"I'm Lovin' You" (stylised as "I'm lovin' you") is Japanese/Korean musician

Iconiq Lee Ayumi (born August 25, 1984), professionally known as Ayumi (previously Ahyoomee) in South Korea and Yumi Itō (previously ICONIQ) in Japan, is a Japanese-born South Korean singer, actress and entertainer based in Japan and South Korea. Sh ...

's debut Japanese solo single, a duet with

Exile Exile is primarily penal expulsion from one's native country, and secondarily expatriation or prolonged absence from one's homeland under either the compulsion of circumstance or the rigors of some high purpose. Usually persons and peoples suf ...

vocalist Atsushi. It was released on January 27, 2010 as a digital download to cellphones, as well as a special release CD in rental stores, featuring shortened versions of "I'm Lovin' You" and Iconiq's second digital single, "

Change Myself ''Change Myself'' is Japanese pop musician Iconiq's debut album, released on March 10, 2010. The album was initially planned for a February 24 release, which was postponed for two weeks. Background Iconiq originally released music in Japan and ...

Writing

The song is an upbeat R&B song, described in the press as "a love story about the moment when friends become lovers." The lyrics are observations by two different people, who see each other and wish that they were each other's partner. Iconiq and Atsushi collaborated because they wanted to create similar types of music. Atsushi thought a collaboration would be interesting, due to the pair having the same hairstyle.

Promotion

"I'm Lovin' You" was first unveiled in a commercial for

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and ...

's Maquillage cosmetics line, featuring actress

Juri Ueno is a Japanese actress. She first gained recognition in the 2005 film ''Swing Girls'' where she was a recipient of Newcomer of the Year prize at the Japanese Academy Awards. Ueno achieved mainstream success for playing the titular role in the live ...

, in late November 2009. At the time, large-scale billboard showcasing Iconiq's image began to appear around Japan. The song was released at

Recochoku is a Japanese entertainment conglomerate led by founder Max Matsuura and headquartered in Tokyo, Japan. Founded in 1988, the company manages J-pop talents like Ayumi Hamasaki and internet sensation PikoTaro. It has also shifted into other busi ...

on December the 9th, 2009, where it became the most popular at Recochoku for an entire week, the first time a debut artist has achieved this. By late January, the song had been downloaded as a ringtone approximately 300,000 times.

Music video

The music video depicts Iconiq in several white, round futuristic rooms, that are fitted with many technological screens. She uses these screens to access footage of Atsushi, performing the song in a black leather room. She also uses holographic glasses and her cellphone to access similar footage. She also accesses footage of herself in a tiger print costume and masquerade mask on her bed. A prompt comes up on her wall screen, asking if she would like to "delete all memories." She clicks yes, reconsiders and frantically presses cancel, causing the data to be recovered. The final scenes show Iconiq and Atsushi performing the song to each other in front of screens in their own separate rooms (with Iconiq occasionally appearing as an image on Atsushi's screen). The video was shot in a studio the outskirts of Tokyo in the end of December, 2009. The video was first unveiled on February 24, 2010, at Iconiq's official website, where it was broadcast for only a single week to people who signed up for free membership into Iconiq's online fan club.

Track listing

Chart rankings

Release history

References

{{authority control Iconiq songs 2010 debut singles Japanese-language songs 2010 songs Rhythm Zone singles