I Do ((G)I-dle Song)
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"I Do" is a song by South Korean girl group
(G)I-dle (G)I-dle (), stylized in all caps, is a South Korean girl group formed by Cube Entertainment in 2018. The group consists of five members: Miyeon, Minnie, Soyeon, Yuqi and Shuhua. Originally a sextet, Soojin left the lineup on August 14, 202 ...
. It was released on July 14, 2023, through
Cube In geometry, a cube is a three-dimensional solid object bounded by six square faces, facets or sides, with three meeting at each vertex. Viewed from a corner it is a hexagon and its net is usually depicted as a cross. The cube is the only r ...
and
88rising 88rising (stylized as 88⬆), formerly known as CXSHXNLY (pronounced “cash only”), is an American music company that founder Sean Miyashiro describes as a "hybrid management, record label, video production, and marketing company". The compa ...
, as the group's first original English single from their first English-language EP ''Heat''. It was written by its producers
Rogét Chahayed Rogét Lutfi Chahayed (born May 31, 1988) is a Grammy-nominated American record producer and songwriter who Billboard has called "one of hip-hop and pop's most dependable hit machines." A conservatory-trained pianist who became a producer under ...
and
Imad Royal Imad-Roy El-Amine, known by his stage name Imad Royal, is a Lebanese Canadian electronic R&B singer, producer, and songwriter. His earlier work includes cuts on #1 albums by The Chainsmokers and Panic! At The Disco’s Grammy-nominated album, ...
with Blaise Railey and
Drew Love They (stylised THEY.) is an American R&B duo from Los Angeles, California, consisting of Dante Jones and Andrew "Drew Love" Neely. The duo started their career in 2015, releasing the debut extended play ''Nü Religion'', which received critical ...
. Musically, it is a
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
song that utilizes
1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
synth pop sound, while its lyrics revolve around a story about a lost love and the bitterness that comes with it. Commercially, "I Do" peaked at number 26 on the ''Billboard'' US Pop Airplay and at number 39 on the New Zealand Hot Singles RMNZ. An accompanying music video was uploaded onto 88rising's
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel simultaneously with the single's release and has surpassed 19 million views on the platform. On July 24, an alternative music video titled "I Do: A Love Story in Bangkok," starring
Tontawan Tantivejakul Tontawan Tantivejakul ( th, ต้นตะวัน ตันติเวชกุล; born 7 November 2000) also known as Tu Tontawan is a Thai actress and model. She first appeared in Ink Waruntorn Paonil's music video alongside Billkin Putth ...
and Jirawat Sutivanichsak, was posted on 88rising's YouTube account.


Background and release

On May 15, 2023, the group released their sixth Korean-language '' I Feel'', which was a commercial success debuting at number one on the Circle Chart with one million copies sold in the first week and receiving positive reviews from domestic critics. On July 10, ''Billboard'' reported a partnership between the group's parent company Cube Entertainment and the American record label
88rising 88rising (stylized as 88⬆), formerly known as CXSHXNLY (pronounced “cash only”), is an American music company that founder Sean Miyashiro describes as a "hybrid management, record label, video production, and marketing company". The compa ...
, where the group would release their first English-language extended play titled ''Heat'', with "I Do" serving as the lead single, released on July 13, 2023, on streaming platforms.


Composition

"I Do" is a
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
song inspired by
1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
synth-pop Synth-pop (short for synthesizer pop; also called techno-pop; ) is a subgenre of new wave music that first became prominent in the late 1970s and features the synthesizer as the dominant musical instrument. It was prefigured in the 1960s ...
elements. It is characterized by "the harmonization of relaxed tempos" and electronic elements "that give it a dreamy feel," while its lyrics revolve around a "lost love of the past and the bitterness that accompanies it."


Music video

An accompanying music video for "I Do" was preceded by five concept images and two teaser videos. In the video the members take on the role of a shapeshifting alien who crash lands on Earth and meets a "kind stranger who takes her in, and the pair soon fall in love." However, the duo are chased down by "mysterious men in hazmat suits," and are later cornered in a deserted warehouse. In order to save her love, the alien uses her magic powers and sacrifices herself. An alternative music video titled "I Do: A Love Story in Bangkok," starring
Tontawan Tantivejakul Tontawan Tantivejakul ( th, ต้นตะวัน ตันติเวชกุล; born 7 November 2000) also known as Tu Tontawan is a Thai actress and model. She first appeared in Ink Waruntorn Paonil's music video alongside Billkin Putth ...
and Jirawat Sutivanichsak but with no appearances from (G)I-dle, was posted on
88rising 88rising (stylized as 88⬆), formerly known as CXSHXNLY (pronounced “cash only”), is an American music company that founder Sean Miyashiro describes as a "hybrid management, record label, video production, and marketing company". The compa ...
's
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
account on July 24. The video depicts Tontawan and Jirawat as students falling in love in high school before an emotional break up at prom. The video ends with the two reunited, presumably years later, after a chance encounter at a park.


Credits and personnel

*
(G)I-dle (G)I-dle (), stylized in all caps, is a South Korean girl group formed by Cube Entertainment in 2018. The group consists of five members: Miyeon, Minnie, Soyeon, Yuqi and Shuhua. Originally a sextet, Soojin left the lineup on August 14, 202 ...
– vocals *
Imad Royal Imad-Roy El-Amine, known by his stage name Imad Royal, is a Lebanese Canadian electronic R&B singer, producer, and songwriter. His earlier work includes cuts on #1 albums by The Chainsmokers and Panic! At The Disco’s Grammy-nominated album, ...
songwriter A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music gen ...
,
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
*
Rogét Chahayed Rogét Lutfi Chahayed (born May 31, 1988) is a Grammy-nominated American record producer and songwriter who Billboard has called "one of hip-hop and pop's most dependable hit machines." A conservatory-trained pianist who became a producer under ...
– songwriter, producer * Blaise Railey – songwriter *
Drew Love They (stylised THEY.) is an American R&B duo from Los Angeles, California, consisting of Dante Jones and Andrew "Drew Love" Neely. The duo started their career in 2015, releasing the debut extended play ''Nü Religion'', which received critical ...
– songwriter * Choi Ye-Ji –
recording engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...
* Tristan Hoogland –
mixing engineer A mixing engineer (or simply mix engineer) is responsible for combining ("mixing") different sonic elements of an auditory piece into a complete rendition (also known as "final mix" or "mixdown"), whether in music, film, or any other content of a ...
* Dale Becker –
mastering engineer A mastering engineer is a person skilled in the practice of taking audio (typically musical content) that has been previously mixed in either the analog or digital domain as mono, stereo, or multichannel formats and preparing it for use in distr ...
* Katie Harvey – assistant mastering engineer


Charts


Release history


References


External links

* * {{(G)I-dle (G)I-dle songs 2023 singles 2023 songs 88rising singles Cube Entertainment singles South Korean pop songs South Korean synth-pop songs English-language South Korean songs Songs written by Rogét Chahayed