Hongtashan () is a Chinese brand of

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, owned and manufactured by Hongta Group, formerly known as Yuxi Cigarette Factory. The brand was founded as a gift contributing to the 10th anniversary of the Chinese Communists winning the

Chinese Civil War The Chinese Civil War was fought between the Kuomintang-led government of the Republic of China and forces of the Chinese Communist Party, continuing intermittently since 1 August 1927 until 7 December 1949 with a Communist victory on m ...

and the proclamation of the People's Republic of China.

History

Hongtashan was launched in 1959 and gets its name from the location of its main production facility, Hongtashan Hill ('Red

Pagoda A pagoda is an Asian tiered tower with multiple eaves common to Nepal, India, China, Japan, Korea, Myanmar, Vietnam, and other parts of Asia. Most pagodas were built to have a religious function, most often Buddhist but sometimes Taoist, ...

Hill') in

Yuxi Yuxi () is a prefecture-level city in the central part of Yunnan province of the People's Republic of China. The administrative center of Yuxi is Hongta District. Yuxi is approximately south of Kunming. Geography Yuxi is located in the center ...

. The cigarettes are made with a flue-cured

tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

type and therefore sugar and

nicotine Nicotine is a natural product, naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreational drug use, recreationally as a stimulant and anxiolytic. As ...

levels are relatively high. Hongtashan cigarettes are mainly sold in China, though the export business is still a major operation, under the control of Indonesian businessman

Ted Sioeng Ted Sioeng (pronounced 'shyong'People's Daily The ''People's Daily'' () is the official newspaper of the Central Committee of the Chinese Communist Party (CCP). The newspaper provides direct information on the policies and viewpoints of the CCP. In addition to its main Chinese-language ...

, beating household appliances brand

Haier Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. It designs, develops, manufactures and sells products including refrigerators, air conditioners, washin ...

. In 2004,

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China ( abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delt ...

-based distributor Silver Base Sales Manager Alex Chung (left) and Marco Tse, reported that they wanted to export the Hongtashan Premium variant to European and U.S. based Duty Free airport shops after the ease of visa restrictions for Chinese abroad. Retailers from

Heathrow Airport Heathrow Airport (), called ''London Airport'' until 1966 and now known as London Heathrow , is a major international airport in London, England. It is the largest of the six international airports in the London airport system (the others be ...

Charles de Gaulle Airport Paris Charles de Gaulle Airport (french: Aéroport de Paris-Charles-de-Gaulle, ), also known as Roissy Airport or simply Paris CDG, is the principal airport serving the French capital, Paris ( and its metropolitan area), and the largest intern ...

San Francisco International Airport San Francisco International Airport is an international airport in an unincorporated area of San Mateo County, south of Downtown San Francisco. It has flights to points throughout North America and is a major gateway to Europe, the Middle E ...

and

Amsterdam Airport Schiphol Amsterdam Airport Schiphol , known informally as Schiphol Airport ( nl, Luchthaven Schiphol, ), is the main international airport of the Netherlands. It is located southwest of Amsterdam, in the municipality of Haarlemmermeer in the province ...

expressed interest in the product during the TFWA World Exhibition 2004, and they were firming up the details with Silver Base. Southeast Asian airports began selling the cigarettes from April 2004 onwards. Of these locations,

Singapore Changi Airport Singapore Changi Airport, commonly known as Changi Airport , is a major civilian international airport that serves Singapore, and is one of the largest transportation hubs in Asia. As one of the world's busiest airports by international passen ...

sold the highest volume. In 2013, The China Whisperer named Hongtashan one of the most expensive cigarettes on the Chinese market, costing 500

Chinese Yuan The renminbi (; symbol: ¥; ISO code: CNY; abbreviation: RMB) is the official currency of the People's Republic of China and one of the world's most traded currencies, ranking as the fifth most traded currency in the world as of April 202 ...

per carton. It was worth an estimated $3.9 billion according to the Beijing Famous Brand- Name Asset Appraisal Firm in 1995.

References

{{Reflist Chinese cigarette brands China Tobacco 1959 establishments in China Products introduced in 1959

History

See also

References