ITV2 is a

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, ...

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...

television channel owned by

ITV Digital Channels ITV Digital Channels Limited (formerly known as Granada Sky Broadcasting) is a wholly owned subsidiary of British broadcaster ITV plc. It manages all of the company's television channels with the exception of ITV, which is part of the entire ...

, a division of

ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc is listed on the ...

. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the five analogue terrestrial stations, a claim now held by its sister service

ITV3 ITV3 is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first launched on Monday 1 November 2004 at 9pm, replacing Plus (Granada). ITV3 is the sixth-largest UK television channel by ...

both of which are freely available to a majority of households. The channel is primarily aimed at the 16/18–34 age group, just like

BBC Three BBC Three is a British free-to-air public broadcast television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes targeting 16 to 34-year-olds, covering all genres including animation, comedy, curre ...

, E4 and

Sky Max Sky Max is a British pay television channel which launched on 1 September 2021 along with Sky Showcase. It is owned and operated by Sky Group, a subsidiary of Comcast. The channel was announced on 28 July 2021 to replace Sky One, which had been ...

and is known for American programming such as

adult animation Adult animation, also known as mature animation, and infrequently as adult-oriented animation, is any type of animation, animated motion work that is catered specifically to adult interests, and is mainly targeted and marketed towards adults and ...

s ''

Family Guy ''Family Guy'' is an American animated sitcom originally conceived and created by Seth MacFarlane for the Fox Broadcasting Company. The show centers around the Griffin family, Griffins, a dysfunctional family consisting of parents Peter Griff ...

,'' ''

American Dad! ''American Dad!'' is an American animated sitcom created by Seth MacFarlane, Mike Barker and Matt Weitzman for the Fox Broadcasting Company. Since 2014, the series has been airing new episodes on TBS. ''American Dad!'' is the first television ...

'' and ''

Bob's Burgers ''Bob's Burgers'' is an American adult animated sitcom created by Loren Bouchard that premiered on Fox on January 9, 2011. The show centers on the Belcher family—parents Bob and Linda and their three children, Tina, Gene, and Louise—who r ...

'', repeats of recently aired episodes of soap operas and other entertainment programming from

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

such as ''

Coronation Street ''Coronation Street'' is an English soap opera created by Granada Television and shown on ITV since 9 December 1960. The programme centres around a cobbled, terraced street in Weatherfield, a fictional town based on inner-city Salford. Origi ...

'' and ''

Emmerdale ''Emmerdale'' (known as ''Emmerdale Farm'' until 1989) is a British soap opera that is broadcast on ITV1. The show is set in Emmerdale (known as Beckindale until 1994), a fictional village in the Yorkshire Dales. Created by Kevin Laffan, '' ...

''; 60-second

entertainment news Infotainment (a portmanteau of ''information'' and ''entertainment''), also called soft news as a way to distinguish it from serious journalism or hard news, is a type of media, usually television or online, that provides a combination of infor ...

bulletin ''

FYI Daily ''FYI Daily'' is a 60-second daily entertainment news round-up. Broadcast on ITV2, ITV3, ITV4 and ITVBe, it generally airs mid-way through films. Prior to 2010 it was simply branded as ''Entertainment News'', and before that was ''Showbiz News'', ...

'', which airs in-between films; and original programming such as ''

Celebrity Juice ''Celebrity Juice'' is a British television comedy panel game on ITV2, broadcast since 24 September 2008. The show is written and presented by Leigh Francis in the role of his alter ego Keith Lemon, and its current team captains Laura Whitmore ...

'' and '' Love Island''. In November 2021, the channel moved into the true-crime genre with ''Social Media Murders'' a three-part documentary series with a different case examined every night over three days.

History

Prior to the launch of

Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...

in 1982, the name "ITV2" had sometimes been used to refer informally to an envisioned second commercial network in the UK. However, the name resurfaced in the late 1990s for very different reasons. The launch of

digital terrestrial television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...

services in the UK saw each existing analogue terrestrial broadcaster given a slice of bandwidth with which to carry their existing service after analogue switch-off with space left over for new channels. Whilst strictly speaking this space belonged to each regional contractor for use within their own region, ITV had undergone a series of buy-outs earlier on in the decade; the three players operating the majority of the network,

Granada Granada (,, DIN 31635, DIN: ; grc, Ἐλιβύργη, Elibýrgē; la, Illiberis or . ) is the capital city of the province of Granada, in the autonomous communities of Spain, autonomous community of Andalusia, Spain. Granada is located at the fo ...

Carlton Carlton may refer to: People * Carlton (name), a list of those with the given name or surname * Carlton (singer), English soul singer Carlton McCarthy * Carlton, a pen name used by Joseph Caldwell (1773–1835), American educator, Presbyterian ...

, and

United News & Media UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its pr ...

, jointly launched ITV2 in 1998 to be broadcast to most of the country as a uniform service. Whilst free-to-air, it was marketed alongside their own subscription based

ONdigital ITV Digital was a British digital terrestrial television broadcaster which launched a pay-TV service on the world's first digital terrestrial television network. Its main shareholders were Carlton Communications plc and Granada plc, owners o ...

platform. Other ITV licensees, SMG, UTV and GMTV launched their own services in the space (see below). While ITV2 is now a popular entertainment channel, at its launch in 1998 it was a mixed genre channel. Much of the original content in its launch schedule was current affairs related programming fronted by ITV newscasters. Katie Derham presented a weekly media programme called ''Wide Angle'',

John Suchet John Aleck Suchet ( ; born 29 March 1944) is an English author, television news journalist, and presenter of classical music on Classic FM. Suchet has two brothers, one of whom is the actor Sir David Suchet. Early life Suchet was born in Lon ...

fronted a weekly current affairs discussion programme called ''Who, What, Why'', and

Trevor McDonald Sir Trevor McDonald (born George McDonald; 16 August 1939) is a Trinidadian-British newsreader and journalist, best known for his career as a news presenter with ITN. McDonald was knighted in 1999 for his services to journalism. Career ...

presented an interview series, ''Trevor McDonald Meets...''. Other programmes included ''

Midsomer Murders ''Midsomer Murders'' is a British crime drama television series, adapted by Anthony Horowitz and Douglas Watkinson from the novels in the '' Chief Inspector Barnaby'' book series (created by Caroline Graham), and broadcast on two channels of I ...

'', ''

Inspector Morse Detective Chief Inspector Endeavour Morse, GM, is the eponymous fictional character in the series of detective novels by British author Colin Dexter. On television, he appears in the 33-episode drama series ''Inspector Morse'' (1987–2000), ...

'', ''

Judge Judy ''Judge Judy'' is an American Court show#Arbitration-based reality court show, arbitration-based reality court show presided over by former Manhattan Family Court Judge Judy Sheindlin, Judith Sheindlin. The show featured Sheindlin as she adjudi ...

'', omnibus editions of ITV soaps ''

'' and ''

'', and a Saturday football results service. In June 2004, ITV plc announced that they were going to double the channel's programme budget, and would add more American series and movies. On 1 November 2004, in an attempt to launch ITV3 on Sky, ITV2 moved from 175 to 118 on Sky after ITV plc bought GSkyB for £10 million. As a result,

Plus Plus may refer to: Mathematics * Addition * +, the mathematical sign Music * ''+'' (Ed Sheeran album), (pronounced "plus"), 2011 * ''Plus'' (Cannonball Adderley Quintet album), 1961 * ''Plus'' (Matt Nathanson EP), 2003 * ''Plus'' (Martin Ga ...

was permanently closed down, with its EPG slot taken by ITV3. ITV plc launched a one-hour

timeshift channel A timeshift channel (sometimes referred to as a +1 channel) is a television channel carrying time-delayed reruns of its "parent" channel's programming. This channel runs alongside their parent: the term "timeshift" does not refer to a network br ...

of ITV2 on Monday, 30 October 2006. The company is looking to its digital channels to shore up revenues as the ITV Network suffers a decline in viewers. ITV3 +1 was launched on the same day. ITV2 and its one-hour timeshift channel began broadcasting 24 hours a day on 17 March 2008. The hours formerly held by

GMTV2 GMTV (an acronym for Good Morning Television), now legally known as ITV Breakfast, ITV Breakfast Broadcasting Limited, was the name of the national ITV (TV network), Channel 3 breakfast television contractor/licensee, broadcasting in the Unit ...

were moved to

ITV4 ITV4 is a Television in the United Kingdom, British free-to-air television channel which was launched on 1 November 2005. It is owned by ITV Digital Channels, a division of ITV plc, and is part of the ITV (TV network), ITV network. The channel h ...

. From 11 January 2011, ITV2 +1 on the

Freeview Freeview may refer to: *Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia *Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), a ...

platform has changed its broadcasting hours to until On 1 June 2011, an additional hour was added in England, Northern Ireland and Scotland, allowing ITV2 +1 to start at On 2 August 2011, ITV2 +1 began to broadcast 24 hours a day on Freeview across the UK, using an eleventh stream created on mux A. As part of the changes, ITV2 +1 swapped slots on Sky's electronic programme guide with

Men & Motors Men & Motors was a men's lifestyle television channel in the UK. It was the last remaining station operated by the former Granada Sky Broadcasting joint venture, set up by Granada Television (now part of ITV plc) and satellite broadcaster Briti ...

, resulting in the timeshift channel making a significant jump from channel 184 to 131. It is now Sky 218.

programming moved from ITV2 to ITV4. The strand continues to be simulcast on the CITV channel. On 20 August 2008, ITV2 unveiled a new look. The logo was given a 3D look, with six new

idents Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the ...

. ITV2 was launched on

UPC Ireland Virgin Media Ireland is Liberty Global's telecommunications operation in Ireland. It is the largest digital cable television provider within the country. As of 31 December 2014, the company offers broadband internet, digital television and d ...

in the

Republic of Ireland Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 counties of the island of Ireland. The capital and largest city is Dublin, on the eastern side of the island. A ...

on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on

satellite for some time, however it is still not listed in the

Sky The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space. In the field of astronomy, ...

electronic programme guide Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for ...

. On 1 April 2011, ITV2 was removed from UPC Ireland along with ITV3 and ITV4 due to the expiry of a carriage agreement between UPC and ITV. UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment to continue broadcasting the channels. ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011.

Virgin Media One Virgin Media One, also called Virgin One, is an Irish free-to-air television channel owned by Virgin Media Ireland (part of Liberty Global), operated through its subsidiary Virgin Media Television. The channel was known until 30 August 201 ...

and its sister channel

Virgin Media Two Virgin Media Two, also called Virgin Two, is an Irish free-to-air television channel operated by Virgin Media Television (a subsidiary of Virgin Media Ireland). History 2006–2009 Channel 6 was launched on 30 March 2006, then operated by Kis ...

already hold carriage agreement to air certain ITV content within the Republic of Ireland, alternatively UTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 within

Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...

, all three channels are available on

Swisscom Swisscom AG is a major telecommunications provider in Switzerland. Its headquarters are located in Ittigen near Bern. The Swiss government owns 51.0 percent of Swisscom AG. According to its own published data, Swisscom holds a market share of 56 ...

TV and

UPC Cablecom UPC was the largest cable operator in Switzerland with around 1.1 million residential and business customers and was formed in 1994 through the merger of several cable operators. UPC has been a subsidiary of Liberty Global since 2005. On 27 Febru ...

. ITV2 is registered to broadcast within the European Union/EEA through ALIA in Luxembourg. ITV2 was made available on Freeview in the

Channel Islands The Channel Islands ( nrf, Îles d'la Manche; french: îles Anglo-Normandes or ''îles de la Manche'') are an archipelago in the English Channel, off the French coast of Normandy. They include two Crown Dependencies: the Bailiwick of Jersey, ...

on 29 February 2012, a few months after ITV plc bought

Channel Television ITV Channel Television, previously Channel Television, is a British television station which has served as the ITV contractor for the Channel Islands since 1962. It is based in Jersey and broadcasts regional programme for insertion into the ...

from Yattendon Group plc. In March 2022, ITV announced that their new reality game show ''Loaded in Paradise'', which sees teams in Greece trying to win a chance of spending the prize pot of 50,000 euros, would be one of the first ITV2 shows to debut on their new streaming service

ITVX ITVX (formerly ITV Hub) is a British online video-on-demand service operated by ITV plc, ITV. The service offers predominantly features content from ITV1, as well as ITV Digital Channels, ITV Digital channels and some licensed content. The serv ...

before getting a terrestrial slot. In June 2022, ITV2 picked up a number of American series for daytimes including re-runs of ''

One Tree Hill One Tree Hill may refer to: * "One Tree Hill" (song), a 1987 song by U2 referencing One Tree Hill, New Zealand volcanic peak * ''One Tree Hill'' (TV series), a 2003–2012 American drama series named for the U2 song ** ''One Tree Hill'' (soundtr ...

'', ''Hart of Dixie'' and ''The O.C.'' as well as the sports drama '' All American'', which had replaced ''Bob's Burgers'' in its timeslot. However, ''All American'' was unsuccessful in its 7pm slot and so after a month of consistently low ratings, it was moved mid-season to around 2am each morning, with repeats of ''Bob's Burgers'' returning on 4 July 2022. In August 2022, the channel axed its Katherine Ryan presented dating show ''Ready To Mingle'' after some episodes in the first series received ratings as low as 60,000 viewers, and picked up the rights to the ''Big Brother'' format, launching a teaser trailer for its return to British TV during the ''Love Island'' final. On 7 October 2022, the ITV2 Twitter and YouTube accounts was replaced by ITVX accounts in order to streamline the ITV channels for an upcoming rebrand.

Most watched programmes

The following is a list of the six most watched shows on ITV2, based on Live +28 data supplied by

BARB Barb or the BARBs or ''variation'' may refer to: People * Barb (name), a list of people and fictional characters with the given name or surname * Barb, a term used by fans of Nicki Minaj to refer to themselves * The Barbs, a band Places * Barb, ...

up to 10 January 2019. Before ''Love Islands successful return, the highest rated show on the channel was episode 7.01 of ''Celebrity Juice'', starring

Phillip Schofield Phillip Bryan Schofield (born 1 April 1962) is an English television presenter who works for ITV. He is currently the co-presenter of ITV's '' This Morning'' (2002–present) and ''Dancing on Ice'' (2006–2014, 2018–present) alongside Holly ...

, on 9 February 2012.

Awards

ITV2 won Channel of the Year at the Broadcast Digital Awards in 2007 and again in 2013. It was also named Non-Terrestrial Channel of the Year at the

Edinburgh International Television Festival The Edinburgh International Television Festival is an annual media event held in the United Kingdom each August which brings together delegates from the television and digital world to debate the major issues facing the industry. The Festival ...

in 2007.

Criticisms

In 2014, the channel was subject to a controversy about one of its shows. Dapper Laughs: On The Pull was created by

Vine A vine (Latin ''vīnea'' "grapevine", "vineyard", from ''vīnum'' "wine") is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas or runners. The word ''vine'' can also refer to such stems or runners themselv ...

comedian Daniel "

Dapper Laughs Daniel O'Reilly (born 17 June 1984 in Kingston upon Thames, London, England), otherwise known as Dapper Laughs, is a British social media content creator and comedian from Addlestone, Surrey. Career and controversies In 2014, O'Reilly released t ...

" O'Reilly. The show was criticized for promoting violence against women and dubbed by one paper as "a rapist's almanac". Due to these criticisms, an online petition for the show's cancellation reaching 68,210 signatures and a sexist joke glorifying rape said by O'Reilly during one of his live shows, ITV chose not to commission a second series. A subsequent live tour was also cancelled. In the wake of the scandal,

Stewart Lee Stewart Graham Lee (born 5 April 1968) is an English comedian, screenwriter, and television director. His stand-up routine is characterised by repetition, internal reference, deadpan delivery, and consistent breaking of the fourth wall. Lee b ...

criticized O'Reilly's ''

Newsnight ''Newsnight'' (or ''BBC Newsnight'') is BBC Two's news and current affairs programme, providing in-depth investigation and analysis of the stories behind the day's headlines. The programme is broadcast on weekdays at 22:30. and is also availa ...

'' apology and said "what kind of person gets banned from ITV2? That's like being banned from a pub that's on fire." In a 2009 episode of ''Screenwipe'',

Black Mirror ''Black Mirror'' is a British anthology television series created by Charlie Brooker. Individual episodes explore a diversity of genres, but most are set in near-future dystopias with science fiction technology—a type of speculative fictio ...

creator

Charlie Brooker Charlton Brooker (born 3 March 1971) is an English television presenter, writer, producer and satirist. He is the creator and co-showrunner of the sci-fi drama anthology series ''Black Mirror'', and has written for comedy series such as ''Bras ...

criticized the channel's programming for being nihilistic and called it "a monument to cultural death" and "frighteningly meaningless."

Subsidiary channels

ITV2 +1

The

ITV2 +1 launched 30 October 2006, along with ITV3 +1. It was allocated channel number 211 on Sky. On 6 May 2008 it was announced that ITV2 +1 would swap with

on the Sky EPG making a jump from 184 to 131. This channel is often unable to broadcast certain programmes "for legal reasons", but the programme in question might still be listed on the

EPG Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for ...

. ITV2 +1 currently resides on Sky channel 218, and is also available on Freeview channel 28, Freesat channel 114 and

Virgin TV Virgin TV is a digital pay cable television service in the United Kingdom, owned by Liberty Global (50%) and Telefónica (50%) after the merger its UK businesses to form Virgin Media O2. Its origins date from NTL and Telewest, formerly two of ...

channel 116.

ITV2 HD

ITV2 HD, a high-definition

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultane ...

of ITV2, launched on 7 October 2010 on Sky channel 225. The channel was initially available through Sky's pay subscription service in a non-exclusive deal, before being added to

Virgin Media Virgin Media is a British telecommunications company which provides telephone, Cable television, television and Internet access, internet services in the United Kingdom. Its headquarters are at Green Park in Reading, Berkshire, Reading, Engla ...

's service on 14 March 2013. Original HD programming includes entertainment shows, ''

Britain's Got More Talent ''Britain's Got Talent'' (often abbreviated to ''BGT'') is a televised British talent show competition, and part of the global Got Talent, ''Got Talent'' franchise created by Simon Cowell. Presented by Anthony McPartlin and Declan Donnelly (c ...

'', '' The Xtra Factor'' and '' I'm a Celebrity: Extra Camp''; original drama such as the third and fourth series of ''

Secret Diary of a Call Girl ''Secret Diary of a Call Girl'' is a British drama television series that aired from 27 September 2007 to 22 March 2011 on ITV2, based on the blog and books by the pseudonymous Belle de Jour. It stars Billie Piper as Belle, a high-end London ...

''; and acquired content including ''

The Vampire Diaries ''The Vampire Diaries'' is an American supernatural fiction, supernatural teen drama television series developed by Kevin Williamson (screenwriter), Kevin Williamson and Julie Plec, based on the The Vampire Diaries (novel series), book series ...

'' and ''

Gossip Girl ''Gossip Girl'' is an American teen drama television series based on the novel series of the same name written by Cecily von Ziegesar. The series, developed for television by Josh Schwartz and Stephanie Savage, ran on The CW network for six sea ...

'' and a range of movies. On 1 November 2022, in the lead up to the launch of ITVX, the encryption was dropped on ITV2 HD at around 11am that day and so became free to air. Later that day,

Freesat Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Digital UK. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008. Free ...

data had been added to ITV2 HD, indicating that the channel will be made available on Freesat soon. On 8 November 2022 the HD version replaced the SD version on Freesat channel 113.

Former local variants

S2

S2 was a television station broadcast throughout the Scottish and Grampian ITV regions by

SMG plc STV Group plc (formerly known as Scottish Television plc, Scottish Media Group plc and SMG plc) is a media company based in Glasgow, Scotland. Beginning as a television broadcaster in 1957, the company expanded into newspapers, advertising and r ...

, the holder of the Scottish and Grampian region ITV franchises. S2, which aired on the

digital terrestrial Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...

platform, was launched 30 April 1999 and closed just over two years later – as part of a deal with

ITV Digital ITV Digital was a British digital terrestrial television broadcaster which launched a pay-TV service on the world's first digital terrestrial television network. Its main shareholders were Carlton Communications plc and Granada plc, owners o ...

– on 27 July 2001. By the end of its life, it had lost nearly all of its Scottish programmes and mainly

ITV2, but covered the ITV2

graphic Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in design and manufacture, ...

with an

opaque Opacity or opaque may refer to: * Impediments to (especially, visible) light: ** Opacities, absorption coefficients ** Opacity (optics), property or degree of blocking the transmission of light * Metaphors derived from literal optics: ** In lingu ...

S2 graphic.

UTV2

UTV2 was a television station broadcast by

Ulster Television UTV (formerly Ulster Television, branded on air as ITV1) is the ITV region covering Northern Ireland, ITV subsidiary and the former on-air name of the free-to-air public broadcast television channel serving the area. It is run by ITV plc an ...

Digital Terrestrial Television Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...

in Northern Ireland. It was launched in 1999 as TV You. The programming consisted primarily of simulcasts with the ITV2 station shown in England,

Wales Wales ( cy, Cymru ) is a Countries of the United Kingdom, country that is part of the United Kingdom. It is bordered by England to the Wales–England border, east, the Irish Sea to the north and west, the Celtic Sea to the south west and the ...

and the

Scottish Borders The Scottish Borders ( sco, the Mairches, 'the Marches'; gd, Crìochan na h-Alba) is one of 32 council areas of Scotland. It borders the City of Edinburgh, Dumfries and Galloway, East Lothian, Midlothian, South Lanarkshire, West Lothi ...

, although they did also use archive broadcasts from UTV. UTV2 closed on 22 January 2002 following a deal with

and was replaced by the national variant.

Branding

When the channel launched, the logo was very similar in style to the ITV logo at the time and ITV were worried the channel looked just like an extension of ITV and didn't offer anything new. It was soon after this that the channel received a complete overhaul along with the other ITV channels in 2006. The channel received a new lime green logo, chosen as ITV thought it had a young fresh feel to it. The channel also received six new

which all had names beginning with 'Too' to relate to the 2 in the channel's name. They were called; "Too Fast", "Too Hot", "Too Cold, "Too Expensive", "Too Glamorous" and "Too Loud". Each of the idents were made up of a mix of shades of green to match the channel's logo. In 2008, the channel received another new look. The green logo was kept but edited. The channel now had a new 3D logo to try to make the channel look more modern and appealing to a younger audience. During

Newcastle United Newcastle United Football Club is an English professional football club, based in Newcastle upon Tyne, that plays in the Premier League – the top flight of English football. The club was founded in 1892 by the merger of Newcastle East End ...

's run in the

2004–05 UEFA Cup The 2004–05 UEFA Cup was the 34th edition of the UEFA Cup. The format of the competition had changed from previous seasons, replacing that from the previous one after the abolition of the Cup Winners' Cup in 1999; an extra qualifying round was ...

, the channel was rebranded as ITV Toon on matchdays, referring to the club's nickname ''the Toon''. The channel's yellow and blue idents changed to black and white, to match the club's colours. In line with the corporate rebranding of ITV, ITV2 received a new look on 14 January 2013. The channel's slogan became "the home of infectious entertainment", and received a "hot red" version of the logo and red on-screen identity including new idents. ITV2 presentation was given a refresh on 12 August 2015, with new branding, idents, the introduction of gif style bite-sized promos, and a re-boot of the channel's social feeds, spanning YouTube, Facebook, Twitter and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

along with the launch of new ITV2 channels on

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

and

Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...

. As part of the refresh, the logo kept its previous state but was changed colour from hot red to turquoise. ITV2 was given a rebrand on 15 November 2022, with new branding and idents along with the launch of the streaming service

. As part of the refresh, the logo is coloured pink and uses idents that were cross-used across ITV1, ITV3, ITV4, and ITVBe with different elements added into the same scene.

Gallery logos

ITV2 logo 2001.svg, Second logo, 19 November 2001 to 28 October 2002 ITV2 logo 2003.svg, Fourth logo, 14 July 2003 to 15 January 2006 ITV2 logo (2006-2008).svg, Fifth logo, 16 January 2006 to 19 August 2008 ITV2 Logo 2013.svg, Sixth logo, 14 January 2013 to 11 August 2015 ITV2 HD logo 2013.svg, Second HD logo, 14 January 2013 to 11 August 2015 ITV2 +1 logo (2013).svg, Third +1 logo, 14 January 2013 to 11 August 2015 ITV2 HD Logo 2015.svg, Third HD logo, 12 August 2015 to 14 November 2022 ITV2 +1 Logo 2015.svg, Fourth +1 logo, 12 August 2015 to 14 November 2022 ITV2 +1 logo 2022.svg, Fifth +1 logo, used since 15 November 2022

Programming

Current programming

Programmes getting their first-run on a British TV channel: * '' All American'' (2022–present) * ''

'' (2016–present, previously shown on

) * ''

Bad Boy Chiller Crew Bad Boy Chiller Crew (abbreviated as BBCC) are an English bassline collective from Bradford. The group began by uploading comedy and prank videos online before making music influenced by the UK bassline scene which rose to prominence, par ...

'' (2021–present) * '' Big Brother'' (2023–present) * ''

Crossing Swords , creator = John Harvatine IV and Tom Root , voices = {{Plainlist, * Nicholas Hoult * Luke Evans * Alanna Ubach * Adam Pally * Tara Strong * Tony Hale * Adam Ray * Seth Green * Breckin Meyer * Wendi McLendon-Covey ...

'' (2020–present) * ''Dress To Impress'' (2017–present) * ''Don't Hate the Playaz'' (2018–present) * ''

The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was prod ...

'' (2016–2022) * ''

The Emily Atack Show The Emily Atack Show is a British comedy television series, hosted by Emily Atack and shown on ITV2. Each episode combines her stand-up shows at London's Clapham Grand with sketches and impressions, while focusing on a particular topic relevant t ...

'' (2020–present) * ''Emergency Nurses'' (2022-present) * ''

'' (2016–present, previously shown on BBC Three) * ''

Killer Camp ''Killer Camp'' is a British–American game show produced by Tuesday's Child Television. The series' first season aired on ITV2 as a Halloween Special 2019, on the five consecutive nights leading up to Halloween. After licensing the first se ...

'' (2019–present) * '' Love Island'' (2015–present) * ''Love Island: Aftersun'' (2017–present) * ''Love Island: Unseen Bits'' (2019–present) * '' The Masked Singer US'' (2020–present, from season 2: Fox produced episodes only) * ''Peckham's Finest'' (2021–present) * ''

Plebs In ancient Rome, the plebeians (also called plebs) were the general body of free Roman citizenship, Roman citizens who were not Patrician (ancient Rome), patricians, as determined by the capite censi, census, or in other words "commoners". Both ...

'' (2013–present) * ''The Social Media Murders'' (2021–present) * ''The Stand-Up Sketch Show'' (2019–present) * '' The Voice USA'' (2021–present, ITV America co-produced episodes from season 21 onwards)

Second-run programmes currently showing

* ''

'' (on ITV2 2021–present) *''

Chuck Chuck is a masculine given name or a nickname for Charles or Charlie. It may refer to: People Arts and entertainment * Chuck Alaimo, American saxophonist, leader of the Chuck Alaimo Quartet * Chuck Barris (1929–2017), American TV producer * C ...

'' (2022-present) * ''

'' (Repeats: 1998–present, in Omnibus editions every Saturday mornings) * ''

Hart of Dixie ''Hart of Dixie'' is an American comedy-drama television series that aired on The CW from September 26, 2011, to March 27, 2015. The series, created by Leila Gerstein, stars Rachel Bilson as Dr. Zoe Hart, a New Yorker who, after her dreams of b ...

'' (2022–present) * ''Hey Tracey'' (2019–2020, now Repeats) * '' Masked Singer UK'' (Repeats: 2021–present) * ''

The O.C. ''The O.C. '' is an American teen drama television series created by Josh Schwartz that originally aired on the Fox Broadcasting Company, Fox network in the United States from August 5, 2003, to February 22, 2007, running a total of four seaso ...

'' (on ITV2 2022–present) * ''

Release the Hounds ''Release the Hounds'' was a British television game show broadcast on ITV2 from October 2013 to February 2018. The show, hosted first by Reggie Yates and later by Matt Edmondson, culminates in the participants attempting to complete scary grue ...

'' (2013-2018, now Repeats) * '' Superstore'' (2018–2021, now Repeats) * '' Take Me Out'' (2010–2019, now Repeats) * ''

Veronica Mars ''Veronica Mars'' is an American teen noir mystery drama television series created by screenwriter Rob Thomas. The series is set in the fictional town of Neptune, California, and stars Kristen Bell as the eponymous character. The series prem ...

'' (2022–present) * ''

You've Been Framed! ''You've Been Framed!'' is a British television series where viewers can contribute to the programme with their humorous home movies for the entertainment of others. It is produced by ITV Studios and comedian Harry Hill has been providing narrat ...

'' (Repeats: 1998–present)

Former programmes

''This list is incomplete.'' * ''

American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...

'' (seasons 1–11, 2002–2012. Series 12 onward was shown on 5*) * ''

America's Got Talent ''America's Got Talent'' (often abbreviated as ''AGT'') is a televised American talent show competition, and is part of the global ''Got Talent'' franchise created by Simon Cowell. The program is produced by Fremantle (as well as distribut ...

'' (2007-2012. Moved to 5*, then to

4Music 4Music is a British music television channel owned and operated by Channel Four Television Corporation. The original incarnation was launched on 15 August 2008, and until 29 June 2022, showed a mix of music and entertainment programming. It ...

) * '' Big Rich Texas'' (2013-2014. Moved to

ITVBe ITVBe, stylized as itvBe, is a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. The channel was first announced on 12 February 2014 and launched on 8 October 2014. ITVBe broadcasts reality and unscri ...

) * '' Bordertown'' * ''

'' (2007–2019, moved to ITV Hub) * ''The Cabins'' (2021–2022) * ''

'' (2008–2022) * ''

'' (Repeats: 1998–2022) (omnibus moved to ITV3) * '' Dapper Laughs: On the Pull'' (2014, cancelled after 1 series due to sexism) * ''

The Cleveland Show ''The Cleveland Show'' is an American animated sitcom created by Seth MacFarlane, Richard Appel, and Mike Henry for the Fox Broadcasting Company. A spin-off of ''Family Guy'', the series centers on Cleveland Brown, his new wife Donna Tubbs, a ...

'' (2016-2021) * ''

'' * '' Holly & Fearne Go Dating '' (2007) * ''Home Alone With Joel Dommett'' (2020) * '' I'm a Celebrity: Extra Camp'' (2002-2019) * '' Jedward: Let Loose '' (2010, three-part documentary) * ''

The Jeremy Kyle Show ''The Jeremy Kyle Show'' is a British tabloid talk show presented by Jeremy Kyle and produced by ITV Studios. It premiered on the ITV network on 4 July 2005, and ran for seventeen series until its cancellation on 10 May 2019. It was the most p ...

'' (2005-2019) * ''

Late Show with David Letterman The ''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the The Late Show (franchise), ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by ...

'' * ''

Love Island USA ''Love Island'' (stylized as ''love island'' and also known as ''Love Island USA'' outside of the U.S. and domestically starting with season 4) is an American dating reality show based on the British series ''Love Island''. The series was announ ...

'' (2020, new episodes now shown on

) * ''

Love Island Australia ''Love Island Australia'' is an Australian dating reality show based on the international '' Love Island'' franchise. Following the premise of other versions of the ''Love Island'' format, the show features a group of single contestants, known as ...

'' (2020, new episodes now shown on

) * ''Nicola McLean: Studs and Stilettos '' (2009, documentary following former model and

I'm A Celebrity ''I'm a Celebrity...Get Me Out of Here!'' is a British reality TV series in which a number of celebrities live together in a jungle environment for a number of weeks, competing to be crowned "King" or "Queen of the Jungle". The show was o ...

star

Nicola McLean Nicola June McLean (born 18 September 1981) is an English glamour model; and television and media personality. She was a contestant in '' I'm a Celebrity... Get Me Out of Here!'' in 2008, and ''Celebrity Big Brother'' in 2012 and again in the s ...

) * ''

The Only Way Is Essex ''The Only Way Is Essex'' (often abbreviated as ''TOWIE'' ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Originally b ...

'' (2010-2014, now shown on

.) * ''

Paris Hilton's British Best Friend ''Paris Hilton's British Best Friend'' is a British reality television series in which Paris Hilton searches for her new best friend in London. The first spin-off of ''Paris Hilton's My New BFF, My New BFF'' (2008–2009), the ITV2 series was fil ...

'' (2009) * ''

Ready to Mingle ''Ready to Mingle'' ( es, Solteras, lit=Singles) is a 2019 Mexican romantic comedy film directed by Luis Javier Henaine, written by Luis Javier Henaine, Alejandra Olvera Avila and starring Cassandra Ciangherotti, Gabriela de la Garza and Irán C ...

'' (2021) * ''

The Real Housewives ''The Real Housewives'' is an international reality television media franchise, franchise that consists of 57 programs; 11 The Real Housewives#Installments originated in the United States, American installments, 20 The Real Housewives#Installments ...

'' (various versions, 2013–2014. Now airing on

) * ''

Reality Bites ''Reality Bites'' is a 1994 American romantic comedy-drama film written by Helen Childress and directed by Ben Stiller, in his directorial debut. It stars Winona Ryder, Ethan Hawke and Stiller, with supporting roles by Janeane Garofalo and Steve ...

'' (2015) * '' Streetmate '' (2007 series. The original series, and the short-lived 2017 revival, were shown on

.) * ''

Supermarket Sweep ''Supermarket Sweep'' is an American television game show. The format combines an ordinary team-based quiz show with the novel concept of a live, timed race through a supermarket. In the timed race, cameras follow the teams with shopping carts t ...

'' (2019, now on

) * ''

Timewasters ''Timewasters'' is a British science-fiction comedy television programme, first broadcast on ITV2 in 2017 with a second series broadcast in 2019. It was created by Daniel Lawrence Taylor and written by Taylor and Barunka O'Shaughnessy. It was p ...

'' (2017-2019) * ''

'' * '' The Xtra Factor '' (2004-2016, companion show to

The X Factor ''The X Factor'' is a television music competition franchise created by British producer Simon Cowell and his company Syco Entertainment. It originated in the United Kingdom, where it was devised as a replacement for ''Pop Idol'' (2001–2003 ...

.) * ''

Two and a Half Men ''Two and a Half Men'' is an American television sitcom that originally aired on CBS for twelve seasons from September 22, 2003, to February 19, 2015. Originally starring Charlie Sheen in the lead role alongside Jon Cryer and Angus T. Jones, the ...

'' (2014–2021; series 9-12 only, some episodes also shown on

5Star 5Star (stylized as 5STAR) is a British free-to-air television channel owned by Paramount Networks UK & Australia and a sister channel of Channel 5. It originally launched as the female-orientated Five Life on 15 October 2006, and was relaunch ...

)

References

External links

* {{DEFAULTSORT:Itv2 1998 establishments in the United Kingdom ITV television channels Television channels and stations established in 1998 Television channels in the United Kingdom