"Ik Junoon (Paint It Red)" (

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

: इक जूनून; en, A Passion) is a song by composer trio

Shankar–Ehsaan–Loy Shankar–Ehsaan–Loy () is an Indian musical trio consisting of Shankar Mahadevan, Ehsaan Noorani and Loy Mendonsa. They have composed music for over 50 soundtracks across five languages: Hindi, Tamil, Telugu, Marathi and English. Amongst t ...

for the film ''

Zindagi Na Milegi Dobara ''Zindagi Na Milegi Dobara'' (), also abbreviated as ''ZNMD'', is a 2011 Indian Hindi-language buddy road comedy drama film directed by Zoya Akhtar and produced by Farhan Akhtar and Ritesh Sidhwani under Excel Entertainment. The film features ...

''. The song was performed by

Vishal Dadlani Vishal Dadlani (born 28 June 1973) is an Indian singer, songwriter and music composer. He is one half of the duo Vishal–Shekhar, Front Man and vocalist of one of India's leading rock bands called Pentagram. As a singer he has sung various h ...

Alyssa Mendonsa Alyssa Mendonsa (born c. 1990 in Delhi) is an Indian playback singer who made her debut in the film ''Karthik Calling Karthik'' with the song "Uff Teri Adaa". Early life Alyssa Mendonsa is the daughter of composer Loy Mendonsa of the Shankar–E ...

and Gulraj Singh while the lyrics was penned by

Javed Akhtar Javed Akhtar (born 17 January 1945) is an Indian poet, lyricist, screenwriter and political activist. Known for his work in Hindi cinema, he has won five National Film Awards, and received the Padma Shri in 1999 and the Padma Bhushan in 200 ...

Background

were asked to compose an

Ambient house Ambient house is a downtempo subgenre of house music that first emerged in the late 1980s, combining elements of acid house and ambient music. The genre developed in chill-out rooms and specialist clubs as part of the UK's dance music scene. It w ...

song by director

Zoya Akhtar Zoya Akhtar (born 14 October 1972) is an Indian film director and screenwriter who works in Hindi cinema. After completing a diploma in filmmaking from NYU, she assisted directors such as Mira Nair, Tony Gerber and Dev Benegal, before becomin ...

. They composed the song and gave it pop twist to it, so that it fits the situation well. The

Vocoder A vocoder (, a portmanteau of ''voice'' and ''encoder'') is a category of speech coding that analyzes and synthesizes the human voice signal for audio data compression, multiplexing, voice encryption or voice transformation. The vocoder was ...

was used for getting the robotic voice effect. The song is all about ''losing yourself in the moment''. The promo of the songs was released on 11 June 2011.

Music video

The

La Tomatina ''La Tomatina'' () is a festival A festival is an event ordinarily celebrated by a community and centering on some characteristic aspect or aspects of that community and its religion or cultures. It is often marked as a local or national h ...

festival of

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

was re-created for the shoot of the song. It was shot in

Buñol Buñol (Valencian: ''Bunyol'') is a town and municipality in the province of Valencia, Spain. The municipality has an area of some 112 km², and is situated approximately 38 km west of the provincial and autonomous community capital city ...

, Valencia, Spain. Almost 16 tons of tomatoes were used for the shoot and they were flown in from Portugal. The import of tomatoes itself cost the producers about ₹ 1

crore A crore (; abbreviated cr) denotes ten million (10,000,000 or 107 in scientific notation) and is equal to 100 lakh in the Indian numbering system. It is written as 1,00,00,000 with the local 2,2,3 style of digit group separators (one lakh is e ...

. The song features

Hrithik Roshan Hrithik Roshan (; born 10 January 1974) is an Indian actor who works in Hindi films. He has portrayed a variety of characters and is known for his dancing skills. One of the highest-paid actors in India, he has won many awards, including six ...

Abhay Deol Abhay Singh Deol (born 15 March 1976) is an Indian actor and producer who is known for his work in Hindi films alongside one Kannada and one Tamil film. Born in the Deol family, he made his on-screen debut in 2005 with Imtiaz Ali's romantic c ...

Farhan Akhtar Farhan Akhtar (born 9 January 1974) is an Indian actor, director, screenwriter, playback singer, producer, and television host who works in Hindi films. Born in Mumbai to screenwriters Javed Akhtar and Honey Irani, he grew up under the influen ...

Katrina Kaif Katrina Kaif (; born Katrina Turquotte; 16 July 1983) is a British actress who works in Hindi-language films. One of the highest-paid actresses in India, she has received accolades, including four Screen Awards and four Zee Cine Awards, in a ...

and Ariadna Cabrol. The actors had to clean themselves up with hot water after every shot. They all were so sick of tomatoes after the shoot, that they couldn't eat any dish containing tomatoes for weeks.

Reception

Bollywood Hungama Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is a Bollywood entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000. The website provides ...

'' described the song as, "full of 'masti', 'maza' and energy through visuals with the sound being totally subtle." The ''

Rediff Rediff.com (stylized as ''rediff.com'') is an Indian news, information, entertainment and shopping web portal. It was founded in 1996. It is headquartered in Mumbai, with offices in Bangalore, New Delhi and New York City. , it had more than 300 e ...

'' review remarked, "a sublime rhythm and minimalist ambience to work up a state of ecstasy which is irresistible".

Chart performance

The song was an instant hit and rocked the music charts, as it entered the ''

Radio Mirchi Radio Mirchi (also known as 98.3 Mirchi) is a nationwide network of private FM radio stations in India. It is owned by the ENIL, EntertainmentNetwork India Ltd (ENIL), which is one of the subsidiaries of The Times Group. ''Mirchi'' is Hindi f ...

'' Top 20 list of the week at #1 and regained and maintained its #1 spot in third week, after dropping to #2 in the second week. The song made its entry in the ''Planet Bollywood'' charts at #6 and climbed two spots to #4 in one week. At the BBC Asian Charts, the song debuted at #40 and leaped to #7 in 6 weeks.

Accolades

References

https://www.saavn.com/s/song/hindi/Zindagi-Na-Milegi-Dobara/Ik-Junoon-Paint-It-Red/By8iBD9gQUQ ''Saavn'', Ik Junoon (Paint It Red)

External links

*
Zindagi Milegi Na Dobara
' Official Site {{authority control Songs with music by Shankar–Ehsaan–Loy 2011 songs Indian songs Songs written for films Songs written for Hindi-language films Songs with lyrics by Javed Akhtar T-Series (company) singles Music videos shot in Spain