IPARK is an apartment brand launched by

Hyundai Development Company HDC Hyundai Development Company ( ko, HDC현대산업개발) was created in 2018 through a spin-off from HDC Group's holding company HDC Holdings. The company is active in real estate development, construction and hospitality. History HDC Hy ...

in 2001. Prior to IPARK,

used Hyundai Apartment as the main brand for its housing business. Hyundai Apartment has been ranked the most powerful brand in the apartment segment since it built Hyundai Apartment complex in

Apgujeong-dong Apgujeong-dong (; ) is a ward of Gangnam-gu in Seoul, South Korea. It is considered one of the wealthiest neighborhoods in South Korea. It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter bKorea M ...

in 1976.

launched IPARK, which was an aspiration to make apartments more than a place to live but a place to create new life style.

has built more than 350,000 housing units across the country under the brand names such as Hyundai Apartment and IPARK. The letter "I" in IPARK stands for innovation and reflects

's commitment to innovate the conventional concept of apartments. "PARK" symbolizes a space which creates enjoyable and comfortable cultural experiences. IPARK adds a more upscale and refined image to Hyundai Apartment, known for its reliable and comfortable image.

Landmarks

Samseong-dong IPARK

With the completion of

Samseong-dong Samseong-Dong is an affluent neighborhood or ward of Gangnam-gu in Seoul, South Korea. The area has a large concentration of upscale shopping malls, popular restaurants and hotels such as the Ramada Seoul Hotel and the Hyatt Park Hotel. Samse ...

IPARK in 2004, IPARK has firmly established its presence as a sophisticated, eco-friendly brand. Samseong-dong IPARK's building-to-land ratio is only 9%. In other words, its green space accounts for 88% of the project site measuring 33,057 square meters, which exposes innovation and eco-friendliness concept. The green space is four times larger than that of Jamsil Soccer Stadium.

IPARK is designed to withstand earthquakes with magnitude of 8 and the destructive power of very high winds and is expected to last more than 100 years. The pre-sale price of

IPARK set a new record, exceeding that of Samseong Tower Palace, and all pre-sale units were sold out. According to 2008 government data, Samseong-dong IPARK is the most expensive housing unit in South Korea.

Haeundae IPARK

Haeundae IPARK is a 72-story residential-commercial building established as an upscale marine leisure complex in Haeundae,

Busan Busan (), officially known as is South Korea's most populous city after Seoul, with a population of over 3.4 million inhabitants. Formerly romanized as Pusan, it is the economic, cultural and educational center of southeastern South Korea, w ...

. Haeundae IPARK has five wings including three residential-commercial buildings and two hotel and office tower buildings.

Daniel Libeskind Daniel Libeskind (born May 12, 1946) is a Polish–American architect, artist, professor and set designer. Libeskind founded Studio Daniel Libeskind in 1989 with his wife, Nina, and is its principal design architect. He is known for the design a ...

, a world-renowned architect, designed Haeundae IPARK inspired by

Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...

's nature and the beauty of curved lines found in tidal waves in Haeundae beach and camellia,

City's symbol flower. The curved shape is aesthetic and creates the best view for residents. Haeundae IPARK is close to Yacht Marina Center, which can accommodate around 1,360 boats and Haeundae beach, offering good access to marine leisure sports. Haeundae IPARK is also close to cultural attractions and shopping centers such as Busan Exhibition & Convention center, CENTUM City, Nurimaru APEC Hall, Cinematheque Busan and Busan Museum of Art.

Suwon IPARK CITY

Suwon IPARK CITY is the private city development project which

singlehandedly undertook in

Suwon Suwon (, ) is the capital and largest city of Gyeonggi-do, South Korea's most populous province which surrounds Seoul, the national capital. Suwon lies about south of Seoul. It is traditionally known as "The City of Filial Piety". With a populati ...

. Suwon IPARK CITY covers 990,000 m² with 6,585 housing units, themed shopping facilities, commercial and public facilities. The world-renowned architect,

Ben van Berkel Ben van Berkel (born 1957) is a Dutch architect; founder and principal architect of the architectural practice UNStudio. With his studio he designed, among others, the Erasmus Bridge in Rotterdam, the Moebius House in the Netherlands, the Mercede ...

, designed Suwon IPARK CITY, drawing inspiration from natural surrounding such as woods, valleys, lands, horizon, and water waves. Suwon IPARK CITY is characterized for its creative and resident-friendly design such as "Convertible Living Space" that can be reconfigured to serve different functions and "Library House" which transforms the living room into a study.

Brand Identity (B/I)

References

{{Reflist HDC Hyundai Development Company