iD Mobile is a British

mobile virtual network operator A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

(MVNO) operating as iD Mobile Limited, using the

Three 3 is a number, numeral, and glyph. 3, three, or III may also refer to: * AD 3, the third year of the AD era * 3 BC, the third year before the AD era * March, the third month Books * '' Three of Them'' (Russian: ', literally, "three"), a 1901 ...

network. The company is a wholly owned subsidiary of

Currys plc Currys plc, formerly Dixons Carphone plc, is a British multinational electrical and telecommunications retailer and services company headquartered in London, England. It was formed on 7 August 2014 by the merger of Dixons Retail and Carphone ...

, and its services were launched on 12 May 2015. Until April 2018, service was also provided in the Republic of Ireland, again using the Three network.

Products and services

iD offers pay-monthly contracts for 24 months with a handset, or 1, 12 and 24 month SIM-only contracts. All services use the 3G, 4G or 5G signal from the Three network. These can be bought online via the iD Mobile website, via iD Mobile telephone sales or in a

Currys Currys (branded as Currys PC World between 2010 and 2021) is an electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones. E ...

Carphone Warehouse The Carphone Warehouse Limited was a mobile phone retailer based in London, United Kingdom. In August 2014 the company became a subsidiary of Currys plc (previously named "Dixons Carphone"), which was formed by the merger of its former parent Ca ...

store. Features include tethering, rollover of unused data allowance (to the next month only) and roaming (50 destinations).

Ireland

In June 2017, Dixons Carphone announced their intention to withdraw iD Mobile from the market in Ireland. Services ceased in April 2018, and iD Mobile Ireland filed for liquidation.

Advertising campaigns

iD mobile use the tag line 'Mobile done right', focusing on providing value packages with simple features. Previous advertising has included the

Fletcher Street Urban Riding Club The Fletcher Street Riding Club is a 501(c)(3) non-profit organization devoted to inner-city horsemanship in north Philadelphia. Part of a century-long tradition of black cowboys and horsemanship in Philadelphia, local horsemen maintain and care f ...

from North Philadelphia, British comedian

Asim Chaudhry Asim Chaudhry is a British comedian, writer, director and actor best known for playing Chabuddy G in the BBC mockumentary series ''People Just Do Nothing'', which he co-created. For this role, he won a Royal Television Society Award and was nomi ...

, and a year-long partnership with the

Kiss A kiss is the touch or pressing of one's lips against another person or an object. Cultural connotations of kissing vary widely. Depending on the culture and context, a kiss can express sentiments of love, passion, romance, sexual attraction, ...

Breakfast Radio show. In 2022, they sponsored ''

Friends ''Friends'' is an American television sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting ten seasons. With an ensemble cast starring Jennifer Aniston, Courteney Cox, Lisa ...

'' on Channel 5 featuring a series of sketches involving friends video calling each other in situations reminiscent of classic scenes from the sitcom. They also sponsored

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

's broadcasts of ''

Family Guy ''Family Guy'' is an American animated sitcom originally conceived and created by Seth MacFarlane for the Fox Broadcasting Company. The show centers around the Griffin family, Griffins, a dysfunctional family consisting of parents Peter Griff ...

'', with a series of sketches involving families texting and video calling each other to make jokes.

Financials and statistics

iD Mobile is part of

. In 2019, four years after launch, iD Mobile announced they had 1 million customers. For the year ending 30 April 2022, iD reported turnover of £100million and profit before tax of £23.9million.

References

External links

* {{Irish mobile phone companies 2015 establishments in England Companies based in the London Borough of Ealing Currys plc Mobile phone companies of the United Kingdom Mobile virtual network operators Telecommunications companies established in 2015