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iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital multimedia, on personal computers running the macOS and Windows operating systems, and can be used to
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songs from CDs, as well as play content with the use of dynamic, smart
playlist A playlist is a list of video or audio files that can be played back on a media player either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs, but sometimes a loop. The term has sever ...
s. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. Originally announced by Apple CEO
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...
on January 9, 2001, iTunes' original and main focus was music, with a library offering organization and storage of Mac users' music collections. With the 2003 addition of the iTunes Store for purchasing and downloading digital music, and a version of the program for Windows, it became a ubiquitous tool for managing music and configuring other features on Apple's line of
iPod The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
media players, which extended to the iPhone and iPad upon their introduction. Starting in 2005, Apple expanded on the core music features of iTunes with support for digital video, podcasts, e-books, and mobile apps purchased from the iOS App Store. Since the release of iOS 5 in 2011, these devices have become less dependent on iTunes, though it can still be used to back up their contents. Though well received in its early years, iTunes received increasing criticism for a
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user experience, which incorporated features beyond its original focus on music. Beginning with Macs running macOS Catalina, iTunes was replaced by separate apps, namely Music, Podcasts, and TV, with Finder taking over the device management capabilities. (This change would not affect iTunes running on Windows or older macOS versions).


History

SoundJam MP SoundJam MP is a discontinued MP3 player for classic Mac OS-compatible computers and Rio-compatible hardware synchronization manager that was released in July 1999 and was available until June 2001. Jeff Robbin and Bill Kincaid developed SoundJam ...
, released by Casady & Greene in 1998, was renamed "iTunes" when Apple purchased it in 2000. The primary developers of the software moved to Apple as part of the acquisition, and simplified SoundJam's user interface, added the ability to burn CDs, and removed its recording feature and skin support. The first version of iTunes, promotionally dubbed "World’s Best and Easiest To Use Jukebox Software," was announced on January 9, 2001. Subsequent releases of iTunes often coincided with new hardware devices, and gradually included support for new features, including "smart playlists", the iTunes Store, and new audio formats.


Platform availability

Apple released iTunes for Windows in 2003. On April 26, 2018, iTunes was released on Microsoft Store for Windows 10, primarily to allow it to be installed on Windows 10 devices configured to only allow installation of software from Microsoft Store. Unlike Windows versions for other platforms, it is more self-contained due to technical requirements for distribution on the store (not installing background helper services such as
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), and is updated automatically through the store rather than using Apple Software Update.


Music library

iTunes features a music library. Each track has attributes, called
metadata Metadata is "data that provides information about other data", but not the content of the data, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive ...
, that can be edited by the user, including changing the name of the artist, album, and genre, year of release, artwork, among other additional settings. The software supports importing digital audio tracks that can then be transferred to iOS devices, as well as supporting ripping content from CDs. iTunes supports
WAV Waveform Audio File Format (WAVE, or WAV due to its filename extension; pronounced "wave") is an audio file format standard, developed by IBM and Microsoft, for storing an audio bitstream on PCs. It is the main format used on Microsoft Win ...
,
AIFF Audio Interchange File Format (AIFF) is an audio file format standard used for storing sound data for personal computers and other electronic audio devices. The format was developed by Apple Inc. in 1988 based on Electronic Arts' Interchange File ...
, Apple Lossless,
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, and MP3 audio formats. It uses the Gracenote music database to provide track name listings for audio CDs. When users rip content from a CD, iTunes attempts to match songs to the Gracenote service. For self-published CDs, or those from obscure record labels, iTunes would normally only list tracks as numbered entries ("Track 1" and "Track 2") on an unnamed album by an unknown artist, requiring manual input of data. File metadata is displayed in users' libraries in columns, including album, artist, genre, composer, and more. Users can enable or disable different columns, as well as change view settings.


Special playlists

Introduced in 2004, "Party Shuffle" selected tracks to play randomly from the library, though users could press a button to skip a song and go to the next in the list. The feature was later renamed "iTunes DJ", before being discontinued altogether, replaced by a simpler "Up Next" feature that notably lost some of "iTunes DJ"'s functionality. Introduced in iTunes 8 in 2008, "" can automatically generate a playlist of songs from the user's library that "go great together". "Genius" transmits information about the user's library to Apple anonymously, and evolves over time to enhance its recommendation system. It can also suggest purchases to fill out "holes" in the library. The feature was updated with iTunes 9 in 2009 to offer "Genius Mixes", which generated playlists based on specific music genres. "Smart playlists" are a set of playlists that can be set to automatically filter the library based on a customized list of selection criteria, much like a database query. Multiple criteria can be entered to manage the smart playlist. Selection criteria examples include a genre like
Christmas music Christmas music comprises a variety of genres of music regularly performed or heard around the Christmas season. Music associated with Christmas may be purely instrumental, or, in the case of carols or songs, may employ lyrics whose subject ma ...
, songs that haven't been played recently, or songs the user has listened to the most in a time period.


Library sharing

Through a "Home Sharing" feature, users can share their iTunes library wirelessly. Computer firewalls must allow network traffic, and users must specifically enable sharing in the iTunes preferences menu. iOS applications also exist that can transfer content without Internet. Additionally, users can set up a network-attached storage system, and connect to that storage system through an app.


Sound processing

iTunes includes sound processing features, such as equalization, "sound enhancement" and crossfade. There is also a feature called , which normalizes the playback volume of all songs in the library to the same level.


Online music functionality


iTunes Store

Introduced on April 28, 2003, The iTunes Music Store allows users to buy and download songs, with 200,000 tracks available at launch. In its first week, customers bought more than one million songs. Music purchased was protected by FairPlay, an encryption layer referred to as
digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted works. ...
(DRM). The use of DRM, which limited devices capable of playing purchased files, sparked efforts to remove the protection mechanism. Eventually, after an open letter to the music industry by CEO Steve Jobs in February 2007, Apple introduced a selection of DRM-free music in the iTunes Store in April 2007, followed by its entire music catalog without DRM in January 2009.


iTunes in the Cloud and iTunes Match

In June 2011, Apple announced "iTunes in the Cloud", in which music purchases were stored on Apple's servers and made available for automatic downloading on new devices. For music the user owns, such as content ripped from CDs, the company introduced "iTunes Match", a feature that can upload content to Apple's servers, match it to its catalog, change the quality to 256kbit/s
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format, and make it available to other devices.


Internet radio, iTunes Radio and Apple Music

When iTunes was first released, it came with support for the
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Internet radio tuner service. In June 2013, the company announced iTunes Radio, a free music streaming service. In June 2015, Apple announced Apple Music, a subscription-based music streaming service, and subsequently integrated iTunes Radio functionality. Music tracks provided by Apple Music via iTunes are available at up to 256 kbps
AAC AAC may refer to: Aviation * Advanced Aircraft, a company from Carlsbad, California * Alaskan Air Command, a radar network * American Aeronautical Corporation, a company from Port Washington, New York * American Aviation, a company from Cleveland, ...
fidelity. The Apple Music app also integrates Apple Music 1, a live music radio station.


Other features


Video

In May 2005, video support was introduced to iTunes with the release of iTunes 4.8, though it was limited to bonus features part of album purchases. The following October, Apple introduced iTunes 6, enabling support for purchasing and viewing video content purchased from the iTunes Store. At launch, the store offered popular shows from the
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
network, including ''
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'' and ''
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'', along with
Disney Channel Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
series '' That's So Raven'' and ''
The Suite Life of Zack and Cody ''The Suite Life of Zack & Cody'' is an American sitcom created by Danny Kallis and Jim Geoghan. The series aired on Disney Channel from March 18, 2005, to September 1, 2008. The series was nominated for an Emmy Award three times and was al ...
''. CEO Steve Jobs told the press that "We’re doing for video what we’ve done for music — we’re making it easy and affordable to purchase and download, play on your computer, and take with you on your iPod." In 2008, Apple and select film studios introduced "iTunes Digital Copy", a feature on select DVDs and Blu-ray discs allowing a digital copy in iTunes and associated media players.


Podcasts

In June 2005, Apple updated iTunes with support for podcasts. Users can subscribe to podcasts, change update frequency, define how many episodes to download and how many to delete. Similar to songs, "Smart playlists" can be used to control podcasts in a playlist, setting criteria such as date and number of times listened to. Apple is credited for being the major catalyst behind the early growth of podcasting.


Apps

On July 10, 2008, Apple introduced native mobile apps for its iOS operating system. On iOS, a dedicated App Store application served as the storefront for browsing, downloading, updating, and otherwise managing applications, whereas iTunes on computers had a dedicated section for apps rather than a separate app. In September 2017, Apple updated iTunes to version 12.7, removing the App Store section in the process. iTunes 12.6.3 was released the following month, retaining App Store functionality, with ''9to5Mac'' noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".


iTunes U

In May 2007, Apple announced the launch of "iTunes U" via the iTunes Store, which delivers university lectures from top U.S. colleges. With iTunes version 12.7 in August 2017, iTunes U collections became a part of the Podcasts app. On June 10, 2020, Apple formally announced that iTunes U would be discontinued at the end of 2021.


Apple mobile device connectivity

iTunes was required to activate early iPhone and iPad devices. Beginning with the iPhone 3G in June 2008, activation did not require iTunes, making use of activation at point of sale. Later iPhone models are able to be activated and set-up on their own, without requiring the use of iTunes. iTunes also allows users to backup and restore the content of their Apple mobile devices, such as music, photos, videos, ringtones and device settings, and restore the firmware of their devices. However, as of iTunes 12.7, apps can no longer be purchased and installed using iTunes.


Ping

With the release of iTunes 10 in September 2010, Apple announced iTunes Ping, which CEO Steve Jobs described as "social music discovery". It had features reminiscent of Facebook, including profiles and the ability to follow other users. Ping was discontinued in September 2012.


Criticism


Security

'' The Telegraph'' reported in November 2011 that Apple had been aware of a security vulnerability since 2008 that would let unauthorized third parties install "updates" to users' iTunes software. Apple fixed the issue before the ''Telegraph''s report and told the media that "The security and privacy of our users is extremely important", though this was questioned by security researcher Brian Krebs, who told the publication that "A prominent security researcher warned Apple about this dangerous vulnerability in mid-2008, yet the company waited more than 1,200 days to fix the flaw."


Software bloat

iTunes has been repeatedly accused of being
bloated Abdominal bloating (or simply bloating) is a short-term disease that affects the gastrointestinal tract. Bloating is generally characterized by an excess buildup of gas, air or fluids in the stomach. A person may have feelings of tightness, pressu ...
as part of Apple's efforts to turn it from a music player to an all-encompassing multimedia platform. Former '' PC World'' editor
Ed Bott Ed Bott is an American technology journalist and author, known for his books and articles on Microsoft Windows. While he has over twenty years of experience writing about a variety of tech-related topics and has written for some well-known medi ...
accused the company of hypocrisy in its advertising attacks on Windows for similar practices. The role of iTunes has been replaced with independent apps for Apple Music, Apple TV, as well as iPhone, iPod, and iPad management being put into Finder, starting with macOS 10.15 Catalina.


See also

* Apple Music *
iTunes Festival The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized p ...
* iTunes Store *
iTunes version history The iTunes media platform was first released by Apple in 2001 as a simple music player for Mac computers. Over time, iTunes developed into a sophisticated multimedia content manager, hardware synchronization manager and e-commerce platform. iT ...
* AirPlay *
List of audio conversion software An audio conversion app (also known as an audio converter) transcodes one audio file format into another; for example, from FLAC into MP3. It may allow selection of encoding parameters for each of the output file to optimize its quality and size. A ...
* Comparison of iPod managers * Distribution Into iTunes * FairPlay * Feed aggregators: ** Feed aggregators, comparison ** Feed aggregators, List * Media players, comparison *
Music visualization Music visualization or music visualisation, a feature found in electronic music visualizers and media player software, generates animated imagery based on a piece of music. The imagery is usually generated and rendered in real time and in a way ...


References


External links

* – official site {{navboxes , title=iTunes , list1= {{Podcast distribution platforms {{Media player (application software) {{Apple software {{macOS {{Aggregators {{Apple Inc. Apple Inc. services Online music database clients Computer-related introductions in 2001 Products and services discontinued in 2019 2001 software Apple Inc. software IOS software IPod software Mobile device management software MacOS CD ripping software Podcasting software Internet properties established in 2001 Internet properties disestablished in 2019 Jukebox-style media players Macintosh media players MacOS media players Music streaming services Tag editors Transactional video on demand Windows CD ripping software Windows CD/DVD writing software Windows media players