''ICv2'' is an online

trade magazine A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for th ...

that covers

geek culture The word ''geek'' is a slang term originally used to describe eccentric or non-mainstream people; in current use, the word typically connotes an expert or enthusiast obsessed with a hobby or intellectual pursuit. In the past, it had a generall ...

for retailers. ''ICv2s main areas of focus are

comic books A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...

anime is hand-drawn and computer-generated animation originating from Japan. Outside of Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, in Japan and in Japanese, (a term derived from a shortening of ...

, gaming, and

show business Show business, sometimes shortened to show biz or showbiz (since 1945), is a vernacular term for all aspects of the entertainment industry.''Oxford English Dictionary'' 2nd Ed. (1989) From the business side (including managers, agents, produce ...

products. The site offers news, reviews, analysis, and sales information for retailers and librarians. ''ICv2'' holds an annual trade conference in conjunction with the

New York Comic Con The New York Comic Con is an annual New York City fan convention dedicated to Western comics, graphic novels, anime, manga, video games, cosplay, toys, movies, and television. It was first held in 2006. History The New York Comic Con is a ...

; the company also periodically publishes ''ICv2 Retailer Guides'' in

hard copy ''Hard Copy'' is an American tabloid television show that ran in syndication from 1989 to 1999. ''Hard Copy'' was aggressive in its use of questionable material on television, including gratuitous violence. The original hosts of ''Hard Copy' ...

format. The site is produced by GCO, LLC, based in

Madison, Wisconsin Madison is the county seat of Dane County, Wisconsin, Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 United States Census, 2020 census the population was 269,840, making it the second-largest city in Wisconsin b ...

Name

''ICv2'' stands for ''Internal Correspondence'' version 2, named after a trade magazine published in the 1980s-1990s by Capital City Distribution.

History

Capital City Distribution co-founder Milton Griepp published ''Internal Correspondence'', first as a newsletter and then as a magazine, until Capital City was acquired by Diamond Comic Distributors in 1996, retaining rights to the name. He launched ''ICv2'' in January 2001. The ''ICv2 Retailer Guides'' magazines were launched in 2002. In 2011, ''ICv2'' began holding an industry conference on the eve of the

, at the

Jacob K. Javits Convention Center The Jacob K. Javits Convention Center, commonly known as the Javits Center, is a large convention center on Eleventh Avenue between 34th Street and 38th Street in Hell's Kitchen, Manhattan, New York City. It was designed by architect James ...

. Held annually, the ''ICv2'' event is now known as the "White Paper Happy Hour."MacDonald, Heidi
"NYCC ’15: ICv2 to host White Paper Happy Hour industry event,"
''The Beat'' (September 23, 2015). Griepp (on behalf of ''ICv2'') supervised the 2015 American Anime Awards balloting.

References

External links

* {{DEFAULTSORT:ICv2 Online magazines published in the United States Professional and trade magazines Magazines established in 2001 Magazines published in Wisconsin Magazines about comics