IGB Eletrônica S.A. (

Portuguese Portuguese may refer to: * anything of, from, or related to the country and nation of Portugal ** Portuguese cuisine, traditional foods ** Portuguese language, a Romance language *** Portuguese dialects, variants of the Portuguese language ** Portu ...

for ''IGB Electronics''), doing business as Gradiente, is a Brazilian

consumer electronics Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...

company based in

Manaus Manaus () is the capital and largest city of the Brazilian state of Amazonas. It is the seventh-largest city in Brazil, with an estimated 2020 population of 2,219,580 distributed over a land area of about . Located at the east center of the s ...

, and with offices in

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

. The company designs and markets many product lines, including video (e.g. televisions, DVD players), audio, home theater, high end acoustics, office and mobile stereo, wireless, mobile/smart phones, and tablets for the Brazilian market.

History

The company was founded in 1964. In 1993 they founded

Playtronic Playtronic Industrial Ltda. is a Brazilian video game company. Its original iteration was also a toy manufacturer and was based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. (consumer electronics compan ...

, a fully owned subsidiary who licensed the manufacturing of

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

consoles in Brazil, and while publishing games for various systems they also provided

translations of some games (among them, ''

South Park ''South Park'' is an American animated sitcom created by Trey Parker and Matt Stone and developed by Brian Graden for Comedy Central. The series revolves around four boys Stan Marsh, Kyle Broflovski, Eric Cartman, and Kenny McCormickand th ...

'' and '' Shadow Man'' for the

Nintendo 64 The (N64) is a home video game console developed by Nintendo. The successor to the Super Nintendo Entertainment System, it was released on June 23, 1996, in Japan, on September 29, 1996, in North America, and on March 1, 1997, in Europe and Au ...

). However, they stopped the partnership with Nintendo in 2003 because of the high price of the dollar at the time. In 1997, Gradiente established a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

with Finland-based telecommunications manufacturing firm

Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...

, where they were granted the license to manufacture variants of Nokia mobile phones locally under the Nokia and Gradiente brand names.

The Gradiente iPhone case

In 2000, Gradiente, now legally known as IGB Eletrônica SA, filed for the brand name "iphone" in Brazil's INPI (National Institute of Industrial Property, the trademark authority). Only by 2008 the Brazilian government granted full brand ownership for Gradiente, and currently (since January 2012), the company is selling Android-based smartphones under this name. Until 2008 that trademark is fully owned by IGB Eletrônica SA, which released its Android-powered ''iphone neo one'' under the Gradiente brand. The ''iphone neo one'' is sold for R$ 599 (about US$287), a dual-SIM handset running Android 2.3.4 Gingerbread. It has a 3.7-inch, 320 x 480 display, a 700 MHz CPU, 2GB of expandable storage, Bluetooth, 3G, WiFi and 5 / 0.3-megapixel camera.

References

External links

* Audio equipment manufacturers of Brazil Mobile phone manufacturers Phonograph manufacturers Multinational companies headquartered in Brazil Electronics companies established in 1964 1964 establishments in Brazil Companies listed on B3 (stock exchange) Brazilian brands Mobile phone companies of Brazil Electronics companies of Brazil Organisations based in Manaus {{Brazil-company-stub

History

The Gradiente iPhone case

See also

References

External links