INS Park, also known as INS Land and an acronym for Into Nothing Serious, is a music and entertainment complex in Shanghai, China. Located in Fuxing Park in the Huangpu District, it covers approximately 20,000 square metres across six floors. The complex contains multiple bar and club venues, as well as a 1,000 square-metre esports arena with a spectator capacity of 600.

Background

Ownership and funding

INS Park was founded by Chinese businessman and investor Dino Ying in June 2023. Ying is also the co-founder and chairman of esports organisation Hero Esports, whose key stakeholders include

Tencent Tencent Holdings Ltd. ( zh, s=腾讯, p=Téngxùn) is a Chinese Multinational corporation, multinational technology Conglomerate (company), conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimed ...

and Saudi government-owned Savvy Games Group. Not accounting for the property purchase price, the renovation and construction costs associated with the creation of INS Park were more than US$100 million, part of which was personally funded by Ying.

Operation

While the venues inside are operated independently, the complex has a single entry fee of ¥288 (approximately $40 USD), which grants attendees access to 10 different nightclubs and complimentary drinks. The complex has been dubbed as a “

Disneyland Disneyland is a amusement park, theme park at the Disneyland Resort in Anaheim, California. It was the first theme park opened by the Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney, ...

for adults” on the Chinese social media platform

Xiaohongshu Xiaohongshu (XHS; zh, s=小红书, p=Xiǎohóngshū, l=little red book), known in English as RedNote, is a Chinese social networking and E-commerce in China, e-commerce platform. , 70% of the platform's users are reportedly born after 1990, a ...

, aka. Rednote, and the concept for the space was to be "for young people to have fun,” according to the founder, Ying. Young people account for over 90% of the complex’s attendees. On Halloween 2023, approximately 50,000 people made their way into the area. The complex opened following a prolonged period of nightlife venue closure across China’s major cities due to lockdown restrictions during the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. The company plans to build three more INS Park-style venues: in Xi'an, Chengdu, and Shenzhen.

Esports Events

In addition to monthly events, the complex's esports arena hosted the group stage draw of the 2023

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International Championship and is expected to host more international events in future. The venue also hosted the launch ceremony of Hero Esport’s inaugural Asian Championship League (ACL) in September 2024. ACL is Asia’s first multi-title esports tournament and will have a prize pool of $2 million USD. The launch of INS Park preceded strong growth in the esports industry. Industry revenue grew by 4.6% in 2024, up to $3.8 billion USD, following a 1.3% decline in 2023.

Venues

Since opening in 2023, INS Park has hosted nightclubs, restaurants, music venues, a comedy club, a cocktail lounge, and a Chinese karaoke bar, in addition to its core esports arena. Cocktail bar Sober Company opened a venue in INS in 2023 after closing their previous premises 16 months prior. Upmarket club La Fin, on level 6 of INS, has been attended by Hong Kong singer-songwriter and Got7 member

Jackson Wang Jackson Wang ( zh, t=王嘉爾, s=王嘉尔; born Wang Ka-yee; 28 March 1994) is a Hong Kong rapper, singer, and songwriter. After a career as a competitive fencer, he joined the South Korean boy band Got7, which debuted under JYP Entertainm ...

. Other spaces include electronic music venues RADI and Dirty House and live music space KEZEE.

References