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Horace Wooten Busby Jr. (March 10, 1924 – May 31, 2000) was an American opinion journalist,
speechwriter A speechwriter is a person who is hired to prepare and write speeches that will be delivered by another person. Speechwriters are employed by many senior-level elected officials and executives in the government and private sectors. They can also b ...
, consultant, and
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
expert. He was considered one of Lyndon B. Johnson's closest confidants before and during his
term Term may refer to: * Terminology, or term, a noun or compound word used in a specific context, in particular: **Technical term, part of the specialized vocabulary of a particular field, specifically: ***Scientific terminology, terms used by scient ...
as
President of the United States The president of the United States (POTUS) is the head of state and head of government of the United States of America. The president directs the executive branch of the federal government and is the commander-in-chief of the United States ...
.


Family of origin

Horace Busby was born on March 10, 1924The White House: ''Biographic Information on Horace Busby'' (22 July 1968,
Press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...
), copy at ''Lyndon Baines Johnson Library''.
in
Fort Worth, Texas Fort Worth is the fifth-largest city in the U.S. state of Texas and the 13th-largest city in the United States. It is the county seat of Tarrant County, covering nearly into four other counties: Denton, Johnson, Parker, and Wise. Accord ...
. He had one brother (Eldon B.) and one sister (Willie Mae). first published in ''Christian Worker'', June 1979. His father Horace Wooten Busby was a
preacher A preacher is a person who delivers sermons or homilies on religious topics to an assembly of people. Less common are preachers who preach on the street, or those whose message is not necessarily religious, but who preach components such as ...
and evangelist of the Church of Christ, who was active in many states in the United States, but particularly in
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
and Oklahoma. Horace Wooten Busby Jr.'s great-grandfather was among the elders of the Cumberland Presbyterian Church. His mother Viola Mae, née Wise (1886–1967), was also an
evangelical Evangelicalism (), also called evangelical Christianity or evangelical Protestantism, is a worldwide interdenominational movement within Protestant Christianity that affirms the centrality of being " born again", in which an individual expe ...
Christian.


School and studies

Horace Busby first attended ''Lorenzo de Zavala Eighth Ward Elementary School'' in Fort Worth. During the second half of the 1930s, he was a junior high school student. During this time, he suffered from asthma and other illnesses for two years, which made it impossible for him to attend school. However, he successfully took the exams. While still at school, he developed a keen interest in domestic politics, which at the time was dominated by Franklin Delano Roosevelt's New Deal, and in international politics. He followed politics through
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
,
Life Life is a quality that distinguishes matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes, from that which does not, and is defined by the capacity for Cell growth, growth, reaction to Stimu ...
and the
radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...
. He graduated from Fort Worth's ''Paschal High School'' in June 1941. From 1941 to 1946, he studied at the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,07 ...
without graduating. He had influence as editor of the student newspaper The Daily Texan while in college. Busby, who revered Roosevelt, showed, a clearly liberal profile and defended
academic freedom Academic freedom is a moral and legal concept expressing the conviction that the freedom of inquiry by faculty members is essential to the mission of the academy as well as the principles of academia, and that scholars should have freedom to teac ...
. The background to this was, in particular, the dismissal of Homer P. Rainey in November 1944. The president of the University of Texas had stood up for reform-minded professors who had been dismissed by the university administration in 1942 because they had spoken out in favor of New Deal programs. In addition, Rainey had protested attempts to ban the reading of certain books at the university.


Professional activities

After graduating from high school, he worked temporarily at a Fort Worth
radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...
. After leaving the university, he worked from 1947 to 1948 as a journalist for the
news agency A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. A news agency may also be referred to as a wire service, newswir ...
''
International News Service The International News Service (INS) was a U.S.-based news agency (newswire) founded by newspaper publisher William Randolph Hearst in 1909.
''. From mid-March 1948 he worked for Lyndon Johnson, shortly before the latter decided to run for a post in the U.S. Senate. This was the beginning of a collaboration in which Busby, also called Buzz by friends, often "served as LBJ's other self". Johnson made Busby a member of his team after winning the election. When Johnson became chairman of the new
subcommittee A committee or commission is a body of one or more persons subordinate to a deliberative assembly. A committee is not itself considered to be a form of assembly. Usually, the assembly sends matters into a committee as a way to explore them more ...
established in 1950 to deal with the readiness of U.S. armed forces ''(Armed Services Preparedness Subcommittee)'', Busby was among his assistants and served as editor of reports from that Senate panel. In 1953, Busby worked for Price Daniel, also a senator for the state of Texas; from 1954 to 1957, he operated as a freelance consultant and publicist with offices in
Austin, Texas Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
, and
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
Cooperation with Johnson became closer again when Busby advised the ''Senate Armed Services Committee'' particularly on matters relating to the U.S. space program. This committee was chaired by Lyndon Johnson. During the period of Johnson's vice presidency (1961–1963) Busby accompanied him on his trips abroad. It was Busby who rounded out the text of the speech Johnson delivered on the
Gettysburg Battlefield The Gettysburg Battlefield is the area of the July 1–3, 1863, military engagements of the Battle of Gettysburg within and around the borough of Gettysburg, Pennsylvania. Locations of military engagements extend from the site of the first shot ...
on May 30, 1963, 100 years after Abraham Lincoln's
Gettysburg Address The Gettysburg Address is a speech that U.S. President Abraham Lincoln delivered during the American Civil War at the dedication of the Soldiers' National Cemetery, now known as Gettysburg National Cemetery, in Gettysburg, Pennsylvania on the ...
, to urge progress on
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life o ...
for African Americans. From November 1963 to September 1965, he served as Special Assistant to the President and secretary of the cabinet He took a leading part in the writing of a series of speeches delivered by Lyndon Johnson as U.S. president. These included speeches concerning the
Great Society The Great Society was a set of domestic programs in the United States launched by Democratic President Lyndon B. Johnson in 1964–65. The term was first coined during a 1964 commencement address by President Lyndon B. Johnson at the Universit ...
, Johnson's domestic reform program. Among the important speeches were also '' Let Us Continue'', Johnson's first address as the 36th president of the United States on Nov. 27, 1963, five days after the assassination of his predecessor,
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...
, further, the televised address in which Johnson, on March 31, 1968, announced a halt to the bombing of
North Vietnam North Vietnam, officially the Democratic Republic of Vietnam (DRV; vi, Việt Nam Dân chủ Cộng hòa), was a socialist state supported by the Soviet Union (USSR) and the People's Republic of China (PRC) in Southeast Asia that existed f ...
and that he would not seek reelection. Already on January 14, 1968, the President had confidentially informed Busby that he would not be available for another term. After 1969, he worked in Washington as a
management consultant Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultants ...
, political analyst, and publisher. He edited the newsletters ''The American Businessman'' and ''The Busby Papers, among others''. Among the clients of his management consultancy were Mobil Oil and
American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...
.


Private life

Horace Busby was married to Mary Virginia Alves. The marriage was divorced. He had one son (Scott), two daughters (Betsy and Leslie) and a granddaughter (Eleonora). He was preceded in death by another granddaughter (Blythe). Like Johnson, Busby was a heavy smoker.Hugh Sidey: ''Introduction''. In: Horace Busby: ''The thirty-first of March. An intimate portrait of Lyndon Johnson's final days in office''. Farrar, Straus and Giroux, New York 2005, p. xvi
online
.
In 1997, he moved to
Santa Monica, California Santa Monica (; Spanish: ''Santa Mónica'') is a city in Los Angeles County, situated along Santa Monica Bay on California's South Coast. Santa Monica's 2020 U.S. Census population was 93,076. Santa Monica is a popular resort town, owing t ...
. He died there three years later.


Publications

* ''The thirty-first of March. An intimate portrait of Lyndon Johnson's final days in office''. Farrar, Straus and Giroux, New York 2005, . * ''Reflections on a Leader''. In: Kenneth W. Thompson (Hrsg.): ''The Johnson presidency. Twenty intimate perspectives of Lyndon B. Johnson''. Lanham, Md, University Press of America, 1987, , pp. 251–270.


References


External links


''Oral Histories -- Horace Busby''
Transcript of oral history interviews with Horace Busby from the 1980s. Website of Lyndon Baines Johnson Library & Museum *
Finding aid A finding aid, in the context of archival science, is an organization tool, a document containing detailed, indexed, and processed metadata and other information about a specific collection of records within an archive. Finding aids often consist o ...
of th
folders and files of Horace Busby
at ''Lyndon Baines Johnson Library & Museum'' {{DEFAULTSORT:Busby, Horace 1924 births 2000 deaths American opinion journalists People from Fort Worth, Texas Ghostwriters Lyndon B. Johnson