Hudl is a product and service of Agile Sports Technologies, Inc. - a

Lincoln, Nebraska Lincoln is the capital city of the U.S. state of Nebraska and the county seat of Lancaster County. The city covers with a population of 292,657 in 2021. It is the second-most populous city in Nebraska and the 73rd-largest in the United Sta ...

based company providing tools for coaches and

athletes An athlete (also sportsman or sportswoman) is a person who competes in one or more sports that involve physical strength, speed, or endurance. Athletes may be professionals or amateurs. Most professional athletes have particularly well-deve ...

to review game footage and improve team play. Its initial product line served college and professional

American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wi ...

teams; today the company provides video services to youth, amateur, and professional teams in American football as well as other sports including

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...

and

lacrosse Lacrosse is a team sport played with a lacrosse stick and a lacrosse ball. It is the oldest organized sport in North America, with its origins with the indigenous people of North America as early as the 12th century. The game was extensively ...

. Founded in 2006, the company is based in Lincoln's historic Haymarket District. Initially the company sourced talent from the

University of Nebraska–Lincoln The University of Nebraska–Lincoln (Nebraska, NU, or UNL) is a public land-grant research university in Lincoln, Nebraska. Chartered in 1869 by the Nebraska Legislature as part of the Morrill Act of 1862, the school was known as the Universi ...

, including the Jeffrey S. Raikes School; today the company has employees across a number of states in America and internationally, with office locations in London and Sydney. In August 2013, according to

Inc. Magazine ''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events ...

, Hudl was the 149th fastest growing private company in the United States, and the fastest-growing private company in Nebraska. Hudl was the fastest growing private company in Nebraska again in 2014. By 2015, Hudl grew to 230 employees across four offices as it took on its first round of institutional funding in April with $72.5 million from

Accel Partners Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional ...

. Hudl made

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

's list of Most Innovative Companies in 2016. In July 2017, Hudl announced an additional round of funding totaling $30 million, led by existing investors

, Jeff and Tricia Raikes, and

Nelnet Nelnet, Inc., is a United States-based conglomerate that deals in the administration and repayment of student loans and education financial services. The company is headquartered in Lincoln, Nebraska. The company provides a range of products t ...

. In May 2020, Hudl received funding from

Bain Capital Bain Capital is an American private investment firm based in Boston. It specializes in private equity, venture capital, credit, public equity, impact investing, life sciences, and real estate. Bain Capital invests across a range of industry ...

Headquarters

In April 2015, Hudl announced plans to build a new global headquarters in Lincoln's historic Haymarket, where it has leased office space since shortly after its founding. The new building, completed in November 2017, is near Lincoln's Pinnacle Bank Arena and Railyard entertainment district, and is one of the largest office buildings constructed in downtown Lincoln since 2006.

Acquisitions

Hudl has acquired several of its largest competitors, as well as companies that offer complementary services to its high school sports video offering. In July 2011, Hudl acquired Digital Sports Video (DSV), which at the time was the company's primary competitor. A year later, in June 2012, Hudl again acquired its next largest competitor in APEX Sports Software of Lower Burwell, Pennsylvania. In 2014, Hudl made moves into the international soccer market with its acquisition of Replay Analysis, while committing to open a London office, where Replay Analysis was based. Shortly thereafter, in September 2014, Hudl acquired Ubersense of Boston, Massachusetts, which specialized in slow-motion performance capture for athletes from recreational to Olympic and professional levels. Less than a year later in the summer of 2015, Hudl acquired Sportstec, an Australian-based sports performance analysis company that served elite professional teams around the world. Following the acquisition Hudl relocated Sportstec's existing Warriewood office to Sydney's central business district. VolleyMetrics, a leader in volleyball analytics and video exchange based out of Provo, Utah, was acquired by Hudl in late 2017. In May 2019, Hudl acquired one of its largest competitors, Krossover. On August 19, 2019, Hudl acquired Wyscout. In May 2022, Hudl announced that they have acquired Spanish, wearable human performance measuring technology company, Realtrack Systems.

References

External links

* {{Official website, http://www.hudl.com Companies based in Nebraska Companies based in Lincoln, Nebraska