''I'm Doing It'' is the debut

studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...

by Australian

Indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and sub ...

singer

E^ST Melisa Bester, who performs as E^ST or East, is a South African-born Australian singer-songwriter and musician. She has released four extended plays, ''Old Age'' (2014), ''The Alley'' (September 2015), ''Get Money!'' (July 2016) and ''Life Ain' ...

. The album was announced on 10 March 2020, and was originally scheduled for release on 10 June 2020 but was delayed until 31 July 2020 due to the

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. Two secret shows planned for

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and

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...

were also cancelled. Speaking to Eat This Music, E^ST explains ''I'm Doing It'' "is an album about feeling like you don't have your act together and trying to navigate heartbreak and mental health struggles while trying to better yourself as a person." The album was nominated for Best Album at the 2021

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Critical reception

Dylan Marshall of ''The AU Review'' said "First and foremost, ''I'm Doing It'' portrays E^ST as an artist who’s freshly out of a relationship and looking at not only getting through it, but becoming a better person because of it". Marshall went on to say " t'san album full of emotion, story telling and embracing the basic needs and wants of being a human; ''I'm Doing It'' is a rollercoaster of emotions." In a positive review, James d'Apice of ''The Music AU'' said "If an artist is pretty good by their late teens - as E^ST was - there's an expectation that by their early 20s they should be near their peak. Anything less would be a disappointment. Here, with E^ST’s debut album, we hold that most delicious of cultural products: potential realised. Treasure this." Poppy Reid of ''

Rolling Stone Australia ''Rolling Stone'' Australia is the Australian edition of the United States' ''Rolling Stone'' magazine devoted to music, politics, and popular culture, published monthly. The Australian version of ''Rolling Stone'' was initially published in 197 ...

'' said the album "shows a maturity redolent of a person who was not only willing to feel every piece of their heart when it broke, but also displayed each piece in front of them, examining the fractures before piecing it back together." Jackson Langford of ''Music Feeds'' exclaimed "Naming your debut album ''I'm Doing It'' is a bold and soul-bearing move. It can be said in a defiant and resistant way. It can be said in a defeatist and morose way. It can be said with eyes closed and heart open, as you prepare to dive headfirst into the deep unknown. E^ST goes through all that and then some on her long-awaited first LP, as she struggles to process heartbreak and scrambles to put the pieces back together again."

Critical reception

Track listing

Charts

Release history

References