iPrice Group Sdn Bhd is a privately owned

online shopping Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

aggregator based in

Kuala Lumpur , anthem = '' Maju dan Sejahtera'' , image_map = , map_caption = , pushpin_map = Malaysia#Southeast Asia#Asia , pushpin_map_caption = , coordinates = , su ...

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

. The company is an online aggregator that simplifies a consumers shopping experience by allowing them to browse for products and compare prices from various

online stores Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

. iPrice is a funding and investment product of Asia Venture Group and currently operates in seven Asian countries; namely

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Guine ...

Philippines The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republ ...

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...

, and

. As of May 2017, iPrice hosts a catalogue of over 110 million products from over 1000 merchants across the region, including big e-commerce sites like

Lazada Lazada Group ( t/a Lazada) is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019. ...

and

Zalora Global Fashion Group (GFG) is a Singaporean publicly traded e-commerce holding group. In May 2019, GFG reported net revenue of over €1,359.7 billion for financial year 2020.https://ir.global-fashion-group.com/download/companies/globalfashion/A ...

History

Founded in October 2014 in Kuala Lumpur, Malaysia, iPrice expanded in the same year it was founded and became an active player in the e-commerce industry of six other countries: Singapore, Hong Kong, Indonesia, Philippines, Thailand, and Vietnam. The site first started out as a coupon site that offers deals and discounts for other online stores. However, it later changed into a shopping aggregator that helps shoppers compare prices from various

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...

sites.

Service

iPrice provides the service of hosting products from several Southeast Asian e-commerce sites on one platform. With claims that it is more than just a price-comparison site as it focuses more on the discovery of products rather than the price of the products, how the site works is that it narrows down the vast volume of products (via a search and filter interface) to find products that would suit the consumer’s preferences. Traffic volume for e-commerce sites are increased via exposure on the site. The way it works is through clicking the products on the site which redirects consumers (traffic) to the websites that the products are located to complete the purchase. Sites like Hermo and

have reportedly seen an increase in traffic volume since signing on with iPrice and have seen growth in their revenue. Apart from being a platform for several e-commerce sites, iPrice is also considered as a

comparison shopping website A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare produ ...

Funding

iPrice raised its first round of

seed funding Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' su ...

in May 2015. It received approximately US$550,000 from Asia Venture Group (AVG). The second round of seed funding came in December 2015 when the aggregator announced that it had raised US$1.2 million. This round was led by existing investor, AVG, followed by

500 Startups 500 Global (previously 500 Startups) is an early-stage venture fund and seed accelerator founded in 2010 by Dave McClure and Christine Tsai. The fund admitted a first "class" of twelve startups to its incubator office in Mountain View, California ...

, IMJ Investment Partners, Venturra Capital, F2 Capital, and Starstrike Ventures. By the end of 2016, iPrice closed a $4 million

Series A A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exc ...

funding round led by Asia Venture Group (AVG) and Venturra.

Partnerships

iPrice is a partner of several online sites to provide potential customers with the chance of accessing its money-saving deals and bargains (or more commonly known as coupons). Its coupons cover a wide range of discounts and offer available for various e-commerce sites, such as Zalora, Lazada,

Uber Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), package ...

and

Foodpanda Foodpanda (stylized as foodpanda) is an online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore. It is currently the largest ...

. Among the partners currently signed up under this coupon program ar
Rappler
(for the Philippines) as well as two of REV Asia’s Malaysia-based news sites;

SAYS Says was a municipality in the district of Landquart in the Swiss canton of Graubünden. On 1 January 2008 the municipality was incorporated into neighboring Trimmis. History Says is first mentioned in 1222 as ''in Seians''. In 1258 it was ment ...

References

{{reflist, 2 Comparison shopping websites Privately held companies of Malaysia Internet properties established in 2014 2014 establishments in Malaysia Companies based in Kuala Lumpur