The ITB Berlin (Internationale Tourismus-Börse Berlin) is the world's largest

tourism Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...

trade fair A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and c ...

. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car

rental Renting, also known as hiring or letting, is an agreement where a payment is made for the temporary use of a good, service or property owned by another. A gross lease is when the tenant pays a flat rental amount and the landlord pays for al ...

companies. The ITB

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

takes place annually in March at the

Messe Berlin Messe Berlin (') are exhibition grounds in the Charlottenburg-Wilmersdorf precinct of Berlin, Germany, at Masurenallee opposite the Haus des Rundfunks. Since 2011, they have officially been known as "Berlin ExpoCenter City" and operated by the M ...

. The fair always has an official partner country, in 2018 (March 7–11) represented by the German state of

Mecklenburg-Vorpommern Mecklenburg-Vorpommern (MV; ; nds, Mäkelborg-Vörpommern), also known by its anglicized name Mecklenburg–Western Pomerania, is a state in the north-east of Germany. Of the country's sixteen states, Mecklenburg-Vorpommern ranks 14th in po ...

. In 2020 the ITB Berlin did not take place. Due to the rapid spread of the new coronavirus (COVID-19) the Federal Ministry of Health and the Federal Ministry of Economics have stated their opinion that ITB Berlin be cancelled. ITB Berlin 2021 and 2022 both took place entirely as virtual events. The next physical ITB Berlin 2023 will be taking place from Wednesday, 8 March to Sunday, 12 March 2022. ITB Berlin (or just ITB) has been running since 1966 and now has managed to establish satellite events in

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

and

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

. The thematically ordered market segments help visitors and exhibitors to quickly find their way through the wide product range of ITB Berlin: Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, Youth Travel. In 2012, about 7,000 journalists attended the ITB Berlin, of whom about 1,500 came from abroad. In addition to the industry's leading trade magazines, business and travel journalists from 94 countries also report on the latest travel trends and products. 11,000 exhibitors from 180 countries welcomed 170,000 visitors, among these, 113,000 were trade visitors.

References

External links

* {{authority control Annual events in Berlin Tourism in Germany Trade fairs in Germany Tourism industry