i.TV (pronounced i dot TV) is a

second screen A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or Tablet computer, tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the te ...

and

social television Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increa ...

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

company, and creator of tvtag, a second screen app for iPhone. i.TV is also behind the popular namesake app for

iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...

and Android, and is co-creator of

Nintendo TVii The Nintendo Network is Nintendo's online service which provides online functionality for the Nintendo 3DS and Wii U systems and their compatible games. Announced on January 26, 2012 at an investors' conference, it is Nintendo's second online ser ...

for the

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...

video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can be played with a game controller. These may be home video game console, home consoles, which are generally placed i ...

. i.TV has standing partnerships with AOL, Huffington Post and ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...

'' magazine (''EW''), for which it powered viEWer, a

platform that enabled

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

viewers to interact with each other and ''EW'' editors, and product integration agreements with

TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...

, and

Comcast Comcast Corporation (formerly known as American Cable Systems and Comcast Holdings),Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corpora ...

. i.TV's financial backers include venture capital firms

Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...

(backer of

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...

and other companies),

RRE Ventures RRE Ventures is an American Venture capital, Venture Capital firm based in New York City. The firm primarily invests in Seed money, seed, Series A round, series A and series B rounds and focuses on companies operating in the software, internet, c ...

Rho Ventures Rho Capital Partners is a venture capital firm that actively invests in companies related to technology, new media, cleaning technology and healthcare. Rho Fund Investors, a division of Rho Capital Partners, is a fund of funds (FoF), or fund th ...

Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...

Investments,

DIRECTV DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. It ...

, and others. i.TV's

advisory board An advisory board is a body that provides non-binding strategic advice to the management of a corporation, organization, or foundation. The informal nature of an advisory board gives greater flexibility in structure and management compared to th ...

includes

Carlton Cuse Arthur Carlton Cuse (born March 22, 1959) is a screenwriter, showrunner, producer, and director, best known for the American television series ''Lost'', for which he made the ''Time'' list of the 100 most influential people in the world in 2010. ...

executive producer Executive producer (EP) is one of the top positions in the making of a commercial entertainment product. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights o ...

ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...

's ''

Lost Lost may refer to getting lost, or to: Geography *Lost, Aberdeenshire, a hamlet in Scotland * Lake Okeechobee Scenic Trail, or LOST, a hiking and cycling trail in Florida, US History *Abbreviation of lost work, any work which is known to have bee ...

'' and A&E's '' Bates Motel'', who in 2010 was named to the

Time 100 ''Time'' 100 (often stylized as ''TIME'' 100) is an annual listicle of the 100 most influential people in the world, assembled by the American news magazine ''Time''. First published in 1999 as the result of a debate among American academics, po ...

, an annual list of the "100 most influential people in the world"; and Gordon Ho, former executive vice president of

Walt Disney Studios Home Entertainment Buena Vista Home Entertainment, Inc., doing business as Walt Disney Studios Home Entertainment, is the home entertainment distribution arm of The Walt Disney Company. The division handles the distribution of Disney's films, television series, an ...

History

i.TV was founded in 2008 by

Brad Pelo Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS. Backed by Union Square Ventures, RRE Ventures, Rho Ventures, Ti ...

, who serves as CEO, and Justin Whittaker. Pelo previously co-founded

Folio Corporation Folio Corporation was founded in 1987 to publish books on CD-ROMs. History The first product, NFolio 1.2, was shipped in September 1988 as part of Novell NetWare. Users typing "help" at any DOS prompt on a Novell network were presented with th ...

and served as founding CEO of the parent company of

Ancestry.com Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. In November 2018, ...

, among other ventures and projects. In May 2011 i.TV and

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. AOL TV receives 1.6 million hits per day. In November 2013 i.TV acquired

GetGlue tvtag (formerly GetGlue) was a social networking website and mobile app for television fans. Users " check into" the shows, movies and sports that they consumed using a website, mobile website, or mobile app. GetGlue's service was launched in J ...

, maker of a leading

and social TV check-in platform. Headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, GetGlue reportedly has over 4.5 million registered users. In January 2014 i.TV launched tvtag, a second screen iPhone app that provides a feed of television moments that users can then share, doodle on and comment on in a variety of ways. These moments in a “tagline” are captured and curated by a team of 50 staffers. A year later, tvtag was shut down.

References

External links

* * {{Twitter, name=i.TV Software companies based in Utah Social software IOS software Android (operating system) software Software companies established in 2008 Defunct software companies of the United States 2008 establishments in Utah Software companies disestablished in 2015 2015 disestablishments in Utah