''I Love Mama'' (stylized "I LOVE mama") was a

gyaru ( ja, ギャル) , is a Japanese fashion subculture. The term ''gyaru'' is a Japanese transliteration of the English slang word . The term for was introduced in Japan by the American jeans company ''Lee'', who introduced a new line of je ...

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

and

lifestyle magazine Lifestyle journalism is the field of journalism that provides news and opinion, often in an entertaining tone, regarding goods and services used by consumers in their everyday life. Lifestyle journalism covers travel, fashion, fitness, leisure, fo ...

published monthly in

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

by Inforest Publishing."No.1 gyaru-mama magazine 'I Love Mama' and Ajinomoto KK research about lifestyles of 'gyaru-mamas'!"
8 April 2010, ''PR Times'' Originally named "Mama Nuts × Ageha", ''I Love Mama'' was established as a special edition of two gyaru magazines, the hostess-targeted ''

Koakuma Ageha ''Koakuma Ageha'' (, lit. "Little-devil Swallowtail ") is a gyaru fashion magazine, fashion and lifestyle magazine

'' magazine and dark-skin obsessed ''

Happie Nuts ''Happie Nuts'' was a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, ''Happie Nuts'' was highly oriented toward the style of ''oneh-gal'' ("o-neh-san gal", lit. "older-s ...

'' magazine."Mama-san Diary Episode 33 'Moyamoya Childcare Magazine Cruise' : 'I Love Mama'"
date unknown, Hidemi Horikoshi ''

Gentosha is a Japanese publisher, headquartered in Shibuya, Tokyo. Gentosha publishes manga magazine ''Comic Birz'', Web comic magazines '' GENZO'', ''SPICA'', '' Comic MAGNA'', literary magazines '' Lynx'', ''papyrus'', as well as business magazine ''GOET ...

'' ''I Love Mama'' was considered a unique magazine, as it was a magazine especially for "gyaru-mama", women who remain gyaru after pregnancy, consisting of the likes of

housekeeping Housekeeping is the management and routine support activities of running an organised physical institution occupied or used by people, like a house, ship, hospital or factory, such as tidying, cleaning, cooking, routine maintenance, shopping, ...

tips,

parenting Parenting or child rearing promotes and supports the physical, emotional, social, spiritual and intellectual development of a child from infancy to adulthood. Parenting refers to the intricacies of raising a child and not exclusively for a ...

tips, and

tips. Described as a "mega-hit" magazine, it has been the highest-selling gyaru-mama magazine ever since its launch in 2008.

History

''I Love Mama'' was first published in September 2008 under the name "Mama Nuts × Ageha" as a special co-edition of ''

Koakuma Ageha ''Koakuma Ageha'' (, lit. "Little-devil Swallowtail ") is a gyaru fashion magazine, fashion and lifestyle magazine

'' and ''

'', after these two magazines' special editorials for "gyaru-mama" audiences gained considerable popularity."Inforest of 'Koakuma Ageha' and 'Nuts' launches a monthly magazine 'for mamas'!" (2/3)
24 February 2009, ''

Nikkei BP , commonly known as , is a book and magazine publisher based in Tokyo, Japan. The company was established as , a joint venture of Nihon Keizai Shimbun (Nikkei) and McGraw-Hill in 1969, and it became a wholly owned subsidiary of Nikkei in 1988. Nik ...

'' ''Mama Nuts × Ageha'' was the first-ever magazine devoted solely to the gyaru-mama scene,"Agejo, gyaru, significantly growing women's magazine of a moderate-sized publisher"
2 October 2008, '' The All Japan Magazine and Book Publisher's and Editor's Association'' and it became a smash-hit, with 150,000 copies sold during its first three days and an additional 30,000 copies sold. ''Mama Nuts × Ageha'' changed its name to "I Love Mama", becoming monthly in April 2009."I Love Mama"
'' Model Press'' Circulation reached 200,000 by October 2009. Following the closure of Inforest Publishing ''I Love Mama'' ended publication in 2014.

Models

The most notable trait of the models appearing in ''I Love Mama'' is that most of them appear in the magazine with their children. The children in the magazine are called the "chibiko". :Exclusive models are officially called the "Love-mo". Irregularly-appearing models are officially called the "Love-mama".Official
::*"Love-mo" : Ako Hina, Chika Kiguchi, Satomi Daikuhara, Hanako Noda, Yukari Shirai, Saori Nakamoto, Chika Arai, Kyo Son , Ayaka Shirato ::*"Love-mama" : Maho Ohshiro, Ayane Kubo, Saki Kawabata, Yukari Nakatsu, Akari Suzuki, Ai Hotta, Mariko Mizuno, Naho Mishima, Hiromi Sayama

References

External

Official

Official (Inforest)
{{DEFAULTSORT:I Love Mama 2008 establishments in Japan 2014 disestablishments in Japan Defunct women's magazines published in Japan Fashion magazines published in Japan Gyaru Lifestyle magazines published in Japan Magazines established in 2008 Magazines disestablished in 2014 Monthly magazines published in Japan Women's fashion magazines