iFood is a Brazilian

online food ordering Online food ordering is the process of ordering food, for Food delivery, delivery or pickup, from a website or other application. The product can be either ready-to-eat food (e.g., direct from a home-kitchen, restaurant, or a virtual restaurant) o ...

and

food delivery Retail food delivery is a courier service in which a restaurant, store, or independent food-delivery company delivers food to a customer. An order is typically made either through a restaurant or grocer's website or mobile app, or through a food ...

platform, operating in

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

and

Colombia Colombia (, ; ), officially the Republic of Colombia, is a country in South America with insular regions in North America—near Nicaragua's Caribbean coast—as well as in the Pacific Ocean. The Colombian mainland is bordered by the Car ...

. The company holds over 80% market share of the food delivery sector in Brazil. It is owned by Dutch-based

Prosus Prosus N.V., or Prosus, is a global investment group that is investing and operating across sectors and markets with long-term growth potential. It is among the largest technology investors in the world. Prosus has invested across multiple verti ...

(part of

Naspers Naspers Limited is a South African multinational internet, technology and multimedia holding company headquartered in Cape Town, with interests in online retail, publishing and venture capital investment. Naspers' principal shareholder is its ...

) and its Brazilian investment firm Movile. It merged its businesses in Argentina and Colombia with rivals PedidosYa in August 2018 and Domicilios.com in March 2021 respectively, brands of

Delivery Hero Delivery Hero is a German multinational online food-delivery service based in Berlin, Germany. The company operates in 50+ countries internationally in Europe, Asia, Latin America and the Middle East and partners with 500,000+ restaurants. Deli ...

which is also owned by Prosus. It operated as ''SinDelantal'' in Mexico until December 2020.

History

iFood was founded in 2011 by Patrick Sigrist, Guilherme Bonifacio, Eduardo Baer and Felipe Fioravante. Movile owns iFood as a subsidiary, with

Just Eat Just Eat (formerly known legally as Just Eat plc) is an online food order and delivery brand of Netherlands-based Just Eat Takeaway.com, and a former food delivery company. Just Eat was founded as a separate company in 2001 in Kolding, Denmark ...

owning a 33% stake in iFood until 2022.

provided funding when iFood had just started. It serves customers in Brazil and Mexico. It connected 15,000 restaurants to customers who collectively placed four million orders every month in 2018. iFood had £123.8m in sales, making it 16 times larger than the next largest delivery company in the region in 2018. iFood has 80% of the market share in Brazil of food deliveries and according to the book ''Business Despite Borders'', "iFood became a synonym of food delivery in Brazil." In August 2018, PedidosYa acquired the Argentinian business. In March 2021 the merger of the Colombian subsidiary with PedidosYa was approved. On 19 August 2022,

Just Eat Takeaway.com Just Eat Takeaway.com N.V. (formerly Takeaway.com; founded as Thuisbezorgd.nl) is a Dutch multinational online food ordering and delivery company, formed from the merger of London-based Just Eat and Amsterdam-based Takeaway.com in 2020. It is ...

sold its 33% stake in iFood to Prosus for €1.8 billion. This follows years of talks of Just Eat Takeaway selling their share in the company since 2020.

References

External links

Official website
{{Online food ordering 2011 establishments in Brazil Companies based in São Paulo Internet properties established in 2011 Online food ordering Brazilian brands