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''iii'' (stylized on the album cover as ''MiiiKE SN!!!W'') is the third studio album by Swedish
indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and sub ...
band
Miike Snow Miike Snow (pronounced "Mike Snow") is a Swedish indie pop band formed in 2007. The band consists of producing team Bloodshy & Avant and American singer Andrew Wyatt. The band is often represented by a silhouette image of a jackalope. In their ...
. It was released in the United States on 4 March 2016.


Production

The band teased their third album, and its leadoff single " Heart Is Full", on social media on 19 October 2015. On 29 October 2015, the band debuted "Heart Is Full" on the radio station
Beats 1 Apple Music 1, previously branded as Beats 1, is a 24/7 music radio station owned and operated by Apple Inc. It is accessible through iTunes or the Apple Music app on a computer, smartphone or tablet, smart speaker (such as the Apple HomePod), ...
. On 3 December 2015, the band debuted the album's second single, "
Genghis Khan ''Chinggis Khaan'' ͡ʃʰiŋɡɪs xaːŋbr />Mongol script: ''Chinggis Qa(gh)an/ Chinggis Khagan'' , birth_name = Temüjin , successor = Tolui (as regent)Ögedei Khan , spouse = , issue = , house = Borjigin , ...
", and announced the release date of the album.


Singles

The first single to be taken from the album was "Heart Is Full", released on 30 October 2015, which debuted on Beats 1 the day before. The video for "Heart Is Full" was released on 11 November 2015. The music video was directed by Lance Drake. The second single, "Genghis Khan", was released on 3 December 2015. The official music video for the album's fourth single, "
My Trigger "My Trigger" is a song performed by Swedish indie pop band Miike Snow from their third studio album, ''iii (Miike Snow album), iii'' (2016). Written and produced by the band, the song contains elements from J Dilla's "The Diff'rence" (2006), whi ...
", was released on 22 August 2016. On 30 September 2016, the
Mark Ronson Mark Daniel Ronson (born 4 September 1975) is a British-American DJ, songwriter, record producer, and record executive. He is best known for his collaborations with artists such as Duran Duran, Amy Winehouse, Adele, Lady Gaga, Lily Allen, Robbi ...
remix of "Heart Is Full" was released. " The Heart of Me" was released as the fourth single in the United States on 15 November 2016 and is included in the soundtrack of the video game ''
Forza Horizon 3 ''Forza Horizon 3'' is a 2016 racing video game developed by Playground Games and published by Microsoft Studios for the Xbox One and Windows. It is the ninth instalment in the ''Forza'' series and the third instalment in its spinoff ''Forza ...
''.


Promotion

The band performed the songs "Heart Is Full" and "Genghis Khan" on ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
'' on 1 March 2016. In addition, they announced a tour in 2016 to promote the album. The tour began on 3 March 2016 and is scheduled to end on 29 July 2016. Specific dates within the tour are part of major music festivals, including
Coachella Coachella may refer to: * Coachella, California * Coachella Canal, in California * Coachella (festival), an annual music and arts festival in California * "Coachella – Woodstock in My Mind", a 2017 song by Lana del Rey See also

* Coachell ...
, the Governors Ball Music Festival and
Lollapalooza Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Musi ...
, as well as others. The band also performed at
SXSW South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Te ...
on 16 March 2016.


Critical reception

The album received generally favorable reviews upon release. ,
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
assigned the album an average score of 68 on a normalized scale of 100. ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' praised the sound of the album, noting that "for Miike Snow, words are hardly the point. iii's guiding principle seems to be style over substance — and Miike Snow have that in spades." The ''
Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
'' gave a more mixed reaction to the album, saying "the album does offer some irresistible moments, but they evaporate quickly".


Track listing

All tracks produced by Miike Snow; "Genghis Khan" and "Back of the Car" co-produced by Henrik Jonback. ;Sample credits *"My Trigger" contains elements from " Fruitman" by
Kool & the Gang Kool & the Gang is an American R&B/soul/funk band formed in Jersey City, New Jersey, in 1964 by brothers Robert "Kool" Bell and Ronald Bell, with Dennis "Dee Tee" Thomas, Robert "Spike" Mickens, Charles Smith, George Brown, and Ricky West. T ...
. *"Heart Is Full" contains elements from "Waiting for Charlie to Come Home" by
Marlena Shaw Marlena Shaw (born Marlina Burgess, September 22, 1942) is an American jazz, blues and soul music, soul singer. Shaw began her singing career in the 1960s and is still singing today. Her music has often been sampled in Hip hop music, hip hop mus ...
. *"I Feel the Weight" contains elements from " In Too Deep" by
Genesis Genesis may refer to: Bible * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of mankind * Genesis creation narrative, the first several chapters of the Book of ...
.


Charts


References

{{Authority control 2016 albums Miike Snow albums Universal Republic Records albums