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iWiW (abbreviation for International Who is Who) was a Hungarian
social networking A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...
web service which started on 14 April 2002 as WiW (Who Is Who). , it had 2.6 million registered users with real names. Every user could provide personal information such as the place they live, date of birth, schools and universities they attended, workplaces, interests and pets. One could find friends by a search tool or looking through one's acquaintances' acquaintances. On 26 October 2005 the system was rebuilt from scratch and got a new name (iWiW). The most important changes were the multilingual interface (reverted to Hungarian-only as of July 2006), listings, photo upload and a special Java
applet In computing, an applet is any small application that performs one specific task that runs within the scope of a dedicated widget engine or a larger program, often as a plug-in. The term is frequently used to refer to a Java applet, a program w ...
to visualize the connections. On 28 April 2006, T-Online, the net branch of
Magyar Telekom Magyar Telekom Nyrt. (officially ''Magyar Telekom Távközlési Nyilvánosan Működő Részvénytársaság, Magyar Telekom Telecommunications Public Limited Company'' ) is the leading Hungarian telecommunications service provider company. I ...
, purchased iWiW for almost one billion HUF (about US$4.7 million) from Virgo Systems Informatikai Kft. Users expressed concerns that their
personal data Personal data, also known as personal information or personally identifiable information (PII), is any information related to an identifiable person. The abbreviation PII is widely accepted in the United States, but the phrase it abbreviates ha ...
may be sold to telemarketers or used for other purposes potentially hurting their
privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...
. Because of fears of abuse by the Hungarian telco giant, several iWiW clones and unrelated Hungarian social networking websites appeared or gained popularity after the take-over. After the T-Online acquisition, the site was available only in Hungarian. On 18 July 2006, iWiW had 1 million users and on 18 December it reached 1.5 million. On 24 December 2008, the number of registered users on iWiW was 4 million, covering almost all internet users in Hungary. On 22 April 2009, 26 applications became available on iwiw.hu. By mid-2009, users could choose from 65 applications. In April 2010, iWiW introduced a service similar to
Facebook connect The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. The current Facebook ...
. This allowed users to
log in In computer security, logging in (or logging on, signing in, or signing on) is the process by which an individual gains access to a computer system by identifying and authenticating themselves. The user credentials are typically some form ...
to external websites using their iWiW credentials. In July 2010, iWiW introduced its mobile application for iPhone and Android. On May 15, 2014 Origo Zrt. announced it would close down iWiW permanently on June 30, 2014.iWiW closes down
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See also

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List of social networking websites A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a li ...


References


External links


iWiW


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Article in Magyar Narancs
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The Hungarian Radio's article about iWiW
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Várady Zsolt got Hungarian State Honours for developing iWiW
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Szatmári Péter's article in BIT university magazine
{{Online social networking Hungarian social networking websites Internet properties established in 2002 Internet properties disestablished in 2014 2002 establishments in Hungary 2014 disestablishments in Hungary Defunct websites Defunct social networking services