I Did It, Mama!
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"I Did It, Mama!" is a song recorded by Romanian singer-songwriter Alexandra Stan for her third studio album, ''
Alesta ''Alesta'' is the third studio album recorded by Romanian recording artist Alexandra Stan. It was released both digitally and physically on 9 March 2016 through Victor Entertainment as a follow-up to '' Unlocked'' (2014). To achieve her desir ...
'' (2016). Released on 27 November 2015 through Global Records as a single, the track was produced by Play & Win members Sebastian Barac and Marcel Botezan, and David Ciente. The writing process was handled by the latter three in collaboration with Stan, Eric Turner and Julimar Santos Oliveira Neponuceno. A europop, reggaeton,
eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...
and
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
song incorporating Balcanic and ethnic influences, the record was described as resembling the lyrical message of
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
's " Papa Don't Preach". "I Did It, Mama!" was met with mixed reviews, with some music critics calling it "an earworm" and "great", while others named it "boring" and unfriendly for radio airplay. An official music video for "I Did It, Mama!" was shot by Bogdan Daragiu and uploaded in November 2015 onto YouTube in order to accompany the single's release. The clip presents Stan being surrounded by different types of half-naked men, and aroused controversy for cut scenes where she is shown miming
sexual intercourse Sexual intercourse (or coitus or copulation) is a sexual activity typically involving the insertion and thrusting of the penis into the vagina for sexual pleasure or reproduction.Sexual intercourse most commonly means penile–vaginal penetrat ...
and oral sex with one of her background dancers. Commercially, the track peaked at number nine in Stan's native country.


Composition and lyrical interpretation

The song was written by Marcel Botezan, Sebastian Barac, J-Son, Eric Turner, David Ciente and Stan, while production was handled by both Botezan and Barac under their alias Play & Win, and Ciente. Lyrically, "I Did It, Mama!" is about the "conflict between different generations, more specific between children and their parents". Throughout the lyrics, Stan urges her parents to accept her misunderstood new boyfriend. However, with the refrain of the song, she stands her ground, repeating the track's title several times. Bradely Stern, writing for music website Pop Crush, compared the message of the song to that of
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
's " Papa Don't Preach" (1986), while Stan herself confessed that "
he song He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...
is a more rebellious recording that parents may not understand from the first play". She has, as well, named the tune a mixture between europop, reggaeton and Balkanic music. Hitfire described "I Did, It Mama!" as a "successful"
dance-pop Dance-pop is a popular music subgenre that originated in the late 1970s to early 1980s. It is generally uptempo music intended for nightclubs with the intention of being danceable but also suitable for contemporary hit radio. Developing from a ...
track, and '' Gay Times'' named it a "
eurodance Euro-Dance (sometimes referred to as Euro-NRG, Euro-electronica or Euro) is a genre of electronic dance music that originated in the late 1980s in Europe. It combines many elements of hip hop, techno, Hi-NRG, house music, and Euro-Disco. This ...
banger". Carlo Andriani of Italian portal Daring To Do pointed out ethnic influences featured into its composition.


Critical reception

Upon its release, the track was met with mixed reviews from music critics. Hitfire praised the refrain and the strophes of the tune, but criticized its drop and main part, confessing that they "destroy the song a little bit". Spanish music website Melty eventually named the recording "great", foreseeing it successful in European clubs. Daring To Do provided a negative review for "I Did It, Mama!", saying that it was "boring" and confessing that its radio potential was "below zero". Romanian magazine '' Libertatea'' compared the song's title to that of Delia Matache's "Da, Mama". RnB Junk described the song as "powerful".


Music video and promotion

An accompanying music video shot by Bogdan Daragiu for the song was released on 25 November 2015 onto Stan's YouTube channel. Stan, particularly, confessed that "at the filming of the clip, hefelt very good, like an absolute goddess, with a lot of males teeming around erfor 24 hours". For the video, several men were employed, such as models, motorcyclists and rugby players from CSA Steaua București. The clip commences with some motorcyclists arriving at an abandoned place, followed by Stan lying on a plastic horse in a neon-lightened room and singing the first strophe in front of the rugby players. Subsequently, she is shown scattered on the ground of a dark room, with half-naked men sporting white fishnet tights and boots appearing from her left and right. After she and the fellow males perform to the song, the clip ends with Stan being left alone on the horse from the beginning. Scenes interspersed through the main video portray her posing in front of a blue wall, sporting black sun glasses and cross-styled earrings. The clip received mostly positive reviews, with Pop Crush calling the dresses displayed in it "a campy European mixture of ’20s flapper style/old Hollywood glamour in fringe". Hitfire recommended the video, which they called "a feast for both genders". Romanian newspapers ''Cancan'' and ''Click!'' pointed out cut scenes that portray Stan's miming of
sexual intercourse Sexual intercourse (or coitus or copulation) is a sexual activity typically involving the insertion and thrusting of the penis into the vagina for sexual pleasure or reproduction.Sexual intercourse most commonly means penile–vaginal penetrat ...
and oral sex with a fellow dancer, which, according to them, would have been a reason for the clip to be banned in Romania. Melty named the video "provocant", while Daring To Do was negative towards it, commending "it presents scenes hey'vealready seen countless times, leaving the viewer annoyed with a feeling of déjà vu". Stan included "I Did It, Mama!" on the track list for her Japanese one-week concert tours that promoted the release of her studio album, ''Alesta'', in that territory. She also performed a stripped-down version of the song on Romanian radio station Pro FM. Romanian singer, dancer and moderator George Papagheorghe impersonated Stan and covered the track on native interactive talent show '' Te cunosc de undeva!''.


Credits and personnel

Credits adapted from the liner notes of ''Alesta''. Technical and songwriting credits *Alexandra Stan – songwriter * Julimar Santos Oliveira Neponuceno – songwriter * Eric Turner – songwriter *David Ciente – songwriter,
producer Producer or producers may refer to: Occupations *Producer (agriculture), a farm operator *A stakeholder of economic production *Film producer, supervises the making of films **Executive producer, contributes to a film's budget and usually does not ...
*Marcel Botezan – songwriter, producer *Sebastian Barac – songwriter, producer Vocal credits *Alexandra Stan – lead vocals Visual credits *Bogdan Daragiu – video director, director of photography


Track listing

*Digital download # "I Did It Mama" – 3:25 *Digital remix EP #"I Did It Mama" (Jack Mazzoni remix) – 4:26 #"I Did It Mama" (Jack Mazzoni radio remix) – 3:23 #"I Did It Mama" (Franques remix) – 4:20 #"I Did It Mama" (Franques extended mix) – 5:08 #"I Did It Mama" (Fedo Mora & Oki Doro remix) – 4:30 #"I Did It Mama" (Fedo Mora & Oki Doro radio remix) – 3:20 #"I Did It Mama" (Matthew Bee radio remix) – 3:32 #"I Did It Mama" (Matthew Bee remix) – 4:41


Charts


Release


Process

"I Did It, Mama" was released digitally worldwide on 27 November 2015 on iTunes through Global and Ego labels. Subsequently, a remixes EP was made available for purchase on 7 January 2016 and 15 January in European territories. The cover artwork for the Italian extended play featured the blue coloring from the original one being edited to green, while the sleeve for the other releases featured it changed to red. Italian radio stations began adding the track onto their playlist on 30 November 2015.


History


Notes


References


External links


Full lyrics of this song
at Direct Lyrics {{authority control Alexandra Stan songs English-language Romanian songs 2015 songs 2015 singles Songs written by Eric Turner (singer) Song recordings produced by Play & Win Songs written by Alexandra Stan