"I Won't Let Go" is a song written by

Steve Robson Steve Robson is an English songwriter and record producer who has sold in excess of 138 million records around the world. He has written and produced 12 no 1 UK/US singles, 38 no 1 UK/US albums and a further 41 top 5 UK/US albums and singles. H ...

and

Jason Sellers Jason Sellers (born March 4, 1971) is an American country music artist. After several years of touring the United States in his family's band, Sellers joined the road band of Ricky Skaggs. By 1997, he was signed to a recording contract with BNA Re ...

and recorded by American

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

group

Rascal Flatts Rascal Flatts is an American country music band founded in 1999. The band members were Gary LeVox (lead vocals), Jay DeMarcus (bass guitar, background vocals), and Joe Don Rooney (lead guitar, background vocals). DeMarcus is LeVox's second cousi ...

. It was released in January 2011 as the second single from the band's seventh studio album, '' Nothing Like This'' as well as their 28th single overall. The song received positive reviews from critics who praised Gary LeVox's vocal delivery. "I Won't Let Go" peaked at number 2 on the ''Billboard''

Hot Country Songs Hot Country Songs is a chart published weekly by ''Billboard'' magazine in the United States. This 50-position chart lists the most popular country music songs, calculated weekly by collecting airplay data from Nielsen BDS along with digital sal ...

chart, number one on the Canadian country charts and number 31 on the

Hot 100 The ''Billboard'' Hot 100 is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), radio play, and online streaming ...

. The song was

certified Platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...

by the

Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

(RIAA), denoting sales of over one million units in the country. It also managed to chart in Australia and Canada, peaking at numbers 39 and 68 respectively. The accompanying music video for the song was directed by

Deaton-Flanigen Productions Deaton-Flanigen Productions is an American film company based in Nashville, Tennessee. The company was named after the surnames of founders Robert Deaton III and George Flanigen IV. The two have directed multiple music videos, primarily in the field ...

and is footage of a live performance.

Content and writing

and

wrote the song together. Robson had begun the song already when he and Sellers got together to write it. Sellers told ''

Country Weekly ''Nash Country Weekly'' was an American lifestyle weekly magazine about country artists and their music. It was in circulation between April 1994 and May 2016. The publisher, Cumulus Media, now maintains the site ''Nash Country Daily''. Overvie ...

'' that he thought Robson's existing lyrics were "inspired", and thought that he would write a song with an "uplifting lyric". He said they intentionally did not define the song's character, so that the message could be applicable in various situations: "This could be something you'd say to someone in the family that's a soldier, fighting overseas… or to your mom, dad, wife or husband ��I felt it could also be God saying it to someone."

Critical reception

Michael McCall of

Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...

praised the song in his review of the album, saying that it "show da new maturity" and "showcases

Gary LeVox Gary LeVox (born Gary Wayne Vernon Jr., July 10, 1970) is an American singer and songwriter. He is known for being the lead vocalist of the contemporary country music band Rascal Flatts, and his stage name was taken from the studio-console label ...

's tenor." Writing for The 9513, C.M. Wilcox gave the song a "thumbs up". He thought that the lyrics were vague but said that the song was "beautifully executed", also praising Gary LeVox's voice. Matt Bjorke of Roughstock gave it four stars out of five, saying, "this ‘power ballad’ showcases off the better parts of Gary LeVox’s singing style as he sings the melody of the lyric in a soft, tender tenor that is often the best pocket of his voice and while he does some vocal runs throughout the song, he sings this song in a tone that suits him the best." Ben Foster of "The 1-to-10 Country Music Review" gave it five stars out of ten, saying, "their performance is solid, and the harmonies are there, so "I Won't Let Go" is easy on the ears."

Music video

The music video was directed by

and premiered in early 2011. It is footage of a live performance.

Appearances in popular culture

In 2018, the

World Wide Fund for Nature The World Wide Fund for Nature Inc. (WWF) is an international non-governmental organization founded in 1961 that works in the field of wilderness preservation and the reduction of human impact on the environment. It was formerly named the Wor ...

(WWF) use the song in
TV commercial
focused on the plight of the

Snow leopard The snow leopard (''Panthera uncia''), also known as the ounce, is a Felidae, felid in the genus ''Panthera'' native to the mountain ranges of Central Asia, Central and South Asia. It is listed as Vulnerable species, Vulnerable on the IUCN Red ...

Chart performance

Year-end charts

Certifications

References

{{authority control 2010 songs 2011 singles Rascal Flatts songs Big Machine Records singles Country ballads Music videos directed by Deaton-Flanigen Productions Song recordings produced by Dann Huff Songs written by Steve Robson Songs written by Jason Sellers