Illusive Group is an Australian

independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small- to medium-sized enterprise, or SME. The labels and artists are often represented ...

and management and touring company that represents acts including

Bliss n Eso Bliss n Eso (formerly known as Bliss n' Esoterikizm) are an Australian hip hop trio based in Sydney. They are currently signed to Melbourne record label Illusive Sounds, and are managed and booked by label co-founders Adam Jankie and Matt Gudin ...

Lowrider A lowrider or low rider is a customized car with a lowered body. These customized vehicles are generally individually painted with intricate, colorful designs, rolling on wire-spoke wheels with whitewall tires. Lowrider rims are generally smalle ...

, Stonefield,

Owl Eyes Brooke Addamo (born 2 January 1991), better known by her stage name Owl Eyes, is an Australian recording artist from Melbourne signed to the Illusive / Wunderkind Label with distribution through Universal Music Group. She released her debut s ...

, Clubfeet,

Diafrix Diafrix are an Australian hip hop duo, Azmarino (Khaled Abdulwahab) and Momo (Mohammed Komba), which formed in 2001. Their music mixes funk, soul, reggae and dancehall. At the EG Awards of 2009, the won Best New Talent. Biography Azmarino (K ...

, Lurch & Chief and Lila Gold.

History

Founded in 2003 by Matt Gudinski & Adam Jankie, Illusive has operations within all areas of the music industry - including a record label, touring company, a boutique booking agency and management business.

Record label/licensing

Illusive Sounds is a record label and marketing company which discovers and nurtures local talent. It has launched and grown the careers of contemporary acts in Australia, as well as paving the way and breaking down barriers at Australian radio and within the broader media community for contemporary music. Illusive Sounds licenses international products for release in Australia and New Zealand. Illusive is distributed in Australia and New Zealand by Universal Music.

Touring division

Illusive’s touring arm is responsible for a large percentage of urban and dance music tours landing on Australia's shores. Illusive has led tours for international artists, from club shows through to full arenas. Past tours include international artists such as The Roots, Lupe Fiasco, Bruno Mars, Cypress Hill, Clipse, Talib Kweli and 50 Cent through to DJs like Spinderella, Baio (Vampire Weekend), Gorillaz DJs, Miike Snow DJs, Cash Money, Q-Bert and many more; alongside the countless one-off shows Illusive have promoted in individual Australian cities which include names like Ladyhawke, LMFAO, Shwayze, Mark Farina and Derrick Carter. In late 2010, Illusive were behind the country’s biggest ever under-18s festival, Another World, which will become an annual event.

Artist Voice

Illusive’s Director, Matt Gudinski, partnered with Australia’s premier booking agent, Brett Murrihy, to create the Artist Voice agency in 2010. The booking roster includes Empire of the Sun, The Temper Trap, Gypsy & the Cat, Howling Bells, The Naked & Famous, Bliss N Eso and Little Red. Artist Voice is setting up an international representation department to promote foreign artists within Australia and New Zealand to provide a local advantage.

Merchandise

Illusive represents and handles the day-to-day operation and activity of merchandise for local artists along with international touring artists. Illusive’s merchandise division has branched out into online fulfilment and has a system in place to handle all elements of online sales that management and artists now require.

Illusive Media

ACCLAIM is Australia’s only dedicated street lifestyle and culture magazine along with its online component, acclaimmag.com. The magazine is distributed in several countries. ACCLAIM began in 2006.

Artists

The following artists are signed to the Illusive Sounds roster: *

Downsyde Downsyde are an Australian hip hop group from Perth, Western Australia. The group is composed of three members, Optamus, Dazastah and Dyna-Mikes. The group has performed alongside groups including Jurassic 5, Cypress Hill, Grandmaster Flash, The ...

Paris Wells Paris Wells is an Australian singer-songwriter based in Melbourne. She has released two albums and one EP. Wells has played at festivals such as Falls Festival, Big Day Out, Meredith and Sydney Music Festival. She has supported Justin Timberlak ...

* X & Hell *

True Live True Live is an Australian band formed in Melbourne, Australia. They had chart success with "TV" reaching #76 on the ARIA Single Chart and ''The Shape of It'' reaching #85 on the ARIA Albums Chart. The group received regular play on radio and t ...

* Metals * Clubfeet * Stonefield *

* Lurch & Chief * Lila Gold

External links

Official websiteMyspace website

References

{{Authority control Australian independent record labels Record labels established in 2003