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{{Infobox broadcasting network , name = Ideal TV , image = , logo = Ideal TV logo.svg , type = Broadcast television network
Former pay television channel , branding = , established = , test card = , test of transmission = , airdate = 1 October 2007 , country =
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, available = Nationwide, via
free-to-air television Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscriptio ...
and
direct-to-home Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...
services. , founded = 1 October 2007 , founder =
Grupo Abril Grupo Abril (simply also known as Abril) is a Brazilian media conglomerate headquartered in São Paulo. The company is the holding company of Editora Abril, which publishes the weekly newsmagazine '' Veja.'' History and profile Victor Civita, a ...
, slogan = , motto = , market_share = , license_area = , headquarters = Av. Prof. Alfonso Bovero, 52 - Sumaré,
São Paulo São Paulo (, ; Portuguese for ' Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...
, broadcast_area = , area = , erp = , owner = Abril Radiodifusão (
Grupo Abril Grupo Abril (simply also known as Abril) is a Brazilian media conglomerate headquartered in São Paulo. The company is the holding company of Editora Abril, which publishes the weekly newsmagazine '' Veja.'' History and profile Victor Civita, a ...
; 2007-2009; 2013-2015)
Spring Comunicação (2015-present) , parent = , key_people = , foundation = , launch_date = 1 October 2007 (as a pay TV channel)
1 October 2013 (relaunch, replacing
MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version ...
)
28 November 2021 (relaunch, replacing Loading) , dissolved = 20 July 2009
(first iteration) , former_names = MTV Brasil, Ideal TV, Loading , replaced =
MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version ...
(2013 relaunch)
Loading (2021 relaunch) , replaced_by = Loading (except on analog satellite television) , digital = , analog = , servicename1 =
Claro TV Claro TV+ is a Latin American operator of Pay television. The service is supplied by Embratel and Claro companies and operates in Star One C4 satellite. Its transmission system is DTH (Direct to Home) in Ku Band, and the channels are encrypted ...
, service1 = Channel 11 , servicename2 =
Vivo TV Vivo TV is a Brazilian pay television provider, owned by the Spanish telecommunications company Telefónica, through its subsidiary in the country, Vivo. It provides digital cable, satellite and IPTV services. Grupo Abril's TVA was founded in 19 ...
, service2 = Channel 227 (DTH)
Channel 19/27 (cable) , servicename3 = Oi TV , service3 = Channel 20/31 , servicename4 =
Sky Brasil SKY Brasil is a company, owned by Vrio, which operates a subscription television service in Brazil. It produces TV content, and owns several TV channels. History SKY Mexico was founded on 25 July 1996, a joint venture between British Sky Broa ...
, service4 = Channel 174/370 , callsigns = , callsign_meaning = , former_callsigns = , affiliation = , affiliates = , groups = , former_affiliations = , webcast = , website
idealtv.com.br
, footnotes = Ideal TV (also called the TV Ideal or just Ideal) is a Brazilian broadcast television channel with 24 hours of programming dedicated to professional Brazilians. It made its first broadcast exclusively by subscription television on 1 October 2007, at 20:30. The channel closed on Monday, 20 July 2009. On 1 October 2013 the channel returned to broadcast television, replacing
MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version ...
, which was operated by
Grupo Abril Grupo Abril (simply also known as Abril) is a Brazilian media conglomerate headquartered in São Paulo. The company is the holding company of Editora Abril, which publishes the weekly newsmagazine '' Veja.'' History and profile Victor Civita, a ...
. The channel went on the air 00:01, replacing MTV Brasil which is now just called MTV, now operated by
ViacomCBS Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. It ...
.


The channel

Information and entertainment are the formula to attract an audience of professionals who live the daily challenge of showing good results for the company remain competitive in the labor market and still have time for personal life. The schedule consists of three core programs: business management, career management and good living. With this, the Ideal TV falls within the segment, as recent definition of the English newspaper
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Ni ...
, "business television", niche TV that is becoming highly popular in Europe and United States. The initial grid has 18 self-produced programs, and other purchased of producing national and international (including the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
). At 23:59 on 20 July 2009, the Ideal TV ceased transmissions. But then at 00:01 on 1 October 2013, Ideal TV resumed transmissions, replacing the channel space used by
MTV Brasil MTV Brasil was a Brazilian over-the-air television network owned by Grupo Abril focused on the youth. The network was launched on 20 October 1990, as the first specialty television network to broadcast over-the-air, becoming the local version ...
.


Closure

On 7 December 2020, Ideal TV was replaced by Loading, which focuses on pop culture, geek culture and Asian productions such as Anime, Tokusatsu, Korean drama and K-Pop music as well as films, videogames and eSports. Original content would also be produced for the network. Ideal TV stayed on analogue satellite feeds where it remain unchanged.


External links


idealtv.com.br (archived)
Television networks in Brazil Grupo Abril Television channels and stations established in 2007 Television channels and stations disestablished in 2009 Television channels and stations established in 2013 Portuguese-language television networks