Händlmaier's is a condiment brand manufactured by Luise Händlmaier Senffabrikation GmbH & Co. KG, based in Regensburg,

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. They are primarily known for their sweet Bavarian mustard.

Products

Händlmaier's best-known product is a coarse, sweet mustard. The company also produces conventional mustard, horseradish sauce, salad dressing, and other condiments.

History

In 1910, master butcher Karl and his wife Johanna Händlmaier founded a butcher shop on Gesandtenstraße in Regensburg. In 1914, Johanna Händlmaier created a recipe for a sweet Bavarian mustard, which today is principally consumed with

Weißwurst A Weisswurst ( German ''Weißwurst'' , literally ''white sausage''; bar, Weißwuascht) is a traditional Bavarian sausage made from minced veal and pork back bacon. It is usually flavored with parsley, lemon, mace, onions, ginger and carda ...

and

Leberkäse (German, literally means 'liver-cheese'; sometimes spelled ''Leberkäs'' or ''Leberka(a)s'') in Austria and the Swabian, Bavarian and Franconian parts of Germany, 'leverkaas' in the Netherlands and ''Fleischkäse'' ("meat-cheese") in Saarland, ...

. In 1945, after the end of the Second World War, Karl Händlmaier's son Joseph took over the butcher shop and ran it together with his wife. After the death of Joseph in 1955, his widow Luise ran the butcher shop until 1964, when, at the age of 54, she sold all six locations to a local sausage producer to concentrate exclusively on the production and sale of the sweet mustard. After the death of Luise Händlmaier in 1981, the company was run by Christa Aumer, Luise's daughter. In 1988, Christa Aumer's son Franz Wunderlich assumed control of the company. The firm relocated in 1992 from the Regensburg city center into an industrial area Haslbach further outside the city. From there, the company also produces mustard for

private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

discount chains such as

Aldi Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, when ...

Lidl Lidl Stiftung & Co. KG (; ) is a German international discount retailer chain that operates over 11,000 stores across Europe and the United States. Headquartered in Neckarsulm, Baden-Württemberg, the company belongs to the Schwarz Group, whi ...

Figures

Händlmaier is the

market leader Market dominance describes when a firm can control markets. A dominant firm possesses the power to affect competition and influence market price. A firms' dominance is a measure of the power of a brand, product, service, or firm, relative to ...

in Germany for sweet mustard, with a market share over 80% in 2017, with a turnover of €13 million in 2004. Händlmaier is organized as a GmbH & Co. KG.

Sponsorship

In the

2012–13 2. Bundesliga The 2012–13 2. Bundesliga was the 39th season of the 2. Bundesliga, Germany's second-level football league. The season began on 3 August 2012 and ended with the last games on 19 May 2013, with a winter break held between the weekends around 1 ...

season, Händlmaier was the main sponsor for SSV Jahn Regensburg.Main sponsor
on ssv-jahn.de, visited on 10 December 2013

References

{{DEFAULTSORT:Handlmaier Food and drink companies of Germany Companies based in Regensburg Mustard (condiment) Food and drink companies established in 1910 1910 establishments in Germany

Products

History

Figures

Sponsorship

See also

References