I Can't Believe It's Yogurt is a chain of stores that serves soft-serve

frozen yogurt Frozen yogurt (also known as frogurt or by the tradename Froyo; ) is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but ...

products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.

History

I Can't Believe It's Yogurt! was founded in 1977 by Bill and Julie Brice from Dallas, Texas. Later, it was owned under parent company Brice Foods. In 1984, it sued

TCBY TCBY (The Country's Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt. History In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY b ...

, whose company name was originally "This Can't Be Yogurt!". The lawsuit forced TCBY to change its name to "The Country's Best Yogurt!". I Can't Believe It's Yogurt! was acquired by

Yogen Früz Yogen Früz is a Canadian chain of frozen yogurt and smoothie stores that also serves healthy alternative food products. The chain is run through company-owned, franchised, and non-traditional partnerships. The chain operates worldwide and has bee ...

in 1996.

1991 Austin massacre

In 1991, four young girls were murdered in an I Can't Believe It's Yogurt! shop in

Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...

. The case remains unsolved.

References

External links

I Can't Believe It's Yogurt Official Website
Ice cream parlors Fast-food chains of Canada Fast-food chains of the United States Companies based in Markham, Ontario Fast-food franchises Restaurants established in 1977 1977 establishments in Texas Frozen yogurt businesses 1996 mergers and acquisitions {{food-company-stub