, who had sponsored the pavilion since it opened, ended its sponsorship after nearly 28 years. In June 2016, the old upstairs portion of the Imagination Pavilion used for the original ImageWorks reopened as a lounge exclusively for
Disney Vacation Club The Disney Vacation Club (DVC) is a vacation timeshare program owned and operated by Disney Vacation Development, Inc., a subsidiary of Disney Signature Experiences, a division of Disney Parks, Experiences and Products, a segment of The Walt Disn ...
members.


Current attractions

* ImageWorks: The What-If Labs (October 1, 1999-) *
Journey into Imagination with Figment Journey into Imagination with Figment is the third and latest incarnation of a dark ride attraction located within the Imagination! pavilion at World Celebration at Epcot, a theme park at the Walt Disney World Resort in Bay Lake, Florida. Origi ...
(June 2, 2002-) *Disney & Pixar Short Film Festival (December 23, 2015-) *
Disney Vacation Club The Disney Vacation Club (DVC) is a vacation timeshare program owned and operated by Disney Vacation Development, Inc., a subsidiary of Disney Signature Experiences, a division of Disney Parks, Experiences and Products, a segment of The Walt Disn ...
Lounge (2016-)


Former attractions

*
Magic Journeys Magic Journeys was a 3D film created by WED Enterprises for presentation at Disney theme parks. It was featured at four different parks over the course of its 11-year run. History On October 1, 1982, ''Magic Journeys'' premiered as one of the o ...
(October 1, 1982 – February 9, 1986) * Makin' Memories (Early 1980s) *
ImageWorks Imageworks may refer to: * Sony Pictures Imageworks, a visual effects and character animation company headquartered in Vancouver, British Columbia, Canada * Image Works, a video game publisher in the late-1980s and early-1990s * ImageWorks (Disney) ...
(October 1, 1982 – October 10, 1998) *
Journey Into Imagination Journey into Imagination with Figment is the third and latest incarnation of a dark ride attraction located within the Imagination! pavilion at World Celebration at Epcot, a theme park at the Walt Disney World Resort in Bay Lake, Florida. Orig ...
(March 5, 1983 – October 10, 1998) *
Captain EO ''Captain EO'' is a 1986 American 3D science fiction short film shown at Disney theme parks from 1986 through 1998. The movie stars Michael Jackson, was written by George Lucas, and directed by Francis Ford Coppola (who came up with the name ...
(September 12, 1986 - July 6, 1994) * Captain EO Tribute (July 2, 2010 – December 6, 2015) *
Honey, I Shrunk the Audience ''Honey, I Shrunk the Audience'' (known as ''MicroAdventure!'' in Tokyo Disneyland) was a 4D film spin-off of the ''Honey, I Shrunk the Kids'' film series that was shown at several Disney theme parks. The audience wore 3D glasses, and the gimba ...
(November 21, 1994 – May 9, 2010) * Journey Into Your Imagination (October 1, 1999 – October 8, 2001)


See also

*
Epcot attraction and entertainment history Epcot is a theme park located at the Walt Disney World Resort. The term "attractions" is used by Disney as a catch-all term for rides, shows, and exhibits. World Celebration World Celebration attractions * Spaceship Earth is an eighteen-story- ...


References


External links


Walt Disney World Resort - Imagination! Pavilion
{{Sherman Brothers Walt Disney Parks and Resorts attractions Epcot Future World (Epcot) World Celebration 1982 establishments in Florida