ITC Avant Garde Gothic is a

geometric sans serif In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than seri ...

font family based on the logo font used in the '' Avant Garde'' magazine.

Herb Lubalin Herbert F. Lubalin (; March 17, 1918 – May 24, 1981) was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: ''Eros'', ''Fact'', and ''Avant Garde''. He designed the typeface, ITC Avant Garde ...

devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface. The condensed fonts were drawn by

Ed Benguiat Ephram Edward Benguiat (; October 27, 1927October 15, 2020) was an American type designer and lettering artist. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Bengu ...

in 1974, and the obliques were designed by , Erich Gschwind and in 1977. The original designs include one version for setting headlines and one for text copy. However, in the initial digitization, only the text design was chosen, and the ligatures and alternate characters were not included. The font family consists of five weights (four for condensed), with complementary obliques for widest width fonts. When ITC released the OpenType version of the font, the original 33 alternate characters and ligatures, plus extra characters were included.

Elsner+Flake Elsner+Flake is a trademark used by German type foundry originally called EF Designstudios but later renamed Elsner+Flake Type Consulting GmbH and is currently based in Hamburg. The company was founded in 1986 by Veronika Elsner and Günther Flake ...

also issued the ligatures and alternate characters separately as Avant Garde Gothic Alternate.

Cold Type versions

''ITC Avant Garde'' was never cast into actual foundry type, appearing first only in

cold type Phototypesetting is a method of setting type. It uses photography to make columns of type on a scroll of photographic paper. It has been made obsolete by the popularity of the personal computer and desktop publishing ( digital typesetting). ...

. Alphatype, Autologic,

Berthold Berthold or Berchtold is a Germanic given name and surname. It is derived from two elements, ''berht'' meaning "bright" and ''wald'' meaning "(to) rule". It may refer to: *Bertholdt Hoover, a fictional List_of_Attack_on_Titan_characters, character ...

Compugraphic Compugraphic Corporation, commonly called cg, was an American producer of typesetting systems and phototypesetting equipment, based in Wilmington, Massachusetts, just a few miles from where it was founded. This company is distinct from Compugrap ...

Dymo Dymo Corporation is an American manufacturing company of handheld label printers and thermal-transfer printing tape as accessory, embossing tape label makers, and other printers such as CD and DVD labelers and durable medical equipment. The c ...

, Star/Photon,

Harris Harris may refer to: Places Canada * Harris, Ontario * Northland Pyrite Mine (also known as Harris Mine) * Harris, Saskatchewan * Rural Municipality of Harris No. 316, Saskatchewan Scotland * Harris, Outer Hebrides (sometimes called the Isle of ...

, Mergenthaler,

MGD Graphic Systems MGD may stand for: * Maharani Gayatri Devi Girls’ Public School, Jaipur, India * Miller Genuine Draft beer, Miller Brewing Company * Guildford railway station, Perth, Australia, station code * Mean glandular dose, of radiation to the breast * M ...

, and Varityper all sold the face under the name ''Avant Garde,'' while Graphic Systems Inc. offered the face as ''Suave.''

Digital versions

ITC Avant Garde Gothic Pro

It is an OpenType variant of the original ITC Avant Garde Gothic, plus a suite of additional cap and lowercase alternates, new ligatures, unicase glyphs. It supports ISO Adobe 2, Adobe CE, Latin Extended character sets. In addition, the obliques are altered from the original, where optical corrections are no longer used.

ITC Avant Garde Mono

It is a monospaced version designed by Ned Bunnel in 1983. Digital version was produced by Elsner+Flake. The family consists of 4 fonts in 2 weights (bold and light) in 1 width, with complementary italics.

William Sans LET

William Sans LET is a very similar font, but the "regular" typeface is known as "Plain 1.0".

Derivatives

ITC Lubalin Graph is a slab-serif version of ITC Avant Garde, also designed by Lubalin.

Uses

File:Alberta wordmark.svg, Used as the logo of the Government of

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...

until 2009, and appeared on standard Vehicle registration plates of Alberta until 2019. File:Century 21 Real Estate logo.svg, Century 21 logo from 1991 to 2018 File:Defected Logo.jpg,

Defected Records In politics, a defector is a person who gives up allegiance to one state in exchange for allegiance to another, changing sides in a way which is considered illegitimate by the first state. More broadly, defection involves abandoning a person, ca ...

uses the ITC Avant Garde Bold font for their Logos and Posters. File:Macys logo.svg, The

Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...

logo used Avant Garde typeface in its extra light style until 2019. File:Master of None Logo.svg, The Netflix TV series ''

Master of None ''Master of None'' is an American comedy-drama streaming television Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in con ...

'' used the font for its title cards. The title itself uses ITC Avant Garde Gothic with alternatives. File:PBS 1971 id.svg, The 1971

PBS The Public Broadcasting Service (PBS) is an American public broadcasting, public broadcaster and Non-commercial activity, non-commercial, Terrestrial television, free-to-air television network based in Arlington, Virginia. PBS is a publicly fu ...

logo uses this font for its full broadcaster name text. File:Rede Globo wordmark.svg, alt=From 1976 until 2021, Rede Globo uses a custom version of the ITC Avant Garde font for its wordmark and for another of its logos., From 1976 until 2021,

Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV stati ...

used a custom version of the ITC Avant Garde font for its wordmark and for another of its logos. File:Remax balloon quebec 2005.jpeg, Used as the

RE/MAX RE/MAX, short for Real Estate Maximums, is an American international real estate company that operates through a franchise system. As of 2015, RE/MAX had more than 100,000 agents in 6,800 offices. RE/MAX operates in about 100 countries. H ...

logo until replacement in 2017. File:1991 Texas license plate - BDN 90B.jpg,

Vehicle registration plates of Texas The U.S. state of Texas first required its residents to register their motor vehicles in 1907. Registrants provided their own license plates for display, with serial numbers assigned by their county of residence, until the state began to issue pl ...

used Avant Garde typeface for the state name on Passenger base plates from 1986 to 1990, and until 2002 on handicap and personalized plates. File:ROK Vehicle Registration Plate for Private Truck - Busan(1996-2004).jpg, Vehicle registration plates of South Korea used modified version of Avant Garde typeface for all kind of vehicles. File:Travis Logo.png, The Avant Garde typeface used the Travis logo by the band since the album "''

The Man Who ''The Man Who'' is the second studio album by the Scottish rock band Travis. The album was released on 24 May 1999 through Independiente. It saw a change in musical direction for the band, moving away from the rockier tone of their debut '' ...

''" in 1999. File:Slogan for the 100th anniversary of the founding of the Communist Party of China 20210611 (cropped).png, The ‘1921’ & ‘2021’ was used Avant Garde typeface in logo of the 100th anniversary of the founding of the CCP.

Miscellaneous

* Main font used for the

Eurovision Song Contest 2011 The Eurovision Song Contest 2011 was the 56th edition of the Eurovision Song Contest. It took place in Düsseldorf, Germany, following the country's victory at the with the song "Satellite" by Lena. Organised by the European Broadcasting Uni ...

, including the slogan and voting scoreboard. * Used as the logo for

GM Goodwrench GM Certified Service, formerly GM Goodwrench, is an auto repair service for General Motors. In 2011, GM replaced the Goodwrench brand in the US with Cadillac, Buick, Chevrolet, and GMC Certified Service brands (Canada followed in 2014). Backgr ...

until the brand was renamed GM Certified Service in 2011. *

Rock Band A rock band or pop band is a small musical ensemble that performs rock music, pop music, or a related genre. A four-piece band is the most common configuration in rock and pop music. In the early years, the configuration was typically two guita ...

video games, one through three, use the font for its menus. In the first game, the alternative characters are mainly used. * Used prominently in the title and gameplay of the video game

Control Control may refer to: Basic meanings Economics and business * Control (management), an element of management * Control, an element of management accounting * Comptroller (or controller), a senior financial officer in an organization * Controllin ...

. * Used in title sequence of Stranger Things for the actors' and actresses' names fading in and out. * Used in the opening and closing credits of the

Back To The Future ''Back to the Future'' is a 1985 American science fiction film directed by Robert Zemeckis, and written by Zemeckis and Bob Gale. It stars Michael J. Fox, Christopher Lloyd, Lea Thompson, Crispin Glover, and Thomas F. Wilson. Set in 1985, ...

trilogy. * Used in the opening and closing credits of Beethoven and Beethoven’s 2nd. * Used in the opening and closing credits of National Lampoon’s Vacation and European Vacation. * Used in general signage for the defunct

Walt Disney World Resort The Walt Disney World Resort, also called Walt Disney World or Disney World, is an entertainment resort complex in Bay Lake, Florida, Bay Lake and Lake Buena Vista, Florida, Lake Buena Vista, Florida, United States, near the cities of Orlando ...

attraction,

ExtraTERRORestrial Alien Encounter The ExtraTERRORestrial Alien Encounter (often abbreviated Alien Encounter) was a "theater-in-the-round" attraction located in the Tomorrowland section of the Magic Kingdom theme park at Walt Disney World Resort. A co-production between Walt Disne ...

. *Used in

Twice Twice (; Japanese: トゥワイス, Hepburn: ''To~uwaisu''; commonly stylized as TWICE) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, ...

’s logo since 2015.

Similar

* URW Gothic L is a similar font with identical metrics, intended for use as a replacement for ITC Avant Garde in the

PostScript PostScript (PS) is a page description language in the electronic publishing and desktop publishing realm. It is a dynamically typed, concatenative programming language. It was created at Adobe Systems by John Warnock, Charles Geschke, Doug Br ...

Base 35 fonts for the

Ghostscript Ghostscript is a suite of software based on an interpreter for Adobe Systems' PostScript and Portable Document Format (PDF) page description languages. Its main purposes are the rasterization or rendering of such page description language file ...

program. The font has since been released under

free and open source Free and open-source software (FOSS) is a term used to refer to groups of software consisting of both free software and open-source software where anyone is freely licensed to use, copy, study, and change the software in any way, and the source ...

terms. * TeX Gyre Adventor is an open-source extension of the above font adding many new characters, and special alternate glyphs.

References

External links

{{Commons category, ITC Avant Garde
ITC Classics: ITC Avant Garde Gothic Pro

(renewed reference)

FontShop: Avant Garde Gothic Alternate

ITC Avant Garde Mono
- now a suspended page
Adobe - ITC Avant Garde Gothic Std Full Family
Geometric sans-serif typefaces Newspaper and magazine typefaces Photocomposition typefaces Digital typefaces International Typeface Corporation typefaces Typefaces drawn by Team ’77