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ITA Software is a travel industry
software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...
division of
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
, formerly an independent company, in
Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. It is a suburb in the Greater Boston metropolitan area, located directly across the Charles River from Boston. The city's population as of the 2020 United States census, ...
. The company was founded by Jeremy Wertheimer, a computer scientist from the MIT Artificial Intelligence Laboratory and
Cooper Union The Cooper Union for the Advancement of Science and Art, commonly known as Cooper Union, is a private college on Cooper Square in Lower Manhattan, New York City. Peter Cooper founded the institution in 1859 after learning about the government-s ...
, with his partner Richard Aiken in 1996. On July 1, 2010, ITA agreed to be acquired by Google. On April 8, 2011, the
US Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the U.S. government that oversees the domestic enforcement of federal laws and the administration of justice. It is equ ...
approved the buyout. As part of the agreement, Google was required to license ITA software to other websites for five years.


History

ITA's first product was an airfare search and pricing system called QPX. This system has been and is used by travel companies such as Bing Travel, CheapTickets, Kayak.com, and Orbitz, and by
airline An airline is a company that provides civil aviation, air transport services for traveling passengers or freight (cargo). Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines ...
s such as
Alitalia Alitalia - SocietĂ  Aerea Italiana S.p.A., operating as Alitalia (), was an Italian airline which was once the flag carrier and largest airline of Italy. The company had its head office in Fiumicino, in the Metropolitan City of Rome Capital. ...
, American, ANA, Cape Air,
Delta Air Lines Delta Air Lines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Atlanta, Georgia (U.S. state), Georgia, operating nine hubs, with Hartsfield–Jackson Atlanta International Airport being its ...
,
United Airlines United Airlines, Inc. is a Major airlines of the United States, major airline in the United States headquartered in Chicago, Chicago, Illinois that operates an extensive domestic and international route network across the United States and six ...
,
US Airways US Airways was a major airline in the United States. It was originally founded in History of aviation in Pittsburgh, Pittsburgh as a mail delivery airline called All American Aviation, which soon became a commercial passenger airline. In 1953, it ...
, and Virgin Atlantic. ITA also hosts its own airfare search website based on QPX, called "Matrix", although it is not possible to buy tickets from it. ITA was known for using programming puzzles to attract and evaluate potential employees since 2001. Some of these puzzles have appeared in ads on Boston's MBTA subway system. ITA is also one of the highest-profile companies to base their software on
Common Lisp Common Lisp (CL) is a dialect of the Lisp programming language, published in American National Standards Institute (ANSI) standard document ''ANSI INCITS 226-1994 (S2018)'' (formerly ''X3.226-1994 (R1999)''). The Common Lisp HyperSpec, a hyperli ...
. In January 2006, ITA received $100 million in
venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
money from a syndicate of five investment firms led by
Battery Ventures Battery Ventures is a global, technology-focused investment firm. Founded in 1983, the firm makes venture-capital and private-equity investments in markets across the globe from offices in Boston, Silicon Valley, San Francisco, Israel and Lond ...
, marking the largest investment in a software firm in New England in five years. In September 2006, ITA announced a several-million-dollar deal with
Air Canada Air Canada is the flag carrier and the largest airline of Canada, by size and passengers carried. Air Canada is headquartered in the borough of Saint-Laurent in the city of Montreal. The airline, founded in 1937, provides scheduled and cha ...
to develop a new
computer reservations system Computer reservation systems, or central reservation systems (CRS), are computerized systems used to store and retrieve information and conduct transactions related to air travel, hotels, car rental, or other activities. Originally designed and ope ...
to power its reservations, inventory control, seat availability, check-in, and airport operations. In August 2009, Air Canada announced that the project had been suspended. In July 2010,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
announced the acquisition of ITA for $700 million in cash, subject to DOJ review and approval. On April 8, 2011, the US Dept. of Justice and Google reached an agreement in terms to allow the purchase and dismiss a potential
antitrust law Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust ...
suit. On March 1, 2012,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
and Cape Air announced that Cape Air had migrated to ITA Software's passenger service system (PSS). One year later, Google announced that it was discontinuing the PSS. In 2013,
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
started offering a simplified
API An application programming interface (API) is a connection between computers or between computer programs. It is a type of software interface, offering a service to other pieces of software. A document or standard that describes how to build ...
to QPX called QPX Express; it was discontinued on April 10, 2018.


See also

*
Google Flights Google Flights is an online flight booking search service that facilitates the purchase of airline tickets through third-party suppliers. It was launched by Google in 2011 following a buyout. It is now part of Google Travel. History In April 201 ...
* List of global distribution systems (computer reservation systems)


References


External links

* {{DEFAULTSORT:Ita Software 1996 establishments in Massachusetts Software companies based in Massachusetts Travel and holiday companies of the United States Airline tickets Business software companies Travel technology Common Lisp (programming language) software Companies based in Cambridge, Massachusetts Google acquisitions American companies established in 1996 Hospitality companies established in 1996 Software companies established in 1996 2011 mergers and acquisitions Software companies of the United States