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Icon design is the process of designing a graphic
symbol A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different conc ...
that represents some real, fantasy or abstract motive, entity or action. In the context of
software application Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...
s, an
icon An icon () is a religious work of art, most commonly a painting, in the cultures of the Eastern Orthodox, Oriental Orthodox, and Catholic churches. They are not simply artworks; "an icon is a sacred image used in religious devotion". The most ...
often represents a
program Program, programme, programmer, or programming may refer to: Business and management * Program management, the process of managing several related projects * Time management * Program, a part of planning Arts and entertainment Audio * Progra ...
, a function, data or a collection of data on a
computer A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as C ...
system.


Style and usage

Icon designs can be simple, with flat two-dimensional drawing or a black silhouette, or complex, presenting a combination of
graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...
elements such as one or more linear and radial color gradients, projected shadows, contour shades, and three-dimensional perspective effects.


Sizing

As
computer icon In computing, an icon is a pictogram or ideogram displayed on a computer screen in order to help the user navigate a computer system. The icon itself is a quickly comprehensible symbol of a software tool, function, or a data file, accessible on th ...
s can be used in different sizes, icon design involves creating master artwork usually for the biggest size used and producing smaller sizes from it. It is desirable to comply with overall style of the icon set, using the same color palette, perspective and renderings for all icons. Special attention is given to eliminating unnecessary details and aligning strokes and objects to pixels in small icon sizes to avoid messy and blurred images. Many modern icons have a maximum size of 1024 by 1024 pixels or greater. The challenge of icon design is to create an image that is communicative, beautiful, and understandable, at every size from this maximum resolution down to the minimum resolution of 16 by 16 pixels. Many icon formats allow one icon to include
hinting Font hinting (also known as instructing) is the use of mathematical instructions to adjust the display of an outline font so that it lines up with a rasterized grid. At low screen resolutions, hinting is critical for producing clear, legible tex ...
to ensure visual clarity at smaller resolutions, or even completely different subsidiary images for smaller sizes (for instance, a keyboard at larger sizes, and a single keycap at smaller ones).


Usage

The most common and important examples are
application Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
icons, used to represent an app on Mac, Windows,
Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...
, or mobile platforms. These icons rely on unique and memorable metaphors as a form of product branding. Other common uses include
favicon A favicon (; short for favorite icon), also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page. A web designer can create s ...
s, toolbar icons, and icons for buttons or controls.


Process

The process of icon design can be divided into two parts: defining the
pictogram A pictogram, also called a pictogramme, pictograph, or simply picto, and in computer usage an icon, is a graphic symbol that conveys its meaning through its pictorial resemblance to a physical object. Pictographs are often used in writing and ...
and creating final
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
or
illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, vid ...
.


Defining pictograms

There are three main approaches in defining
pictograms A pictogram, also called a pictogramme, pictograph, or simply picto, and in computer usage an icon, is a graphic symbol that conveys its meaning through its pictorial resemblance to a physical object. Pictographs are often used in writing and gr ...
. # The first and the most desirable in icon design practice is using conventional images. # If there is no conventional pictogram for the particular icon, a designer can use a literal image, including an image that is shared by the main concept (for example printer is shared image for printing concept), or
metaphorical A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another. It may provide (or obscure) clarity or identify hidden similarities between two different ideas. Metaphors are often compared with ...
image. # After the pictogram is defined, it is necessary to check it for possible conflicts (for example the snail image is a good metaphor for slow motion but if used as a road sign it will conflict with literal and partially conventional meaning "snails on the road"). Defining the pictogram can be different for the
toolbar The toolbar, also called a bar or standard toolbar (originally known as ribbon) is a graphical control element on which on-screen icons can be used. A toolbar often allows for quick access to functions that are commonly used in the program. Some ...
and other functional icons in the interface and for the icons representing independent software applications or websites which are closer to
logotype A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
or
mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
design.


Notable icon designers

*
Susan Kare Susan Kare ( "care"; born February 5, 1954) is an American artist and graphic designer best known for her interface elements and typeface contributions to the first Apple Macintosh from 1983 to 1986. She was employee #10 and Creative Director at ...
, one of the early professional icon designers, designed many of the icons contained within the
Classic Mac OS Mac OS (originally System Software; retronym: Classic Mac OS) is the series of operating systems developed for the Macintosh family of personal computers by Apple Computer from 1984 to 2001, starting with System 1 and ending with Mac OS 9. The ...
. * Jon Hicks created the icon for the
Firefox Browser Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, the Mozilla Corporation. It uses the Gecko rendering engine to display web pages, which implements current and ...
and the
emoticons An emoticon (, , rarely , ), short for "emotion icon", also known simply as an emote, is a pictorial representation of a facial expression using characters—usually punctuation marks, numbers, and letters—to express a person's feelings, m ...
for Skype. He's also the author of the Icon Handbook. * Stefan Dziallas ak
Iconwerk
a German icon designer famous for his icons for the top brands


See also

*
Icon (computing) In computing, an icon is a pictogram or ideogram displayed on a computer screen in order to help the user navigate a computer system. The icon itself is a quickly comprehensible symbol of a software tool, function, or a data file, accessible on th ...
*
Skeuomorph A skeuomorph (also spelled skiamorph, ) is a derivative object that retains ornamental design cues (attributes) from structures that were necessary in the original. Skeuomorphs are typically used to make something new feel familiar in an effort t ...
*
Iconfinder Iconfinder is a web company whose main product is a search engine for icons. The company was founded in 2007 by Martin LeBlanc Eigtved. Iconfinder gained popularity after a relaunch in 2009 and is now the largest icon search engine with more than ...
* The Noun Project


References


External links


iOS Human Interface Guidelines — App Icon



Microsoft Design Language — Icons

Microsoft Icon guidelines for UWP apps

Microsoft guidelines on designing Windows Aero Icons

Microsoft guidelines on designing Windows XP icons


* {{Design