iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone,

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a music pl ...

, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's

AdMob AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The ...

mobile advertising service. Similar to

, iAd facilitates integrating advertisements into applications sold on the iOS App Store. If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the

Safari A safari (; ) is an overland journey to observe wild animals, especially in eastern or southern Africa. The so-called "Big Five" game animals of Africa – lion, leopard, rhinoceros, elephant, and Cape buffalo – particularly form an importa ...

web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well. The iAd App Network was discontinued as of June 30, 2016. Since then the technology lives on in bot
Apple News Advertising
an
App Store Search Ads

Timeline

*March 2010 - acquisition of Quattro Wireless, which specializes in mobile advertising. *July 1, 2010 - launched platform iAd in iOS 4.0 for iPhone/iPod touch only. *November 2010 - began serving iAds in iOS 4.2(.1) for iPad. *December 2010 - launched in the UK and France. *January 2011 - starting in Germany. *February 2011 - lowered the minimum amount of advertising contract to $500,000. This is done to attract smaller advertisers. *July 8, 2011 - lowered the minimum amount of advertising contract to $300,000. This is due to return to a few large customers who have gone to a competitor. In particular,

Citigroup Citigroup Inc. or Citi (Style (visual arts), stylized as citi) is an American multinational investment banking, investment bank and financial services corporation headquartered in New York City. The company was formed by the merger of banking ...

and American retailer

JC Penney Penney OpCo LLC, doing business as JCPenney and often abbreviated JCP, is a midscale American department store chain operating 667 stores across 49 U.S. states and Puerto Rico. Departments inside JCPenney stores include Mens, Womens, Boys, Gir ...

Company. *February 2012 - lowered the minimum amount of advertising contract to $100,000. This is done to deal effectively with Google. Developer share of advertising revenue increased to 70%. *June 2013 - lowered the minimum amount of advertising to $50. It was speculated this was done due to low fill rates. *January 2016 - The iAd App Network (not iAd, just the advertise-your-app component) will be discontinued as of June 30, 2016. *June 2016 - The iAd App Network, an ads developer platform for the company's iPhone, iPod Touch, and iPad devices, officially shut down.

References

External links

Official website
IOS Apple Inc. services Computer-related introductions in 2010 {{Software-stub