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''How to Win Friends and Influence People'' is a 1936
self-help Self-help or self-improvement is a self-guided improvement''APA Dictionary of Physicology'', 1st ed., Gary R. VandenBos, ed., Washington: American Psychological Association, 2007.—economically, intellectually, or emotionally—often with a subs ...
book written by
Dale Carnegie Dale Carnegie (; spelled Carnagey until c. 1922; November 24, 1888 – November 1, 1955) was an American writer and lecturer, and the developer of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal ...
. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. Carnegie had been conducting business education courses in New York since 1912. In 1934,
Leon Shimkin Leon Shimkin (April 7, 1907 – May 25, 1988) was an American businessman who helped to build Simon & Schuster into a major publishing company. Shimkin was responsible for many self-help bestsellers turning Dale Carnegie's lectures into t ...
, of the publishing firm
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publi ...
, took one of Carnegie's 14-week courses on human relations and public speaking, and later persuaded Carnegie to let a stenographer take notes from the course to be revised for publication. The initial five thousand copies of the book sold exceptionally well, going through 17 editions in its first year alone. In 1981, a revised edition containing updated language and anecdotes was released. The revised edition reduced the number of sections from six to four, eliminating sections on effective business letters and improving marital satisfaction. In 2011, it was number 19 on ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
''s list of the 100 most influential books.


Contents

The 1981 edition of ''How to Win Friends and Influence People'' is broken into the following parts: "Twelve Things This Book Will Do For You", "Fundamental Techniques in Handling People", "Twelve Ways to Win People to Your Way of Thinking", and "Be a Leader: How to Change People Without Giving Offense or Arousing Resentment". The 1936 edition also contained "Letters That Produced Miraculous Results" and "Seven Rules for Making Your Home Life Happier".


Origins

Before ''How to Win Friends and Influence People'' was released, the genre of self-help books had an ample heritage. Authors such as Orison Swett Marden and
Samuel Smiles Samuel Smiles (23 December 1812 – 16 April 1904) was a British author and government reformer. Although he campaigned on a Chartist platform, he promoted the idea that more progress would come from new attitudes than from new laws. His prim ...
had enormous success with their self-help books in the late 19th and early 20th centuries. Dale Carnegie began his career teaching night classes at a
YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams in London, originally ...
in New York, later expanding to YMCAs in Philadelphia and Baltimore. He then taught independently at hotels in London, Paris, New York, Boston, Philadelphia, and Baltimore, writing small booklets to go along with his courses. After one of his 14-week courses, he was approached by publisher
Leon Shimkin Leon Shimkin (April 7, 1907 – May 25, 1988) was an American businessman who helped to build Simon & Schuster into a major publishing company. Shimkin was responsible for many self-help bestsellers turning Dale Carnegie's lectures into t ...
of the publishing house
Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publi ...
. Shimkin urged Carnegie to write a book, but he was not initially persuaded. Shimkin then hired a stenographer to type up what he heard in one of Carnegie's long lectures and presented the transcript to Carnegie, who edited and revised it into a final form. To market the book, Shimkin sent 500 copies of the book to former graduates of the Dale Carnegie Course, with a note that pointed out the utility of the book for refreshing students with the advice they had learned.Giles, Kemp. ''Dale Carnegie'' (New York: St. Martin's, 1989) The 500 mailed copies brought orders for over 5,000 more copies of the book and Simon & Schuster had to increase the original print order of 1,200 quickly. Shimkin also ran a full page ad in the ''New York Times'' complete with quotes by
Andrew Carnegie Andrew Carnegie (, ; November 25, 1835August 11, 1919) was a Scottish-American industrialist and philanthropist. Carnegie led the expansion of the American steel industry in the late 19th century and became one of the richest Americans in ...
and John D. Rockefeller on the importance of human relations. Originally published in November 1936, the book reached the ''New York Times'' best-seller list by the end of the year, and did not fall off for the next two years. Simon & Schuster continued to advertise the book relying heavily on testimonials as well as the testable approach the book offered.


Reception

''How to Win Friends and Influence People'' became one of the most successful books in American history. It went through 17 print editions in its first year of publishing and sold 250,000 copies in the first three months. The book has sold over 30 million copies worldwide since and annually sells in excess of 250,000 copies. A 2013
Library of Congress The Library of Congress (LOC) is the research library that officially serves the United States Congress and is the ''de facto'' national library of the United States. It is the oldest federal cultural institution in the country. The libra ...
survey ranked Carnegie's volume as the seventh most influential book in American history. ''How to Win Friends and Influence People'' was number eight on the list of "Top Check Outs Of All Time" by the
New York Public Library The New York Public Library (NYPL) is a public library system in New York City. With nearly 53 million items and 92 locations, the New York Public Library is the second largest public library in the United States (behind the Library of Congress) ...
. After ''How to Win Friends and Influence People'' was published in November 1936 and ascended rapidly on best-seller lists, the ''
New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' reviewed it in February 1937. They offered a balanced criticism arguing that Carnegie indeed offered insightful advice in dealing with people, but that his wisdom was extremely simple and should not overrule the foundation of actual knowledge. The satirical writer
Sinclair Lewis Harry Sinclair Lewis (February 7, 1885 – January 10, 1951) was an American writer and playwright. In 1930, he became the first writer from the United States (and the first from the Americas) to receive the Nobel Prize in Literature, which was ...
waited a year to offer his scathing critique. He described Carnegie's method as teaching people to "smile and bob and pretend to be interested in other people's hobbies precisely so that you may screw things out of them." However, despite the criticism, sales continued to soar and the book was talked about and reviewed as it rapidly became mainstream. Scholarly critique was little and oscillated over time. Due to the book's lay appeal, it was not significantly discussed in academic journals. In the early stages of the book's life, the few scholarly reviews that were written explained the contents of the book and attempted to describe what made the book popular. As time passed, however, scholarly reviews became more critical, chiding Carnegie for being insincere and manipulative. ''How to Win Friends and Influence People'' was written for a popular audience and Carnegie successfully captured the attention of his target. The book experienced mass consumption and appeared in many popular periodicals, including garnering 10 pages in the January 1937 edition of ''
Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wif ...
''. The book continued to remain at the top of best-seller lists and was even noted in the ''New York Times'' to have been extremely successful in
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, much to the writer's bewilderment. He wrote that Carnegie would rate "butter higher than guns as a means of winning friends" something "diametrically opposite to the official German view." Carnegie described his book as an "action-book" but it is today categorized as one of the first in the
self-help Self-help or self-improvement is a self-guided improvement''APA Dictionary of Physicology'', 1st ed., Gary R. VandenBos, ed., Washington: American Psychological Association, 2007.—economically, intellectually, or emotionally—often with a subs ...
genre. Almost every self-help book since has borrowed some type of style or form from Carnegie's "path-breaking best seller."


Legacy

*
Warren Buffett Warren Edward Buffett ( ; born August 30, 1930) is an American business magnate, investor, and philanthropist. He is currently the chairman and CEO of Berkshire Hathaway. He is one of the most successful investors in the world and has a net ...
took the Dale Carnegie course "How to Win Friends and Influence People" when he was 20 years old, and to this day has the diploma in his office. *The book is said to have greatly influenced the life of television and film actress Donna Reed. It was given to her by her high school chemistry teacher Edward Tompkins to read as a sophomore at Denison (Iowa) High School in 1936. Upon reading it she won the lead in the school play, was voted Campus Queen and was in the top 10 of the 1938 graduating class. *
Charles Manson Charles Milles Manson (; November 12, 1934November 19, 2017) was an American criminal and musician who led the Manson Family, a cult based in California, in the late 1960s. Some of the members committed a series of nine murders at four loca ...
used what he learned from the book in prison to manipulate women into killing on his behalf. * During the 1998 kidnapping of LDS missionaries in Saratov, Russia the kidnapped missionaries used strategies from the book in an attempt for leniency from their captors.


References


External links

* {{DEFAULTSORT:How To Win Friends And Influence People 1936 non-fiction books Self-help books Books about friendship Books by Dale Carnegie