"I Love It" is a song by Australian hip hop band,

Hilltop Hoods Hilltop Hoods is an Australian hip hop group that formed in 1996 in Blackwood, Adelaide, South Australia. They are regarded as pioneers of the "larrikin-like" style of Australian hip hop. The group was founded by Suffa (Matthew David Lambert) a ...

, featuring

Sia Sia Kate Isobelle Furler ( ; born 18 December 1975) is an Australian singer and songwriter. Born and raised in Adelaide, she started her career as a singer in the acid jazz band Crisp in the mid-1990s. In 1997, when Crisp disbanded, she rel ...

. The single was released on 25 November 2011 and its radio debut occurred on 21 November 2011 on Australian youth radio station,

Triple J Triple J (stylised in all lowercase) is a government-funded, national Australian Radio in Australia, radio station intended to appeal to listeners of alternative music, which began broadcasting in January 1975. The station also places a greate ...

. "I Love It" is the first single from the album, ''

Drinking From the Sun ''Drinking from the Sun'' is the sixth studio album by Australian hip hop group the Hilltop Hoods. The album was released on 9 March 2012. The album's first single, " I Love It", was released on 25 November 2011, and features vocals from fellow ...

'' (released on 9 March 2012), and three different music videos were produced for the single. The single is the Hilltop Hoods' second highest-charting and biggest-selling single for the entirety of the group's career.

Music videos

Three separate music videos were released for "I Love It", via the official Hilltop Hoods website. The first, directed by Carl Allison and Nick Kozakis, opens with Suffa and MC Pressure burning their jumpers. Throughout the video they drive in a black two-door

Chrysler Valiant Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...

hardtop, picking up hitchhikers along the way. Later it is revealed that they gag the hitchhikers and put them in the boot, only to bury them later. The video closes with the Hilltop Hoods burning their jumpers following such a crime. The second video (Animal Logic Version), directed by Toby Grime of

Animal Logic Animal Logic is an Australian animation and visual effects digital studio based at Disney Studios in Sydney, New South Wales in Australia, Vancouver in Canada, and Rideback Ranch in Los Angeles, California. Established in 1991, Animal Logic has ...

, features a young child creating a spinning diorama of the bands faces on a turntable. The band appear in the video as computer animations within this diorama. The Animal Logic directed music video was nominated for Best Video at the

ARIA Music Awards of 2012 The 26th Annual Australian Recording Industry Association Music Awards (generally known as ARIA Music Awards or simply The ARIAs) were a series of award ceremonies which included the 2012 ARIA Artisan Awards, ARIA Hall of Fame Awards, ARIA Fi ...

.ARIA Award previous winners. The third video (Blue Tongue Version), directed by

Nash Edgerton Nash Edgerton (born 19 January 1973) is an Australian film director, actor and stuntman, and a principal member of the movie-making collective Blue-Tongue Films. Early life Edgerton was born in Blacktown, New South Wales and grew up in Dural ...

, features the band, along with two women, riding BMXs along a dirt path, carrying shovels. They dismount their bikes and climb through trees up a hill, arriving at a cliff looking out over a beach. In the distance a mysterious light can be seen emitting from the sand on the beach. The video closes with MC Pressure digging the sand out in this place, revealing a bright light shining in his face.

Charts

Weekly charts

Year-end charts

Certifications

References

{{DEFAULTSORT:I Love It 2011 songs APRA Award winners Hilltop Hoods songs Sia (musician) songs Songs written by Sia (musician) Songs written by Suffa Songs written by MC Pressure