ICI Paris XL is a perfume shop chain founded in the late 1960s in Belgium. The name ICI Paris XL means 'This is Paris' and was derived from the train trips that were undertaken by the founders on their way to buy perfume from Paris. The XL refers to the location of the company's first store, which was located in
Ixelles
( French, ) or (Dutch, ), is one of the 19 municipalities of the Brussels-Capital Region, Belgium. Located to the south-east of Brussels' city centre, it is geographically bisected by the City of Brussels. It is also bordered by the muni ...
(pronounced XL), a neighbourhood of
Brussels
Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...
.
The Company was acquired by the
Kruidvat
Kruidvat is a Dutch retail, pharmacy and drugstore chain specialising in health and beauty products which also has branches in Belgium. The first Kruidvat was opened in September 1975 by Ed During and Dick Siebrand. Kruidvat Holding also owned ...
Group in 1996, which then in-turn became part of the
A.S. Watson Group in 2002.
After the acquisition by the
A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in Belgium, the Netherlands and Luxembourg.
References
All Good Scents
External links
Official website
AS Watson
CK Hutchison Holdings
Perfume houses
Beauty stores
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